With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.
Watch the audience’s Vine videos from PR News’ Social Media Icon Awards on April 17 in New York City.
At PR News’ April 18 Big 3 Conference, two measurement executives detailed how to establish KPIs for Facebook, Twitter and Pinterest that are tied to your organization’s business objectives.
More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations.
SOCIAL MEDIA ICON AWARDS 2013 PR News on Wednesday celebrated social media in public relations during PR News' Social Media Icon Awards Luncheon at the Grand Hyatt in New York City. The winners… Continued
Brands shouldn’t go ‘off the radar’ on social channels but they also need to take a major pause before they hit the Send button.
Justin Bieber’s visit to the Anne Frank House in Amsterdam serves as a cautionary tale: choose wisely which vehicles you choose to promote yourself or your brand.
Influence is more than the number of friends and followers, or other quantitative metrics, says Margot Sinclair Savell.