Topics


avatar

The Secrets of a Successful Press Conference

Your company has breaking news it wants to announce to the press. You want to set up a press conference. Great! But how do you do it SUCCESSFULLY? That is the question. | MORE »

Comments Off

avatar

The Do’s and Don’ts of Offering Food to the Media

Whether you’re taking a reporter to lunch at the local coffee shop, or inviting the media to an elaborate press conference complete with tables of gourmet delicacies, feeding the media can be fraught with problems. … | MORE »

Comments Off

avatar

Four CSR Program Basics

Following are four tips on how to benchmark your new or existing green and/or CSR efforts: 1.    Identify issues related to the environment, employment, the community, policy, and governance that are important to the company and … | MORE »

Comments Off

avatar

2008 PR News Platinum PR Issue Winner: Web Site

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

Comments Off

avatar

2008 PR News Platinum PR Issue Winner: Social Media Campaign

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

Comments Off

avatar

Raising Awareness for Breast Cancer

Pushing the parameters of traditional PR defined last year’s PR News Platinum PR Award winner in the category of satellite media tour. | MORE »

Comments Off

avatar

2008 PR News Platinum PR Issue Winner: Podcast/Videocast

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

Comments Off

avatar

2008 PR News Platinum Winner: Blog

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

Comments Off

avatar

Three Steps to Improve Your Delivery

You can have the best message to deliver to the media but without the right cadence, tone and inflection, your delivery may fall flat. Following are three steps to streamline your delivery when speaking to … | MORE »

Comments Off

avatar

2008 PR News Platinum PR Issue Winner: Media Relations

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

Comments Off