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6 Tips for Writing Eye-Catching News Release Subject Lines

July 23rd, 2012 by

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.

For Best YouTube Campaign Engagement, Think Monday, Not Thursday

July 23rd, 2012 by

Which day is most prime for engagement on YouTube? Monday—but more YouTube initiatives are launched on Wednesday and Thursday.

For Best YouTube Campaign Engagement, Think Monday, Not Thursday

July 23rd, 2012 by

Which day is most prime for engagement on YouTube? Monday—but more YouTube initiatives are launched on Wednesday and Thursday.

First Tactic to Use With a Hostile Audience: Acknowledge the Boos

July 23rd, 2012 by

Mitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training.

First Tactic to Use With a Hostile Audience: Acknowledge the Boos

July 23rd, 2012 by

Mitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training.

How to Defend Reputation With Keyword Research

July 23rd, 2012 by

Proper keyword research can help answer critical questions that will drive your online reputation strategy and vault you over competitors.

PR News Hotlist: 5 Ways the Beverage Industry Is Battling Bloomberg’s Ban

July 19th, 2012 by

To encourage New Yorkers to fight Mayor Michael Bloomberg’s large soda ban, a coalition of soft drink manufacturers and vendors has chosen five different paths to spread its messages.

PR News Hotlist: 5 Ways the Beverage Industry Is Battling Bloomberg’s Ban

July 19th, 2012 by

To encourage New Yorkers to fight Mayor Michael Bloomberg’s large soda ban, a coalition of soft drink manufacturers and vendors has chosen five different paths to spread its messages.

It’s Now a Content Marketing World

July 17th, 2012 by

The average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.

It’s Now a Content Marketing World

July 17th, 2012 by

The average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.