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4 Instagram Tips to Help Outsmart Its New Algorithm

March 17th, 2016 by

For now, Instagram’s decision to embrace an algorithmic feed shouldn’t be too concerning. If communicators weren’t doing this already, the move is just a hefty push by the company to ensure that when brands post, they’re putting out content that its users are excited about and want to engage with.

4 Sure-Fire Ways to Get a Reporter’s Attention

March 17th, 2016 by

As a former reporter, I received my share of misguided story pitches, voice mails asking if I received the press release and invitations to parties and lunches followed by product pitches. I’ve also been on… Continued

PR News 2016 CSR Awards: Community Affairs

March 17th, 2016 by

Winner: Duke Energy – Water Resources Fund The Water Resources Fund is an ongoing, sustainable effort that continues to impact communities. With this initiative, Duke Energy plans to fund approximately 150 community projects from 2015-2020… Continued

PR News 2016 CSR Awards: Corporation

March 17th, 2016 by

Winners: Bacardi Limited – Good Spirited: Building a Sustainable Future and Oracle Bacardi Limited – Good Spirited: Building a Sustainable Future Bacardi understands its responsibility to minimize environmental impacts across the value chain. Global climate… Continued

PR News 2016 CSR Awards: Corporate-Community Partnership

March 17th, 2016 by

Winners: Aspen Dental Management Inc. – The Healthy Mouth Movement and JetBlue Airways – 2015 Soar with Reading: Solving for Book Deserts Aspen Dental Management Inc. – The Healthy Mouth Movement The dentists and teams… Continued

PR News 2016 CSR Awards: Agency CSR A-List

March 17th, 2016 by

G&S Business Communications Too often, the humanity of corporate social responsibility (CSR) disappears under an avalanche of data and research—but not at G&S. G&S helps clients infuse emotional intelligence into their science-based strategies to share… Continued

PR News 2016 CSR Awards: CSR on a Shoestring

March 17th, 2016 by

Winner: Havas PR North America – Huerta Scholarship: The First Hour for the First Americans As the public relations agency for the Indigenous Peoples Law and Policy Program (IPLP) at the University of Arizona’s James… Continued

PR News 2016 CSR Awards: CSR Professional of the Year

March 17th, 2016 by

Winner: Annie Longsworth, Founder, The Siren Agency Annie Longsworth is a brand and communications leader committed to positive change through business. She launched a global sustainability practice in January 2007, making her an early voice… Continued

PR News 2016 CSR Awards: Diversity Communications

March 17th, 2016 by

Winner: Food Lion – Igniting Customer and Associate Engagement Around Diversity through Strategic Partnership with CIAA Most successful communications plans can be traced back to strong research, and this effort was no different. Customer data… Continued

PR News 2016 CSR Awards: Employee Relations

March 17th, 2016 by

Winner: Bacardi Limited – Good Spirited: Building a Sustainable Future Bacardi’s “Good Spirited: Building a Sustainable Future” program was designed to showcase a heritage, ingrained in the company since inception, to reduce environmental impact in… Continued