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Video Viewing Up

According to a comScore survey of online video viewing, the number of videos delivered online in February decreased, but viewership overall increased. | MORE »

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Mobile Behavior Depends on Demo

Merkle’s study of online consumers’ mobile behavior across demographics concluded that younger people and men have the most access to the mobile Internet. | MORE »

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Tchotchkes For Journos: Media Hit or The Perfect Re-Gift?

As part of the intensive media outreach to build awareness of online coupon site RetailMeNot.com, Schwartz Communications deployed an established PR tactic—sending a gift to the desks of tier-one journalists and Web producers. The Holiday … | MORE »

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Case Study: Media Push Anything But Frugal as Agency Promotes Redeeming Qualities of Online Coupon Sharing Site

RetailMeNot.com, a Web site owned by Melbourne, Austailia-based Stateless Systems, was created to help consumers save money and enjoy a hassle-free discount shopping experience online. The creators developed a platform that leveraged the power of consumers by enabling shoppers to contribute coupons and then rate their usability. | MORE »

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Public Expects Biz to Support Health

According to an Edelman survey, health is catching up with “green” as a key CSR issue—73% of respondents said that protecting public health is just as important as protecting the environment. | MORE »

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Gender Bender: Adjust Tweets Accordingly

A new study on social media highlights, among other findings, the motivational differences between men and women in following a brand on Twitter, which should give PR pros pause when tweeting to brand followers. | MORE »

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PR and Reality TV: High Anxiety, Higher Brand Recognition

The ability to get the message out to millions of people drove 1-800-Flowers’ decision to participate in Undercover Boss, where the boss pretends to be a regular working stiff and, hopefully, learns valuable lessons from his rank-and-file employees. | MORE »

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Brand Storytelling: The 140-Character Cure

Most brand stories take a little more than 140 characters to tell, but we pitch media via Twitter. Then we wonder why our messages become confused with competitors, our products seem undifferentiated and our brand stories are often forgotten. Maybe we need to start fresh, with a simple story. | MORE »

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How to Make Your Campaign Video Viral-Ready

The Greater Philadelphia Tourism Marketing Corp. was able to create a video with staying power. While it’s tricky to predict what will strike a chord with consumers, “Love” videographer Ted Passon provides insights into making a video that stays within a reasonable budget. | MORE »

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Case Study: Philly Tourism Board Revives Hotel Occupancy With Public Fanfare and a Healthy Dose of Digital Love

The Greater Philadelphia Tourism Marketing Corp. created the Philly Overnight Hotel Package in 2001 to boost tourism post-9/11. By 2009, the two-night package was becoming old news. GPTMC’s in-house PR team and new-at-the-time specialists in social media sought new ways to spread the Philly love. | MORE »

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