Earth Day Report: The Environment is Just Part of Your Sustainability Story

April 22nd, 2013 by

With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.

Our Favorite Vines: Video From the Social Media Icon Awards

April 22nd, 2013 by

Watch the audience’s Vine videos from PR News’ Social Media Icon Awards on April 17 in New York City.

How to Implement a Newsroom Mentality

April 22nd, 2013 by

As the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.

7 Tips for Incorporating KPIs into Your Measurement Strategy

April 19th, 2013 by

At PR News’ April 18 Big 3 Conference, two measurement executives detailed how to establish KPIs for Facebook, Twitter and Pinterest that are tied to your organization’s business objectives.

Authenticity Key to Survival on Social Channels, Say Digital Leaders at PR News’ Big 3 Conference

April 19th, 2013 by

More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations.

2013 SOCIAL MEDIA ICON AWARDS – Winners and Honorable Mentions

April 18th, 2013 by

    SOCIAL MEDIA ICON AWARDS 2013 PR News on Wednesday celebrated social media in public relations during PR News' Social Media Icon Awards Luncheon at the Grand Hyatt in New York City. The winners… Continued

In Wake of Boston Bombings, Brands Should Indicate How They Intend to Help

April 16th, 2013 by

Brands shouldn’t go ‘off the radar’ on social channels but they also need to take a major pause before they hit the Send button.

10 Tips for Managing a Brand’s Wikipedia Page

April 16th, 2013 by

Marcia W. DiStaso, Ph.D., provides 10 best pracitces for managing a brand’s Wikipedia page.

Learning from Bieber: Promote Your Brand In Only the Right Channels

April 15th, 2013 by

Justin Bieber’s visit to the Anne Frank House in Amsterdam serves as a cautionary tale: choose wisely which vehicles you choose to promote yourself or your brand.

Measuring Influence Requires More than Counting Social Media Followers

April 15th, 2013 by

Influence is more than the number of friends and followers, or other quantitative metrics, says Margot Sinclair Savell.