Topics

One Leg at a Time, DoSomething.org Works with Aéropostale to Clothe Homeless Teens Living in the U.S.

July 15th, 2013 by

One out of three homeless people in the U.S. is under the age of 18, which translates to 1.7 million homeless teenagers in this country. Eliminating teen homelessness is a lofty but near impossible goal. Nonetheless, nonprofit DoSomething.org wanted to provide for this large swath of the population in some way.

Being Global Starts With Being Bicoastal

July 15th, 2013 by

There are differences between the East and West coasts of America. In the current business climate, being global starts with being bicoastal.

Top Brands Offer a Roadmap For Communicating With Rank-and-File

July 15th, 2013 by

It’s more complicated than ever to provide the information that employees need to know. New research from Gallup tells us that there are a lot of “zombies” in the work force. According to Gallup, 70% of employees are emotionally disconnected at work while 20% are so disengaged that they spread discontent to other employees and customers.

More Evidence Linking Reputation to the Bottom Line; Engaging Employees May Have Just Gotten a Bit Tougher

July 15th, 2013 by

A bad reputation can cost you dearly. Office workers lost some confidence in Q1.

PR Pros Should Stress Big Picture To Boost C-Suite Use of Social Media

July 15th, 2013 by

For PR pros, telling the social story to an anti-social CEO is easier today than it was five years ago, but still has some pitfalls. Even the most digitally savvy CEOs can focus on the wrong metrics.

How To Find Your Inner Screenwriter

July 15th, 2013 by

Do your pitches keep getting the brush off? Consider borrowing a few tricks from Hollywood storytellers to make your press releases, pitches and other materials more emotionally compelling—and more successful.

Walmart’s Latest Employee-Relations Debacle Speaks to the Need for Proactive Communications Policies

July 12th, 2013 by

A Kemptville, Ontario, Walmart employee was fired this week after urging a customer to not leave his dog in his car while he shopped. The story quickly grew legs and amounts to yet another PR black eye for the company.

Video Pick: SyFy Blows Up Social Media with #Sharknado

July 12th, 2013 by

Sharknado has arrived, and it’s winding its way through the Twitterverse, demolishing everything in sight. The trailer is this week’s PR News Video Pick.

Tim  Armstrong

5 Content Marketing Rules to Live By

July 12th, 2013 by

Content marketing is an essential skill that PR pros need to master. Fortunately, creating content can yield big returns, and even be fun—if you know what you’re doing.

3 Things Brands Should Know About Secret.li

July 11th, 2013 by

One of the biggest trends in social apps has been ephemeral massaging capabilities, or sending messages via social channels that are wiped out after a certain amount of time. This week Secret.li became the latest app to enter the iOS space.