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We’ve compiled a list of 10 of the worst branded Twitter fails from the past decade. So get ready to smile, grimace and cringe at this selection of haphazard social media work from some of the world’s most well-known brands.

As publishing continues its evolution and old media giants compete with countless back-room bloggers and brands for attention, getting content disseminated far and wide—and to very specific target audiences—is an increasingly sophisticated task.

Once PR is crystal clear on the brand’s business goals, communication is next. Always communicate to the CEO using the business terminology the C-suite employs.

C-level execs, especially board members, rightfully are becoming more concerned and aware. The rivers of data flowing underneath businesses they run are at legitimate risk. The damage from breaches can run into the hundreds of millions of dollars when totaling the financial impact of what comes with a breach today: customer and activist investor lawsuits, initial and ongoing investigations and the strain on technological and human capital.

From January 1–March 15, the number of Instagram video posts from U.S. brands increased 68% vs the same period in 2015, driving a 90% spike in consumer engagement with those videos, according to exclusive Shareablee data supplied to PR News.

Everyone in PR knows about the five W’s of journalism—the questions reporters ask to gather information for a story. According to the principle of the five W’s, a news story is considered complete only if these W questions are answered.

This principle applies also to the many M’s of measurement. While the M’s are not questions, they provide a list to guide you when designing and executing a media analysis program that can be considered complete.

Over the course of the UN General Assembly, the team never stopped producing real-time, high-quality content that always laddered back to UNICEF’s focus: children. With such powerful and timely content, UNICEF dominated the conversation with a 46% share of voice compared to other UN agencies.

If you’re starting or growing a company in a saturated market, the only way to grow quickly is by strategically identifying an unserved market and focusing all of your efforts on positioning yourself to fill that need. Being the best at one thing out of the gate will build your core client base and provide the foundation for growth.

PwC—one of the biggest global names among audit and tax consulting companies—is decreasing its press release output by 75% and shifting its communications emphasis to Snapchat and LinkedIn blogs, among other mobile, digital platforms. Megan… Continued

When it comes time to drop data on the C-suite and suggest a radical new direction, you’ll be in a stronger position if you’ve already established ongoing, direct communications with these decision makers.