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2016 Measurement Hall of Fame Inductees Honored by PR News

April 26th, 2016 by

Behind the scenes, certain heroes have been meeting and debating about the standardization of PR measurement practices, and putting these practices to work and doing, yes, PR, for these practices. At PR News’ annual Measurement Conference at the National Press Club in Washington, D.C., we inducted a few of these heroes into PR News’ Measurement Hall of Fame.

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Beyoncé’s Lemonade and How PR Can Activate Beyhive Buzz

April 25th, 2016 by

It’s impossible for PR pros to stack up against the cultural powerhouse that Beyoncé’s become over the years—when her messages get transmitted, all others get muffled. There are a few things, though, about Beyoncé’s marketing style that PR pros would be remiss to ignore.

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Why Communications Pros Need to Develop a Nose for ‘News-Fluence’

April 25th, 2016 by

PR firms have a massive opportunity to go way beyond the old practice of merely pitching existing news. The smartest among us can become masters of crafting the news. That means spotting trends and keeping up with what’s developing in pop culture, then using those insights to put out routine news in more compelling ways, create opportunities and coattail on relevant breaking news.

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If You’re Not Measuring, Then You’re Not in PR

April 25th, 2016 by

If you’re measuring every activity because you think more is more and that everything is important, then it’s time to switch lanes. But as you embark on a week of heavy measuring, I realize you might need a pep talk. So here’s a few morsels of wisdom from our conference speakers to get your engine running.

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PR Tactics From a Former Reporter: How to Prepare for a Media Interview

April 25th, 2016 by

As a local and network news reporter, I conducted thousands of interviews over nearly two decades. Yet it was only after I made the leap into strategic and crisis communications that I fully appreciated the complex dynamic at play.

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8 Time-Tested Crisis Communications Tips You Can Adopt for Your Brand

April 25th, 2016 by

In potential crisis situations, UNOS invokes a crisis communications plan and involves UNOS executive staff members and elected officers.

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Instagram’s Multigenerational Appeal Offers Brands Wide Targeting Choices

April 25th, 2016 by

With attention spans diminishing and the appeal of video and images rising, it seems like the present moment is perfectly suited to Instagram’s quick-hit, low-verbiage, less-is-more characteristics.

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PR News Measurement Survey: Awareness of Barcelona Principles Trending Upward Slowly

April 25th, 2016 by

Is the glass half empty or half full? That’s the dilemma raised by the latest PR News survey about measurement practices. On the upside, more PR pros appear to be relying on measurement than previously. The flip side is the pace toward a more analytical mindset is incremental.

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7 Steps of SEO: A Step-by-Step Guide to Search Engine-Friendly Content

April 25th, 2016 by

Since PR professionals often are charged with developing effective online content, this article details six steps for creating search engine-friendly content.

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3 Tips to Ensure Insta-Worthy Images

April 22nd, 2016 by

For communicators looking to increase their cache of visual materials and at the same time build online street cred, Instagram is the only place to be. While many brands are already on the platform, few truly know how to succeed. In today’s saturated media environment, compelling visual assets are the only way to stand out among the dross.