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Executives: Employee-Produced Videos Are Good for the Business Because…

April 23rd, 2012 by

Two-thirds of C-suite executives believe that employee-created videos can capture human capital and knowledge more easily within an organization.

B2B Communications: Business Communicators Need to Reach Beyond Customers With Their Messages

April 23rd, 2012 by

Realizing that consumers are also prospective brand stakeholders, more business-to-business communicators are engaging with them.

B2B Communications: Business Communicators Need to Reach Beyond Customers With Their Messages

April 23rd, 2012 by

Realizing that consumers are also prospective brand stakeholders, more business-to-business communicators are engaging with them.

Case Study: PR Packs a Punch With Spokesperson Laila Ali in Knockout Campaign for the American Kidney Fund

April 23rd, 2012 by

Cone Communications was faced with a big challenge for the American Kidney Fund’s Pair Up effort: How do you get noticed amid the clutter of health messages that bombards the public daily?

Tip Sheet: PR Principles as a Basis for Success as a CEO

April 23rd, 2012 by

Former PR pro and current CEO Kelly McCormick Sullivan says that PR skills such as the ability to communicate a strategic vision have served her well in the top leadership slot.

How to Harness the Power of the Exclusive Story

April 23rd, 2012 by

With the right strategy, an exclusive can make your story’s importance rise significantly.

6 Tips for Running a Facebook Contest

April 20th, 2012 by

Facebook is stringent when it comes to running contests, but if you comply with its rules, the rewards can be great for your brand.

6 Tips for Running a Facebook Contest

April 20th, 2012 by

Facebook is stringent when it comes to running contests, but if you comply with its rules, the rewards can be great for your brand.

10 Tips for Measuring Your PR Efforts

April 19th, 2012 by

We’ve compiled 10 tips from PR News’ April 18 PR Measurement Conference to help you prove the value of your communications programs.

10 Tips for Measuring Your PR Efforts

April 19th, 2012 by

We’ve compiled 10 tips from PR News’ April 18 PR Measurement Conference to help you prove the value of your communications programs.