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As the primary storytellers in your organization, it would make sense that PR executives would own the strategy and the budget for their company’s content marketing initiatives. Why, then, is that so rarely the case?

If brands and organizations want to get their messages in front of millennials they’re going to have to ramp up their mobile communications and cater their conversations to the small screen.

Shareholders are the foundation of any publicly traded company, and communicating with them has changed dramatically because of the Internet and the social Web.

As an official sponsor of the FIFA World Cup, the Coca-Cola marketing campaign for the 2014 FIFA World Cup Brazil was built upon the notion that the competition is the “World’s Cup,” with the goal to create the most inclusive, engaging and participatory Coca-Cola World Cup campaign to date.

So much of the communications practice is dedicated to understanding, deploying and mastering digital communications tools. But it turns out that traditional principles still pack a significant PR punch.

There is no one-size-fits-all formula for effective email communication with the media. But that’s not to say that there aren’t ways to give yourself a good shot at landing the coverage you’re looking for.

If you want to make your home the No. 1 destination in your neighborhood this Halloween, then load up on Skittles. According to social analytics provider StatSocial, the Mars Inc.-owned treat is the most influential candy brand on Twitter.

Your content in a public presentation or speech can be just good enough, but your style has to be great if you want to make a powerful impact.

Lockheed Martin’s recent announcement of compact nuclear fusion development invites interested investors and partners to help fund the project and attempts to change the way the company is perceived by the public.

The value of a PR program can really only be proven through measurement. Here are some key questions you should ask before setting out on a measurement program.