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Social Media Can Boost Impact of Limited Budget Campaigns

There may come a time in your PR career when you are commissioned to provide public relations services for a client, organization or business where there is little to no budget available to support its needs. Social media and online tools can help you fill the gap. | MORE »

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Scandalous Celebrities

According to the findings of an Adweek Media/Harris Poll by Harris Interactive, almost three-quarters (74%) of Americans say when a celebrity endorser gets involved in a scandal, it doesn’t impact the way they feel about the brand or brands they endorse. | MORE »

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Online Users Start to Focus on Reputation Management

Not just a practice for PR execs, reputation management has now become a defining feature of online life for many individual Internet users, especially young adults. | MORE »

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Consumers Seek a Voice in Corporate Decision-making

According to the 2010 Shared Responsibility Study from communications agency Cone, a majority of consumers want to be engaged in how a company conducts its business. | MORE »

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Inspire Employees to Participate in a Company’s Green Initiative

Making "green" a priority with employees is no easy task, but touting the benefits of green and rewarding success are a good start. | MORE »

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CaseStudy: Digital Media Destination and Internal Environmental Experts Boost Office Depot’s Green Initiative

Office supply chain looks to raise awareness of its "Buy green, be green and sell green" among the media and other stakeholders. | MORE »

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Dream Teens

Communicators looking to engage with young consumers should target “teen influencers” who are highly active on social networks, according to a MyYearbook and Ketchum study. | MORE »

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How To Improve Your FAQs, or Consider Alternatives

Is the use of FAQs on Web sites outdated and unnecessary? While expert opinions vary, there are ways to upgrade your FAQ sections, or change them into more compelling content formats. | MORE »

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Oil Spill: Crisis Experts Reveal Key PR Gaffes

As the public’s anger builds over the Gulf oil spill disaster, just who gets the blame and what should the government and BP be focusing on from a PR standpoint? | MORE »

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Starting a Grassroots Movement: Take a Page From World of Politics

With social media outreach booming, it’s fairly easy to attract the public’s attention to an issue or cause—but it’s what you do to engage that passionate group into action that really counts. | MORE »

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