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Instead of our typical news roundup and lessons this week, we reviewed three key characters of this week’s focus: Manhattan District Attorney Alvin Bragg, former President Donald Trump and The White House. 

By following these best practices, brands can create compelling UGC that resonates with their target audience and drives results.

From a communications perspective it may now be more confusing about knowing when to halt social media posting or pitching, due to ongoing daily disasters—natural and man-made.

The rise of generative AI tools presents a significant challenge in the fight against misinformation and reputation management. Here’s what companies can do to prepare.

With so much uncertainty surrounding Elon Musk’s Twitter and in light of new API restrictions, our author points out the importance of a website-first strategy and explains why relying too heavily on the social media giants can have disastrous effects.

What are agencies focusing on to catalyze change in the industry and welcome more Gen Z employees into the fold?

When playbook pitch tactics fall short, companies should rethink their PR strategies. Our author outlines some thought leadership strategies to break through.

Despite a large percentage of the population not knowing understanding ESG terminology, it has become entangled in a political battlefield. To reach bipartisan audiences, communicators need to focus on business impact and responsibility.

Speaking executives’ language is a huge step toward building a successful long-term relationship. But now comes the hard part: continually engaging executives so they will trust the process will lead to achieving top-line goals six, 12 or even 18 months from now. Thus, it is imperative to set expectations that executives will understand.

PRNEWS reviews the Army’s advertising pivot, the impact of an open letter to halt AI, and supporting Transgender employees.