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Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records

January 23rd, 2012 by

PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup.

As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?

January 23rd, 2012 by

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.

As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?

January 23rd, 2012 by

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.

Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself

January 23rd, 2012 by

Dix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy.

Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself

January 23rd, 2012 by

Dix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy.

PR Lessons to Be Learned From the Costa Concordia Tragedy

January 23rd, 2012 by

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.

PR Lessons to Be Learned From the Costa Concordia Tragedy

January 23rd, 2012 by

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.

How to Write for Journalists and Make Their Jobs Easier

January 23rd, 2012 by

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.

Charting the Industry: Bad Rep Makes Consumers Think Twice

January 23rd, 2012 by

A Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one.

How to Write for Journalists and Make Their Jobs Easier

January 23rd, 2012 by

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.