Case Study: Media Coaching Turns Law Firm Lobbyist Into a Press Sensation, Just in Time for the Midterm Elections
Known for her Republican contacts on Capitol Hill but not well-known among the Beltway press, Holland & Knight’s Kathryn Lehman underwent a media makeover to get ready for prime time.
Being active on Facebook, LinkedIn and Twitter is now an everyday business activity for small- and medium-size organizations looking to both maintain relationships with existing customers and attract new ones.
The use of video by online media Web sites dramatically rose in the last year, and shows no signs of slowing in 2011.
For PR pros, industry trade shows provide not only an escape from the office, but a wealth of communications opportunities. Martin Jones of March Communications provides a bevy of tips for creating a successful PR plan around your next event.
The Pittsburgh Steelers’ president reacted swiftly and effectively to a player’s incendiary tweets.
Apple’s failure to take a proactive approach to its recent data-tracking issue was a missed opportunity.