Topics

Netflix: Is Hastings’ Mea Culpa Too Little, Too Late?

September 19th, 2011 by

The Netflix CEO puts the blame on his own "arrogance" for the poor communication around pricing and service changes. But is that enough to stem the tide of canceled subscriptions to the service?

Case Study: After the BP Oil Spill, a Single Voice Helps Inform Public That the State of Louisiana Is Open for Business

September 19th, 2011 by

After an oil disaster, how do you alter the public’s perception that your state is unfit to visit? For starters, Deveney Communication and the Lousiana Office of Tourism rallied more than 1,100 tourism-related partners to get the positive word out.

Watch Your Language: When Cease-and-Desist Letters Go Viral

September 19th, 2011 by

David Bell, social media practice director at Haynes and Boone, LLP, provides five things to consider when writing a cease-and-desist letter in the age of social media.

Case Study: After the BP Oil Spill, a Single Voice Helps Inform Public That the State of Louisiana Is Open for Business

September 19th, 2011 by

After an oil disaster, how do you alter the public’s perception that your state is unfit to visit? For starters, Deveney Communication and the Lousiana Office of Tourism rallied more than 1,100 tourism-related partners to get the positive word out.

Watch Your Language: When Cease-and-Desist Letters Go Viral

September 19th, 2011 by

David Bell, social media practice director at Haynes and Boone, LLP, provides five things to consider when writing a cease-and-desist letter in the age of social media.

The Do’s and Don’ts of Communicating PR Outcomes

September 19th, 2011 by

Now that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders.

Flirting With Disaster: Five Avoidable Missteps During a Crisis

September 19th, 2011 by

While much has been written about surefire crisis management steps, NYU’s John Doorley discusses five predictable tripping points organizations typically engage in when a crisis breaks.

The Do’s and Don’ts of Communicating PR Outcomes

September 19th, 2011 by

Now that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders.

NHL Ices Tweets With New Social Media Policy

September 16th, 2011 by

With its new formal social media policy, the NHL aims to mitigate some of the risks involved with players and operations staff embracing social media.

The Top 4 Core Types of Infographics

September 15th, 2011 by

Joe Chernov, VP of content marketing for Eloqua, explains why infographics are making such an impact and discusses how to choose which kind is right for your data.