In crisis communication, more than any other facet of PR, planning is crucial; allowances must be made for various possibilities, and responses need to be deployed with utmost speed. It may seem a daunting task to develop such plans, but if you have a set of underlying principles, you may find that your plans flow out of that foundation in a very natural way.
Topics
6 Principles of Crisis Communications From CDC (Plus Resource Materials)
January 30th, 2017 by Ian James Wright5 Tips to Handle Fees in a High-Profile Crisis
January 30th, 2017 by Andrew Blum, AJB CommunicationsThe client arrives with a high-profile crisis or a bet-the-company situation. The last thing you want to do is scramble to figure out how much to charge. Here are five tips to help you remain calm and cool…and get the fee you deserve.
62% of Clients Unfazed by Fake News, PR Firms Say
January 30th, 2017 by Seth ArensteinConcerned about alternative facts and fake news? Apparently PR agency clients were not, at least during the fourth quarter of 2016, a new survey from The PR Council shows.
The Week In PR
January 30th, 2017 by Seth ArensteinOur weekly roundup of trends and personnel moves. Featured this week is a story about regulating influencers and involving the Kardashians. In addition the heads of PRSA and The Arthur W. Page Center blast alternative facts and fake news.
Wells Fargo Doing Well Pushing Good Stories, Yet Overall Theme Lacking As It Counters Crisis
January 30th, 2017 by Seth ArensteinHave the efforts of Wells Fargo’s PR, communications and marketing teams shifted the conversation about the brand away from the bogus credit card scandal of early September? We asked TrendKite to crunch the numbers.
Alternative Facts: The Death Knell for Earned Media?
January 27th, 2017 by Amy Lecza, All Points Public RelationsWhen political agenda masquerades as alternative facts and the lines of a free press become blurred, it’s crucial for PR pros to decide the role they play in balancing loyalties to the media and our clients. It’s a complicated issue – despite working for brands and clients, most PR pros have deep ties to journalism; many have years of work experience and the college degrees to prove it. In these uncertain times, here are a few ideas to help you strengthen relationships with media and the brand execs or clients you represent.
[VIDEO] It’s Getting Harder to Earn Media…Here’s Why That’s a Good Thing for PR Pros
January 27th, 2017 by Sophie MaerowitzWith an ever-shrinking pool of full-time journalists to pitch to, it’s harder than ever to get your brand messages heard and covered by the media. As a result, some PR pros have turned away from traditional PR pitching and are taking a new approach: earning media with video content. In this video, Doug Simon, president and CEO of D S Simon Media, interviews Michael Smart, principal of MichaelSMARTPR, on using video to earn media.
How a Windows Rollout Led Microsoft to Unify Its Social Media Strategy
January 26th, 2017 by Jerry AsciertoWhen Microsoft rolled out Windows 10, it didn’t expect the deluge of social media conversations that followed. That may seem surprising for a company its size, but the response across the globe was massive. And it displayed the power of social media to force organizations to rethink their social marketing, sales and customer-care strategies.
Federal Employees’ Twitter Silence an Elusive Goal for Trump Administration
January 26th, 2017 by Ian James WrightIn the age of social media, employee messages can be very slippery indeed: The harder you squeeze to keep them in your grasp, the more they slip between your fingers and out into the world. Such seems to be the case with President Trump’s orders to the Environmental Protection Agency, National Park Service and the Forest Service to cease all communications with news media and otherwise stop disseminating facts about the climate.
PR Leaders Agree: It’s OK to Be a Bad-Ass
January 25th, 2017 by Diane SchwartzComing just days after the Women’s March, PR News’ Top Women in PR awards luncheon in NYC was an ebullient event that brought the PR industry together to celebrate female leadership and the individuals who’ve… Continued