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Once Upon a Time: Be a Master Storyteller

You know your key messages. You are armed with studies and data. But you’ve had a hard time connecting with your audience on your communications effort. What’s missing? A really good story. The best speakers … | MORE »

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Hot Potato: Crisis Communications in a Web 2.0 World

It’s the middle of the night. Your BlackBerry on the bedside table vibrates.  You focus your eyes on the caller ID. It’s your biggest client, a potato chip manufacturer. It’s pretty safe to say the … | MORE »

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Integrating CSR Into Your Business

At no other moment in history has the awareness and demand of “green” been greater for both companies and consumers.  Consumers are concerned about unpredictable prices at the gas pump, increasing energy bills, questions about … | MORE »

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SR Continues to Deliver Strong Returns

Times are tough and budgets are tight. Companies need to think about sticking to their knitting and getting back to fundamentals. This is no time to be thinking of corporate social responsibility, right? Not so … | MORE »

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With Media Relations, Transparency Is Everything

Since taking office, President Obama has made transparency the backbone of his communications efforts. According to Sherry Goldman, president of Goldman Communications Group, PR professionals must also follow this mandate when dealing with the media, … | MORE »

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WITH MEDIA RELATIONS, TRANSPARENCY IS EVERYTHING

Since taking office, President Obama has made transparency the backbone of his communications efforts. According to Sherry Goldman, president of Goldman Communications Group, PRprofessionals must also follow this mandate when dealing with the media, particularly … | MORE »

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Case Study: Writers Guild of America East Strikes Back With Communications

In the Hollywood hierarchy, it has been a historical reality that very often the content creators—the writers—wield the least amount of power when it comes to protecting both their intellectual property and accrued benefits. | MORE »

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Top Guns: Reputation Management Strategies From CorpComm Elite

On May 14, 2009, pharmaceutical manufacturing giant Pfizer announced a program that would provide newly unemployed individuals and their families with free medications for up to one year. It’s a public relations coup by any … | MORE »

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Harnessing Twitter as a Complementary Tactic Rather Than a Stand-Alone Initiative

The Twitter phenomenon has achieved Oprah-like popularity and, like every social media innovation that dominates public interest, the world’s biggest brands are now strategizing over the most effective means of leveraging their tweets. Today alone, … | MORE »

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Agencies, Clients and Social Media

Facebook.Twitter. LinkedIn. FriendFeed. The world of social media has added much more than a litany of new buzzwords to the professional communicator’s lexicon. | MORE »

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