Topics

Quick Study: Reputation Index Features Long-Established Brands; Girls Perceive Glass Ceilings Blocking Leadership Roles

February 6th, 2012 by

â–¶ Rep Index Focuses on Performance, Citizenship: Global brands have more work to do to close the gap between their performance in the marketplace and their citizenship, according to the Global Corporate Reputation Index, released… Continued

Internet Now Trumps Friends, Family in Influence

February 6th, 2012 by

Canadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study.

How PR Can Forge Peaceful Coexistence With Wikipedia

February 6th, 2012 by

Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia.

Internet Now Trumps Friends, Family in Influence

February 6th, 2012 by

Canadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study.

How PR Can Forge Peaceful Coexistence With Wikipedia

February 6th, 2012 by

Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia.

4 Tips for Building ‘Dark Sites’ To Help In Times of Crisis

February 6th, 2012 by

Wieck Media CEO Tim Roberts provides four tips for building a pre-populated destination to have waiting for the media in the event of a crisis.

PR Pros Must Hold Up a Mirror to Top Managers in Dysfunctional Organizations

February 6th, 2012 by

Corporate leaders often overlook or ignore communication issues when organizations struggle to succeed. This is where the proactive PR pro comes in.

Charting the Industry: Is the Blog Fading? Don’t Bet On It

February 6th, 2012 by

While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.

Charting the Industry: Is the Blog Fading? Don’t Bet On It

February 6th, 2012 by

While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.

Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great Results

February 6th, 2012 by

Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care’s revamped online newsroom.