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Going, Going, Gone: How to Go Green Without Greenwashing

How to tell an authentic environmental story without resorting to greenwashing | MORE »

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Men Embrace Digital Media More Than Women

According to an interesting new study, men are more apt than women to consume digital media; however, traditional media still exerts a strong hold on adults, despite protestations of its impending demise. | MORE »

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Turning Image Crises Into Solutions-Oriented Campaigns

With events like the 1973 energy crisis, the Exxon -Valdez oil spill of 1989, skyrocketing oil and gas prices in 2008 and the ongoing conversation surrounding climate change and energy conservation, the oil and energy … | MORE »

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Leveraging Social Media Before, During and After a Crisis

Before: • Use social media regularly to become proficient, and to understand its strengths and limitations. • Use analytics to determine which social media method is best to reach your target audience. • Update your … | MORE »

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Communicators Miss Boat by Failing to Measure the Competition

The PR/communications profession as a whole seems to have come a long way in understanding the value of measuring and analyzing the effectiveness of their media relations efforts—this according to the results of the PR News/Cision Media Measurement survey. The results also shed light on the various aspects of media measurement that are increasingly viewed as important. | MORE »

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Getting On The CSR Bandwagon: What PR Pros Should Do

How PR professionals can secure C-suite buy-in for CSR initiatives | MORE »

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Embracing New Communications Measures in Today’s Dynamic Media Environment

Today’s media fragmented universe poses numerous challenges when it comes to setting up metrics. | MORE »

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Communicators Miss Boat by Failing to Measure the Competition

A new survey reveals how PR professionals are "measuring up" (no pun intended) when it comes to leveraging metrics to track ROI. | MORE »

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10 Reasons Why Letterman Will Survive His Crisis

By now, everyone has heard about David Letterman’s late-night dalliances with female staffers on his show. His fellow funny men, from Jimmy Kimmel to Conan O’Brien, have all piped in with their comedic two cents. Helene Solomon, CEO of Solomon McCown & Company, gives a communicator’s perspective about why Letterman will survive this image crisis. | MORE »

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Simple Techniques for Acing Media Interviews

The following techniques will help you or your client deliver your messages during an interview while deflecting sensitive questions. | MORE »

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