Communicators are still trying to figure out how to create content for social media that will enhance media relations, boost brand visibility and—here’s the Holy Grail—tie social channels to sales lift.
Topics
‘Brands Saying Bae’ Pokes Fun at Companies Who Try to Sound Hip
December 30th, 2014 byIncorporating slang on social media has always been popular. But at what point does talking the talk go too far?
Facebook’s ‘Year in Review’ Gets Decidedly Mixed Reviews
December 29th, 2014 by Matthew SchwartzIt may have seemed like a good idea, at least on paper. Aggregate pictures and posts as a way to remind users of some of their milestones this past year. But the effort backfired miserably.
Pinterest Set to Open Promoted Pins to All Advertisers
December 29th, 2014 byOn New Year’s Day 2015, Pinterest will begin selling ad space on its platform to marketers, becoming the latest social media site to open the advertising floodgates on its sought-after audience.
PR Insider: Will You Be Ready When the Ball Drops?
December 29th, 2014 by Christine ReimertRinging in 2015 means one thing for sure: the only thing that remains the same is change. Is your organization ready? How will change be perceived by the public, employees, your investors or donors?
Infographic: What Business Words Will Take off in 2015?
December 26th, 2014 byWith the New Year approaching, The Writer, a language consultancy, collected data on emerging vocabulary from CEOs’ speeches, websites, corporate content and business publications. After having its app audience vote on the best new words, the consultancy came up with a list of words that are expected to take off next year.
Sony Releases The Interview Amidst Muddled Messaging
December 24th, 2014 by Richard BrownellThe Sony hack provides a lesson in how a brand that become victims of such an attack should conduct its messaging.
Infographic: Social Media’s Impact on Holiday Shopping
December 23rd, 2014 byWith this year’s holiday season in full effect, CrowdTap polled 3,000+ men and women to explore the evolving role of social media during the holiday shopping season. They explored where users are looking for inspiration, seeking promotions and sharing their purchases as well as what influences purchase decisions the most.
Does Your Press Release Include the Following Elements?
December 23rd, 2014 by Matthew SchwartzNo doubt, the press release will continue to evolve. But whatever new form it takes the fundamentals of writing a solid press release (that will get read by the intended audiences) are not going away anytime soon.
Columbia Journalism School to Investigate Disputed Rolling Stone Rape Article
December 23rd, 2014 byRolling Stone inserted its disputed rape story back into national headlines by announcing that it has asked Columbia Journalism School to perform an independent inquiry into the editorial process behind the article. The journalism school will produce a report on the article, and Rolling Stone will publish that report unedited on its website.