Topics

How to Harness the Power of the Exclusive Story

April 23rd, 2012 by

With the right strategy, an exclusive can make your story’s importance rise significantly.

5 Tips for Kick-Starting Your Pinterest Efforts Today

April 23rd, 2012 by

Think Pinterest is right for your brand? Better Homes and Gardens’ digital editorial manager Kaelin Zawilinski shows you how to get started right away.

How to Harness the Power of the Exclusive Story

April 23rd, 2012 by

With the right strategy, an exclusive can make your story’s importance rise significantly.

5 Tips for Kick-Starting Your Pinterest Efforts Today

April 23rd, 2012 by

Think Pinterest is right for your brand? Better Homes and Gardens’ digital editorial manager Kaelin Zawilinski shows you how to get started right away.

PR Pros’ ‘Discovery’: Defining ‘ROI’ Is Launch Pad to Metrics Success

April 23rd, 2012 by

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not.

6 Tips for Running a Facebook Contest

April 20th, 2012 by

Facebook is stringent when it comes to running contests, but if you comply with its rules, the rewards can be great for your brand.

6 Tips for Running a Facebook Contest

April 20th, 2012 by

Facebook is stringent when it comes to running contests, but if you comply with its rules, the rewards can be great for your brand.

10 Tips for Measuring Your PR Efforts

April 19th, 2012 by

We’ve compiled 10 tips from PR News’ April 18 PR Measurement Conference to help you prove the value of your communications programs.

10 Tips for Measuring Your PR Efforts

April 19th, 2012 by

We’ve compiled 10 tips from PR News’ April 18 PR Measurement Conference to help you prove the value of your communications programs.

6 Things Steve Jobs Taught Us About Writing Press Releases

April 19th, 2012 by

Steve Jobs wasn’t just a technology innovator, he also knew how to make his executive quotes pop in Apple’s press releases.