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Infographic: Intergalactic Map Tracks Ever-Expanding Geosocial Universe

February 15th, 2013 by

While the top social platforms remain firmly in orbit, there are a number of up-and-coming networks to keep your telescope trained on.

Twitter: A Powerful Tool for Anticipating Needs of the Media

February 15th, 2013 by

Former journalist David Sommers explains that PR pros must add value to reporters via social media.

Amazon Bests Apple for Best Corporate Reputation in 2013

February 15th, 2013 by

It wasn’t a great year for the overall perception of corporate America, but not so for Amazon.

Cruising Any Time Soon?

February 14th, 2013 by

In the wake of the Carnival Triumph debacle, would you consider taking a cruise for your next vacation?

3 Tips to Avoid Costly Mistakes When Rushing Through Email

February 14th, 2013 by

When we work quickly, it can often mean that little mistakes get made—and as communications professionals, little mistakes can be costly, especially when we’re speaking with high-profile client contacts, prospects and members of the media.

3 Tips for Gaining Heart Share on Valentine’s Day

February 14th, 2013 by

  Today’s the big day. It’s time to fall in love or show your love. Here are three ways to tip Valentine’s Day in the favor of your brand. Put yourself in the shoes of… Continued

4 Tips for Preparing Senior Executives for a Major Speech

February 12th, 2013 by

President Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation.

2013 CSR Awards A-List: Cone Communications

February 11th, 2013 by

Cone Communications In continuing its high standard for CSR activities, in 2012 Cone Communications introduced a new approach called Corporate Social ReturnSM, which centers on measurable business, brand and societal impacts that yield benefits for… Continued

2013 CSR Awards: Recycling Campaign

February 11th, 2013 by

Winner: Cone Communications for Nestlé Waters North America – Reinventing Recycling through an Extended Producer Responsibility Model  In 2008, Nestlé Waters North America (NWNA) set an ambitious goal to double recycling rates for PET plastic beverage… Continued

2013 CSR Awards: Nonprofit/Corporate Partnership

February 11th, 2013 by

Winner: Edelman/Unilever – Dove and Girl Scouts Rock the Mall: Dove presents Women Who Should Be Famous Talk about buffing up a successful PR campaign. Dove soap was looking to refresh the discussion about the… Continued