Moms More Influential In Person Than on Facebook

November 2nd, 2012 by

A majority of moms rate in-person communications and recommendations to be more trustworthy than those they receive via social media.

Businesses Question Advertising Return—Opening for PR?

November 1st, 2012 by

Ad agency tenure had been declining steadily as clients continue to consolidate

JetBlue’s Allison Steinberg: How to Make Your Content Strategy Soar

November 1st, 2012 by

In the following Q+A, senior media analyst Allison Steinberg discusses JetBlue’s content marketing strategy.

U.S. Remains the Top Nation Brand, Others Take Reputation Hits

October 29th, 2012 by

United States is the only nation in the Top 10 to improve on its reputation from 2011 to 2012.

Instagram Picks Up Steam as an Engagement Tool—and the Press Digs It

October 29th, 2012 by

The mobile photo editing app is fast becoming a major conversation platform among PR pros, and a way to reach journalists.

How to Create Crisp Calls to Action in Content

October 29th, 2012 by

With engagement the name of the PR game, calls to action are critical to getting the conversation going with an audience.

Election PR Lesson: Inform, Never Mandate Employees’ Voting Decisions

October 29th, 2012 by

In this election season, companies who coerce their employees to vote for one candidate or the other are playing with fire.

CaseStudy: Bounty’s Valentine to Teachers Results in Spotless Classrooms and Improved Learning Environments

October 29th, 2012 by

The venerable P&G brand engineered a community outreach campaign that brought together 25,000 volunteers and 430,000 students.

Brand and Corporate Reputation Converge at Critical Issues Forum

October 26th, 2012 by

At the Council of Public Relations Firms’ 2012 Critical Issues Forum, thought leaders discussed the importance of integrating brand and reputation.

Public Negativity Is Big Roadblock for Financial Industry

October 25th, 2012 by

78% of marcom professionals at financial services companies say negative public perception is the biggest roadblock in rebuilding reputation.