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Data Deficiencies Hinder Real-Time Marcom Decisions

April 11th, 2012 by

A lack of real-time digital data is hindering marketers’ ability to to make real-time decisions.

Data Deficiencies Hinder Real-Time Marcom Decisions

April 11th, 2012 by

A lack of real-time digital data is hindering marketers’ ability to to make real-time decisions.

Hang Out With Us Still: Google+ Gets A Makeover

April 11th, 2012 by

Google is updating some of Google+’s features in order to create a simpler and more beautiful experience, including Hangouts.

Hang Out With Us Still: Google+ Gets A Makeover

April 11th, 2012 by

Google is updating some of Google+’s features in order to create a simpler and more beautiful experience, including Hangouts.

Trust in Government and Business in Downward Spiral

April 10th, 2012 by

While trust levels were never overwhelmingly high for government and businesses, a new study shows the levels have decreased drastically since September 2010.

Trust in Government and Business in Downward Spiral

April 10th, 2012 by

While trust levels were never overwhelmingly high for government and businesses, a new study shows the levels have decreased drastically since September 2010.

Are Untrue Posts Simply the Nature of the Twitter Beast?

April 10th, 2012 by

Some editors seem to think so, as an unsubstantiated (and untrue) blog post about South Carolina Gov. Nikki Haley spreads via Twitter, possibly harming her chance as a vice-presidential contender.

Are Untrue Posts Simply the Nature of the Twitter Beast?

April 10th, 2012 by

Some editors seem to think so, as an unsubstantiated (and untrue) blog post about South Carolina Gov. Nikki Haley spreads via Twitter, possibly harming her chance as a vice-presidential contender.

Social Media Report Card: Two Smaller Airlines Build Strong Social Customer Bonds via Thoughtful Content

April 9th, 2012 by

A comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms.

How to Launch PR Stunts With Lasting Power

April 9th, 2012 by

The use of digital and social PR channels can make the traditional PR stunt more than a one-off activity.