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Perpetuating Public Advocacy: 5 Criteria for Success

Mindy Finn, partner at political communications firm Engage, provides five integral components for a modern public advocacy campaign, including social media initiatives and influencer targeting. | MORE »

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Cut Through the Fog With Regular Forecasting

Forecasting not only puts a PR agency on the right business track, it is a powerful communications tool in itself. | MORE »

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Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s. | MORE »

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Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s. | MORE »

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Quick Study: Few Companies Supremely Confident in Crisis Response; Social Media Users Suffering From New Malaise

â–¶ Crises Confidence Low: A survey of company executives conducted by Pillsbury Winthrop Shaw Pittman and Levick Strategic Communications finds that though 60% of respondents say their companies have a crisis plan in place, just … | MORE »

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PR News Announces Digital PR Awards Finalists

The best in digital PR campaigns will be honored at the Digital PR Awards luncheon at New York’s Grand Hyatt on October 4, 2011. | MORE »

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PR Video: New Production, Distribution Options Abound, But Old Adage Remains

While the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient. | MORE »

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Did HP Miss the Marcom Boat on TouchPad’s Demise?

When HP killed its TouchPad tablet last week, prices initially tumbled and demand for the product went through the roof. Should HP have done more to keep the TouchPad alive, even in death? | MORE »

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PR Video: New Production, Distribution Options Abound, But Old Adage Remains

While the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient. | MORE »

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Exxon Writes Its Own PR Rules

Exxon kept quiet about its discovery of possibly 1 billion barrels of recoverable oil until its recent court battle with the federal government. | MORE »

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