Topics

PR News/Cision Study: PR Pros Favor Twitter for Media Relations

April 30th, 2012 by

Despite the growing popularity of social networks, the e-mailing of press releases is not abating.

Charting the Industry: Nonprofits Slow to Use Social Media Tools

April 30th, 2012 by

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.

PR News/Cision Study: PR Pros Favor Twitter for Media Relations

April 30th, 2012 by

Despite the growing popularity of social networks, the e-mailing of press releases is not abating.

Wal-Mart Crisis Underscores Need for Strong Corporate Governance

April 30th, 2012 by

As a rash of crises threatens corporate reputations and leadership, organizations must prove their commitment to cooperate with authorities and work toward resolutions.

Digital Watch: Editing Wikipedia Posts a ‘Sticky’ Business

April 30th, 2012 by

Changing a brand’s or client’s Wikipedia page to a PR pro’s liking has always been a tricky business.

Case Study: Full-Scale PR Campaign Helps Elmhurst Memorial Hospital Survive Transplant to New Facility

April 30th, 2012 by

A fully integrated communications approach—including print, broadcast, digital and social media—drove thousands of people to the grand opening festivities of a suburban Chicago hospital.

Digital Watch: Editing Wikipedia Posts a ‘Sticky’ Business

April 30th, 2012 by

Changing a brand’s or client’s Wikipedia page to a PR pro’s liking has always been a tricky business.

Case Study: Full-Scale PR Campaign Helps Elmhurst Memorial Hospital Survive Transplant to New Facility

April 30th, 2012 by

A fully integrated communications approach—including print, broadcast, digital and social media—drove thousands of people to the grand opening festivities of a suburban Chicago hospital.

5 Steps to Crafting Perfect PR Pitches For your Small Business

April 27th, 2012 by

Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business.

The Silent Killer in Press Releases

April 27th, 2012 by

Basic fact-checking can save you—and your media contacts—a world of grief.