Topics

Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts

October 24th, 2011 by

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs.

Dr Pepper Ten Targets Men, Alienates Women

October 24th, 2011 by

A tongue-in-cheek, "manly" ad campaign for the new 10-calorie soft drink from Dr Pepper has backfired.

Tip Sheet: The 7 Underlying Principles of PR Measurement

October 24th, 2011 by

While the 2011 Summit on Measurement may have generated more questions than answers, what we know for sure are certain fundamental truths, such as: evaluation begins with objectives that are reasonable, meaningful and measurable.

A Crowdsourcing Misfire From Moleskine

October 21st, 2011 by

Moleskine’s call for entries for a design contest has alienated a segment of its customer base.

PR News Q&A With Priya Ramesh: Solving the Mysteries of Facebook’s News Feed and Recruiting Social Media Champions

October 21st, 2011 by

The director of social media strategy at CRT/tanaka and PR News Facebook Conference presenter reveals the most common misconception communicators have about Facebook’s revamped News Feed.

PR News Q&A With Priya Ramesh: Solving the Mysteries of Facebook’s News Feed and Recruiting Social Media Champions

October 21st, 2011 by

The director of social media strategy at CRT/tanaka and PR News Facebook Conference presenter reveals the most common misconception communicators have about Facebook’s revamped News Feed.

What PR Pros Should Know About Intellectual Property

October 21st, 2011 by

Intellectual property and business law attorney Barbara Berschler explains the subtle nuances of IP laws and how they affect PR pros.

What PR Pros Should Know About Intellectual Property

October 21st, 2011 by

Intellectual property and business law attorney Barbara Berschler explains the subtle nuances of IP laws and how they affect PR pros.

Request for Free Labor Comes With a Price for Obama Campaign

October 20th, 2011 by

A poster design contest produces an expected outcome for the Obama team.

Communication CPR: How Adding a ‘C’ to PR Can Breathe New Life Into Your Career

October 20th, 2011 by

Henson Consulting CEO Kathleen Henson discusses how connecting, collaborating and creativity can boost every PR pro’s career.