Topics

Charting the Industry: How Communicators Value Facebook

April 4th, 2011 by

What does a Facebook fan mean to an organization? A new study that delves into fans and brands finds that gaining insight and customer loyalty are two major benefits for communicators. ROI, however, is another story.

Crisis Comms Online: Keep Pushing And Please Don’t Feed the Trolls

April 4th, 2011 by

Don’t wait until a nasty online post takes a bite out of your brand. Be proactive by creating and posting compelling content on varying domain names that will overwhelm the negative and accentuate the positive.

Case Study: External Approach to Internal Comms Equals Better Employee Engagement

April 4th, 2011 by

Employees should be reached through the same communications strategies and platforms they use when they’re not at work. Here’s how Dow Advanced Chemicals applied an external outreach model for best internal results.

New Managers Often Lack of Proper Training

April 4th, 2011 by

The majority of bosses admit that their path to management wasn’t ideal, and workers discuss the six biggest complaints about their managers.

Case Study: Beverage Trade Organization Brings in Big Partners, Rallies Soft Drink Rivals in Sweeping School Drink Effort

March 28th, 2011 by

Looking to deflect criticism that it’s member companies were contributing to child obesity, the American Beverage Association launched a massive initiative that reduced calories in drinks shipped to schools by nearly 90%.

Quick Study: Want Your Brand to Pop? Know Your Letters; Consumers Multitask While Watching TV; Green Public Certifiable

March 28th, 2011 by

A recent study of how brand names "click" with consumers finds that words with double letters really resonate. Way to go, Larry and Sergey.

PR News Announces Nonprofit PR Awards Finalists

March 28th, 2011 by

Resourcefulness, innovation and creativity mark this year’s crop of PR News Nonprofit PR Awards nominees. Winners will be announced at the awards luncheon on May 18 in Washington, D.C.

B2B Companies Play the Field in Sports Arena for Branding Opportunities

March 28th, 2011 by

Taking a cue from consumer brands, more B2B organizations are entering into sports sponsorships. Here’s the strategies behind this alignment from the communications leaders of three companies.

Tapping Human Emotions for PR: ‘I Laughed! I Cried! I Bought!’

March 28th, 2011 by

Thanks to a crowded marketplace, corporate messages can’t be just about performance and features. The trend toward leveraging emotions and, yes, customer irrationality, is growing.

Certifiably Consumable: Buyers Respond Best to Official Seals 

March 28th, 2011 by

Consumers are more likely to purchase products that feature third party certifications than products with vague claims or environmental imagery.