Topics

While so much has changed, what clients and customers want when it comes to conferences hasn’t. They want the right people to hear their message. And, ultimately, they want that message to lead to more sales for their organization.

▶ The Unyielding Power of Perception: Sure, things may look great on paper. But when it comes to how the public views your brand, the perception is out of whack. Case in point: the investment potential

In addition to rethinking how (and how often) we monitor for potential issues, how we organize to effectively manage crisis situations must also evolve. Issues management expertise is no longer sufficient to succeed in this environment.

For senior PR managers, the NFL scandals (and the league’s bumbling responses) hold several lessons. Perhaps the biggest takeaway is the need to set new standards without concern “for the gate” and strongly communicate those standards to the public.

Companies of all stripes are scrambling to recruit, hire and retain social media talent. That encompasses people well versed in content creation, SEO, design, video and several other disciplines that are not in the traditional PR mold.

Few examples of digital storytelling are as popular or entertaining as TED talks, easily digestible and entertaining presentations which cover topics ranging from science and technology to design and business.

PR News led a finger-cramping Twitter chat with some of its PR Measurement Hall of Famers as part of Measurement Week. Here are some of the best takeaways.

Just hours before the iOS 8 rollout began Wednesday night, Apple discovered a bug in HealthKit, forcing the company to pull third-party apps designed to sync with the new service from the App Store.

A solid digital dashboard can save you from being inundated by useless data and allow you to determine whether your social media activity is making an impact.

It’s getting worse. The various scandals now engulfing the National Football League are showing no signs of letting up. The league’s reactions to the scandals have been all over the map, and the damage to the heralded brand is exacting a serious toll.