This month’s data roundup takes a look at ESG communications, brand trust and the impact of AI on writers as well as consumers.
Topics
Pitching Media When a Breaking Story Dominates the News Cycle
April 26th, 2023 by April WhiteOur author suggests considering these things when faced with a breaking news and timing dilemma.
Data, Storytelling and Diverse Voices Help Streamline Advocacy Efforts
April 26th, 2023 by Erika BradburyThis month’s roundtable focuses on advocacy work. Participants discussed the importance of finding prominent voices to help support the cause; using a diverse set of voices; and marrying data and storytelling to break through with your message.
Top Five Tips: As Twitter Changes, so Does Pitching
April 25th, 2023 by Nicole SchumanWith the removal of blue checkmarks for those previously verified, pitching and media relations strategies that included Twitter become a bit more complicated.
What Succession Gets Right (and Wrong) about Communications
April 25th, 2023 by Allison BraleyAs the award-winning TV show “Succession” closes out its final season, our contributor reflects on its representation of the communications industry.
How and Why Organizations Can Engage in Second Chance Hiring
April 24th, 2023 by Ben CummingThere are many reasons for corporate engagement on second chance hiring. Our author explains what businesses and communicators can do to drive this effort.
Cision CEO: Comms Industry Must Collaborate to be Agents of Change
April 24th, 2023 by Erika BradburyPRNEWS caught up with new Cision CEO Cali Tran to discuss his priorities for the company, and his vision of the future of the communications industry.
PR Roundup: Fox News Settles, MillerKnoll CEO Apologizes, FTC to Revise Green Guides
April 20th, 2023 by Nicole SchumanThis week’s PR roundup considers how some pre-planning for Fox News, MillerKnoll and the FTC could benefit crisis outcomes.
[VIDEO] PRNEWS Live Discusses Equity in Cannabis and PR’s Role
April 20th, 2023 by Nicole SchumanPRNEWS Live welcomed Catharine Montgomery, founder and CEO of The Better Together Agency. In honor of the 420 holiday, we discussed equity in the cannabis industry and how communication is helping get there.
Tips for Following Up on Your Pitch
April 19th, 2023 by Tai NicholsPR consultant and trainer, Michael Smart, provides strategies for PR professionals to overcome psychological barriers and craft effective PR follow-up messages that can result in increased placement success.