Topics

One of the most effective, but oftentimes underutilized, strategies that can significantly broaden an organization’s reach on social media is the implementation of a coordinated employee advocacy program.

In today’s data roundup, we take a look back at measurable trends and issues that resonated in February. In particular, we focus on the Super Bowl, corporate reputation, influencer marketing and AI.

PRNEWS Live discussed Dove’s latest impactful campaign and partnership with LinkedIn, which supports The CROWN Act. Dove’s work bridges public policy and purpose-driven communication.

Ahead of Women’s History Month, we asked female communicators, during a virtual roundtable, about advancing in their PR careers, founding their own agencies and how the last few years of more flexible work have shifted the paradigm.

The idea behind a force multiplier is simple: How do we make an individual sailor, soldier, or marine more effective? Our contributor, formerly of the U.S. Navy, proposes that PR practitioners use use technology as the force multiplier it is.

We are profiling agencies that have recently launched, speaking to the founders about why now, on the heels of economic and social uncertainty, they are launching new agencies. In this spotlight, we look at Washington, D.C.-based  Better Together.

Ahead of the PRNEWS Influencer Marketing virtual seminar, we caught up with speaker Elena Havas Taylor, Director, Creators for Good, Ad Council to discuss vetting influencers and measuring their impact.

Key players in the ongoing war in Ukraine have emerged as some of the most effective strategic communicators in geopolitics. Our author presents lessons learned from this playbook.

PRNEWS took a look at some organizations learning from past mistakes (Oscars), and some practitioners currently dealing with personal crises in Uvalde.

PRNEWS spoke with Molly Levinson about advice she gives to both students ready to enter the PR workforce and those looking to advance in their careers. She also shares lessons she learned in her previous roles as an Emmy award-winning producer.