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Best Practices to Creating an Effective CSR Report

CSR reporting cannot be the end all and be all. To have true change within a company, to move from being a company that just reports, there are several hurdles to overcome.

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Despite Recession, Consumers Still Spend on Socially Conscious Brands

A new study by Edelman reveals that the economic downturn has not affected consumer spending on brands that support good causes.

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Measuring The Return on Company Philanthropy

Why measuring your company’s ROI should go beyond sales and profits.

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Communicating CSR/Sustainability Through Speaking Activity

An excellent way of generating media attention for your CSR activities is through a speakers program.

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How to Launch a Green Platform and Win Stakeholder Confidence

Inaugurating green efforts won’t work unless you have stakeholder buy-in.

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Communication Tips to Get Your CSR Program Noticed

Generate media attention for your CSR initiatives.

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Going, Going, Gone: How to Go Green Without Greenwashing

How to tell an authentic environmental story without resorting to greenwashing

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Men Embrace Digital Media More Than Women

According to an interesting new study, men are more apt than women to consume digital media; however, traditional media still exerts a strong hold on adults, despite protestations of its impending demise.

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Turning Image Crises Into Solutions-Oriented Campaigns

With events like the 1973 energy crisis, the Exxon -Valdez oil spill of 1989, skyrocketing oil and gas prices in 2008 and the ongoing conversation surrounding climate change and energy conservation, the oil and energy … | MORE »

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Leveraging Social Media Before, During and After a Crisis

Before: • Use social media regularly to become proficient, and to understand its strengths and limitations. • Use analytics to determine which social media method is best to reach your target audience. • Update your … | MORE »

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