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Weighted Media Cost: the Holy Grail of Metrics

A new white paper published by the Institute for Public Relations Commission on PR Measurement & Evaluation entitled, “Media Cost Weighting: A New Paradigm,” demonstrates the superiority of the Media Cost Weighting metric with four rigorous case studies. | MORE »

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Getting the Best Return from Online Surveys

While online focus groups gain some momentum as an effective qualitative measurement, some organizations prefer a more traditional digital research technique: the online survey. Following are best practices on how you can maxmize your ROI using this digital method of research. | MORE »

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Why Toyota Is Not Tylenol: Victim, Villain or Vindicator?

A major PR player in the 1982 Tylenol scandal offers an inside perspective of Toyota’s current woes versus the Johnson & Johnson crisis. While the Toyota story seems complex, it really boils down to what the author calls the "Three V’s of Crises." | MORE »

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PR News Q&A: For Aflac’s Kane, Reputation Is Everything

In this preview of PR News’ March 23 Measurement Conference, Aflac’s VP of external communications discusses how data has helped her company target areas that scored low in reputation and reveals her favorite metric tool. | MORE »

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Case Study: PR Propels California Menu Labeling Bill Into Law

As a sponsor of landmark restaurant menu-labeling legislation (Senate Bill 1420), the California Center for Public Health Advocacy (CCPHA) enlisted the services of Bay Area-based Brown-Miller Communications to increase public understanding of and support for the nation’s first statewide menu-labeling law. | MORE »

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Define Green Success for Multiple Stakeholders Before an Initiative’s Launch

Why communicators who are launching green initiatives need to address the needs of multiple stakeholders. | MORE »

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Using Research and Measurement for a Company Rebranding Effort

American Water overhaults its brand thanks to an organized measurement and research program. | MORE »

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PR as the Driver of Unification in an Organization

How more PR execs are leveraging Web 2.0 technologies to streamline their own strategies and operational responsibilities. | MORE »

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Public Relations as the Driver of Unification in an Organization

In the wake of 2009’s economic turbulence, management teams are tentatively preparing for the slow rebound that many thought 2010 would promise. Now, just over a month into the new year, these C-level executives are … | MORE »

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Risky Business: Agency Tackles Economic Realities Head-On

A small agency feels the economic pinch and adopts a "distributed" organizational model, wherein employees work from various locations rather than in a central office. The result: cost savings and improved client service. This model, however, is not without its drawbacks. | MORE »

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