RF|Binder RF|Binder’s CSR expertise runs the full spectrum—from human rights and sustainability to philanthropy and community relations. The agency understands that today’s CSR work far exceeds the grant-making and cause-marketing programs of yesteryear. Today, companies… Continued
Winner: Food Network’s Hunger Hits Home Campaign Narrated by actor and campaign spokesperson Jeff Bridges, Hunger Hits Home examined the issue of childhood hunger through the eyes of those on the frontlines—parents and children, anti-hunger… Continued
56% of respondents disagreed that PR marketing agencies would benefit by eliminating the term "client" from their vernacular.
The popular mobile photo sharing app gives PR pros and communications execs full access to the community’s stream of mobile photos on the Web.
Don Stacks, director of the public relations program at the University of Miami’s School of Communication, still likes to correct the thinking that PR can’t be measured.
CEOs believe social media within five years will become one of the top two ways to engage customers, mainly at the expense of traditional media.
With the USPS killing off Saturday deliver of first-class mail, questions abound for its communications strategy, and how PR pros will be affected by the change.