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Case Study: Three-Tiered Media Relations Strategy Slingshots NASCAR Foundation From Pit Row to Pole Position

June 25th, 2012 by

Aggressive pitching around the NASCAR Unites kickoff event, car wash fundraisers and a prestigious award helped raise more than $1 million for children’s charities.

Twitter, Pinterest, Facebook Share Spotlight at PR News’ ‘The Big 3 Conference’

June 20th, 2012 by

American Airlines, Old Navy, Boeing and other brands to share social media tactics at San Francisco’s Hyatt Regency on Aug. 9.

Twitter, Pinterest, Facebook Share Spotlight at PR News’ ‘The Big 3 Conference’

June 20th, 2012 by

American Airlines, Old Navy, Boeing and other brands to share social media tactics at San Francisco’s Hyatt Regency on Aug. 9.

Politics Driving Growing Trend of National Incivility

June 19th, 2012 by

Nearly seven in ten Americans expect the upcoming November election process to be uncivil.

Politics Driving Growing Trend of National Incivility

June 19th, 2012 by

Nearly seven in ten Americans expect the upcoming November election process to be uncivil.

How Journalists Work: 9 Perspectives From Around the Globe

June 19th, 2012 by

March Communications’ Martin Jones offers some tips for your global media relations efforts.

How Journalists Work: 9 Perspectives From Around the Globe

June 19th, 2012 by

March Communications’ Martin Jones offers some tips for your global media relations efforts.

Microsoft Tries to Out-Apple Apple

June 19th, 2012 by

In both its mystifying media tactics leading up to its June 18 event, and the Surface tablet it unveiled, Microsoft tried taking a bite out of Apple’s playbook.

Microsoft Tries to Out-Apple Apple

June 19th, 2012 by

In both its mystifying media tactics leading up to its June 18 event, and the Surface tablet it unveiled, Microsoft tried taking a bite out of Apple’s playbook.

Charting the Industry: Contests Move Fans Beyond ‘Like’ Phase

June 18th, 2012 by

In a study of its own Facebook and Twitter fans, Discovery Communications identifies what draws the social audience to the next critical steps of engagement.