Right around now we’re planning New Year’s resolutions—which few of us will actually keep. New Year’s resolutions are all well and good, in theory. Sure, go nuts—make a vow to hit the gym more frequently, cut down on fried foods or get more sleep. However, there are some resolutions that don’t require time, money, or […]
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Is Caving In a PR Strategy? Sony Cancels Release of The Interview
December 18th, 2014 bySony officially cancelled the theatrical release of The Interview on Wednesday, responding decisively to the turmoil following a message posted a day earlier by a hacker group calling itself “Guardians of Peace,” which evoked the September 11th attacks and warned theatergoers to stay away from the movie.
A New Year’s Resolution That’s Doable
December 18th, 2014 by Matthew SchwartzRight around now we’re planning New Year’s resolutions—which few of us will actually keep. New Year’s resolutions are all well and good, in theory. Sure, go nuts—make a vow to hit the gym more frequently, cut down on fried foods or get more sleep. However, there are some resolutions that don’t require time, money, or … Continued
Sony Struggles to Respond to a Fast-Changing PR Nightmare
December 17th, 2014 by Matthew SchwartzThe Sony Pictures hacking scandal is getting ugly. The computer breach has turned into a PR nightmare for the Hollywood studio, with the company’s reputation now hanging in the balance.
Infographic: 15 Digital Trends to Watch in 2015
December 17th, 2014 byWhether you’re a technophile unable to contain your excitement about the latest release of your favorite product or a Luddite lamenting the days of pen, pad and typewriter, it’s a certainty that the brands that stay abreast of the latest digital trends will have the best footing in 2015.
6 Ways PR and Content Marketing Should Collaborate
December 16th, 2014 byFor a cohesive and integrated program, it’s necessary for both PR and content marketing to collaborate in order to create a comprehensive marketing plan that will improve an organization’s market awareness and increase lead generation and nurturing capabilities.
5 of the Worst PR Scandals of 2014
December 16th, 2014 by Matthew SchwartzLike the annual “Swallows” of Capistrano, each year brings its share of PR crises and scandals, and 2014 was no exception.
4 Types of People Who Can Help Inform Your Content Marketing Strategy
December 15th, 2014 by Matthew SchwartzContent marketing. Brand journalism. Branded content. Call it what you will, but communicators are increasingly on the hook to produce editorial-based content that can help tell their brand’s story and, with any luck, put more fannies in the seats.
To Promote Taken 3, Liam Neeson Will Endorse Your Skills on LinkedIn
December 15th, 2014 byAhead of the release of the Taken 3, 20th Century Fox set up a contest on LinkedIn that takes advantage of the platform’s endorsement feature, which allows users to vouch for each other’s proficiency at certain skills.
Content Marketing Grapples With Growing Pains
December 15th, 2014 by PRNEWSThe growing challenge of how to develop (and sustain) content marketing programs was cast into the spotlight earlier this month when Verizon Wireless shuttered its Web publication, SugarString, a little more than two months after its debut.