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2009 PR News CSR Award Winner: Corporate-Community Partnership

Following is this year’s PR News CSR Award Winner in the category of Corporate-Community Partnership.  | MORE »

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Media UNTraining:  Avoiding ‘Overprocessed’ Media Images  

Remember the days of the formally dressed, carefully contrived talking head that looked into the camera and sternly parroted the company line?  Good, now forget it because that spokesperson is a dinosaur, and training today’s … | MORE »

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Board of Directors Paying More Attention to CSR Opportunities

Boards of directors are increasingly paying attention to the risks and opportunities associated with corporate responsibility, sustainability and climate change, according to a survey commissioned and released today by Deloitte and Corporate Board Member magazine. … | MORE »

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Dare To Be Different and Get the Attention You Want

Sometimes being whimsical in your messaging or presentation may provide a boost to your client or company’s profile when it comes to attracting media attention. However, it must make sense in the framework of your … | MORE »

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2009 PR News CSR Award: Corporate-Community Partnership

Forum Media and Diageo for DRINKiQ Irresponsible drinking has been a problem throughout history, and that reality presents unavoidable challenges for alcohol brands, which must defend their reputations while making efforts to promote safety. This … | MORE »

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2009 PR News CSR Awards, Honorable Mentions: Overall Leader in CSR Practices, Corporations With More Than 25,000 Employees

Honeywell Honeywell Hometown Solutions focuses community outreach on three vital societal needs: promoting family safety and security, improving math education, improving living conditions for low-income families. Honeywell used integrated marketing tactics ranging from traditional media … | MORE »

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2009 PR News CSR Award: Sustainability/CSR Report

Hormel Foods and Burson-Marsteller for Corporate Responsibility Report 2007 CSR reports may be intended to deliver information related to a company’s corporate responsibility efforts to external stakeholders, but the process of putting together a dynamic … | MORE »

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2009 PR News CSR Awards, Honorable Mentions: Community Affairs

Roche Employee AIDS Walk In Malawi, Africa, almost 1 million people out of a 13 million population are HIV-positive. To generate funds for the impoverished in Malawi, Roche launched an Employee AIDS Walk in 2003 … | MORE »

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2009 PR News CSR Award: Community Affairs

Entergy Corporation for Entergy’s Earned Income Tax Credit The Earned Income Tax Credit (EITC) is the nation’s largest poverty reduction program, and never has this been more critical than in today’s economic crisis. However, between … | MORE »

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2009 PR News CSR Awards, Honorable Mentions: Overall Leader in CSR Practices: Corporation With Less Than 25,000 Employees

Timken Company Timken partnered with Habitat for Humanity to build new family homes in six U.S. communities and several in India and Romania. Timken was also a proud sponsor of the 2007 Special Olympics in … | MORE »

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