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“Finding the right influencer is like dating,” says John Walls, director, brand PR, luxury & lifestyle brands, Hilton Worldwide, who’s newly married. Agrees APCO Worldwide managing director Lisa Osborne Ross, “[Beginning a relationship with an influencer] is like starting any relationship…etiquette is etiquette…[and the relationship] really clicks when each side has something to offer…I’ve been married for 28 years…I’m very clear what my husband offers and what I offer,” Osborne Ross says in deadpan gest.

Taco Bell is often held up as a brand that knows what it’s doing on social media. Before you follow Taco Bell on Snapchat and steal its ideas, take a look inward. Are burritos and… Continued

If you’re with a B2B company, professional association or government agency, finding your visual identity for Instagram and Snapchat, for instance, might be the subject of weekly, or daily, meetings. These meetings might have proved fruitless. Keep in mind your visual identity can be as simple as a single color. Is there one color that dominates your logo or calls to mind an emotional connection with your product or service?

Given Snapchat’s reputation as the new kid on the social media block, it’s no surprise that Snap Inc. continues to add new features to the platform, even as its competitors develop and release copycat interfaces. At PR News’ Snapchat Boot Camp Dec. 7 at the National Press Club, Larissa von Lockner, PR and social media manager at PwC, and Megan Frantz, senior producer at The Shorty Awards, shared the most recent updates PR professionals should know about—and how best to use them.

The dedicated PR and communications professionals behind the best PR and marketing campaigns of the past year were honored on Dec. 6, 2016, at PR News’ Winter Awards luncheon, held at the historic National Press Club in Washington, D.C. At the luncheon PR News announced the winners of its 2016 PR People Awards in categories that included Brand Marketer of the Year, Spokesperson of the Year, Social Media Professional of the Year, Intern of the Year and Public Affairs Professional of the Year, among others.

The young PR professionals behind some of the best PR and marketing campaigns of the past year were honored on Dec. 6 as part of PR News’ Winter Awards luncheon, held at the historic National Press Club in Washington, D.C. At the luncheon, PR News celebrated the winners of its 2016 Rising PR Stars Awards 30 & Under, a group of hardworking and highly creative young PR professionals representing a diverse array of agencies, corporations, nonprofit organizations and professional associations from around the country.

What’s your dream job? Where would you work in PR if it were entirely up to you? PR News will honor these workplaces at an awards luncheon Dec. 6 at the historic National Press Club in Washington, D.C., where we will also bestow awards for PR People, Rising PR Stars and Diversity & Inclusion.

As part of PR News’ Winter Awards luncheon, Dec. 6, at the National Press Club in Washington, D.C., organizations and individuals notable for championing diversity in PR came together to be recognized for their efforts. The Diversity & Inclusion Awards highlighted various agencies, brands, nonprofits and individuals who are doing the important work of creating diverse and inclusive workplaces at all levels of the organization.

The traditional gender executive bias is flipped at Marina Maher Communications (MMC) – its executive committee features seven women out of eight members. In addition, its percentage of ethnically diverse staff is at 21% and… Continued

Porter Novelli’s culture is welcoming, lively, supportive and fun. New employees rave about the unique feeling of being part of a broader team and being met with open arms. More than anything, the company wants… Continued