While the press release is still considered a key vehicle for delivering news to the media, PR professionals are using them for much more in the digital age, according to a new study that examines PR professionals’ perceptions of press releases, and their motivations to using them as part of their communications platform.
Running a business through today’s economic downtown is like lightening striking a forest and taking it through a natural burn. The process is extreme, painful to most but ultimately it regenerates the life cycle, weeds …
There may be no such thing as perfection but you can come close with your measurement campaigns if you do the following:
Tips and tricks on how to integrate this micro-blogging tool into your company’s communications’ initiatives.
How two different brands are using Twitter for their media relations efforts.
Writing for the Web requires an innate expertise that diverges from writing for traditional media. Following are a few guidelines:
The reports of newspaper’s impending demise have been greatly exaggerated. The most hallowed of traditional media can still be an effective tool for PR campaigns.
On November 3, 2009 at the Press Club in Washington, D.C., PR News Nonprofit PR Awards recognized the most outstanding nonprofit campaigns. The following entry from CDC, which worked to contain public hysteria arising from the H1N1 crisis, was the winner.
Now that you are hired, what does the client expect you to deliver? What do you need to achieve for the effort to be considered a success? An organization has made the choice to invest in your firm and now you will need to devise a plan to deliver that return on investment.
On any given day, we get our news and information in bite (and byte) sized chunks. While drinking our morning coffee and perusing through what’s left of our city’s newspaper, we’re tapping into a favorite …