Tips From a Reporter on Great PR Writing

May 28th, 2013 by

We’ve been doing a lot of writing in PR News lately on great PR writing and as I was reflecting on this very intricate craft—a form of writing that requires immense skill—I thought it might be useful to reflect on what a journalist looks for in P…

5 Expert Tips for Amazing Content Marketing

May 28th, 2013 by

Here are five PR tips on producing the best content marketing for your company.

Case Study: The UN Foundation’s Shot@Life Campaign Mobilizes U.S. Moms to Fight Vaccine-Preventable Childhood Diseases

May 27th, 2013 by

The Foundation enlisted APCO Worldwide to help in the cause, which included conducting extensive research to building a brand that galvanized American mothers to join the fight against vaccine-preventable

SEC Rule May Boost Cooperation Between PR and Investor Relations

May 27th, 2013 by

PR and IR execs have traditionally had a tenuous relationship. But that may be changing, albeit slowly.

Social Media Guidelines for Regulated Companies

May 27th, 2013 by

The use of social media just got a little more relevant—and risky—for publicly traded companies.

How To Measure Your CSR Efforts

May 27th, 2013 by

The SPI, or the world’s newest reporting standards on social and environmental reporting, is being introduced to countries and their governments.

Online Press Releases Can Be An Effective Vehicle To Drive Lead-Gen

May 27th, 2013 by

Press releases are an effective way to get a message out to a large number of media outlets. Unfortunately, that isn’t the end goal of most businesses.

Consumers Will Pay a Premium For a Brand “Experience”; Bucking a Trend, Gen-Yers Focus More On Their Savings

May 27th, 2013 by

Consumers will pay more for a product if the brand offers an interactive experience. Gen-Yers say they plan to increase their savings over the next year.

4 Ground Rules for Sharing Social Metrics With Your CEO

May 24th, 2013 by

Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics.

NASCAR Races Toward 1 Million Salutes on Twitter & Instagram

May 23rd, 2013 by

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.