Rule #1: Your first responsibility isn’t to your PR agency, it’s to yourself and your family.
Topics
Looking for a New PR Agency Job? Here’s Some Hard-Nosed Advice
February 21st, 2016 by Arthur SolomonHow Tim Cook Is Managing Apple’s Fight With the Feds
February 21st, 2016 by Mark RenfreeApple had to make a choice that would split its audience no matter how they responded to the FBI.
4 Rules for Making Your CEO Part of Your PR Programs
February 21st, 2016 by Chris SeymourJill Zuckman, managing director of SKDKnickerbocker and a speaker at PR News’ Business Leadership for Communicators Boot Camp on March 14 in Washington, D.C., shares four recommendations to mitigate the risks of involving the CEO directly in your PR programs.
7 PR Leadership Do’s and Don’ts
February 17th, 2016 by Chris SeymourWhen it comes to leadership, there are many people who get it right, but far too many people get it wrong.
How to Use YouTube’s Proprietary Features to Build an Audience
February 17th, 2016 by Mark RenfreeEven though YouTube shows no signs of slowing, many brands still look at it as either a check box or a content dump.
When Kanye and Taylor Swift Rule, What Happens to Your Message?
February 16th, 2016 by Seth ArensteinThere were other stories last weekend, but all we talk about is Kanye and Taylor. How can brands cut through that clutter?
3 Foolproof Steps to Manage Any Social Media Crisis
February 16th, 2016 by Jamie Izaks, All Points Public RelationsIt’s every company’s worst nightmare: Your business is in the news, and not for something good.
Newton’s Law: When Communicating Bad News, Don’t Let Your Response Become the Story
February 15th, 2016 by Seth ArensteinOn some level, you can forgive Carolina Panthers quarterback Cam Newton for his behavior during the post-Super Bowl 50 press conference two Sundays ago.
70% of Electorate Says Incivility in Messaging Has Risen to Crisis Levels
February 15th, 2016 by PRNEWSNearly all of the American electorate (93%) said a candidate’s tone or level of civility will be an important factor in how they cast their votes in 2016.
6 Tips for Building and Maintaining Relationships With (Fewer) Reporters
February 15th, 2016 by Dr. Katherine Fleck, APR, Assistant Professor of Public Relations, Ohio Northern UniversityBut what does this kaleidoscopic reality mean for PR practitioners? It means that building relationships matters more than ever.