Topics

image_pdfimage_print
ChatGPT Chat with AI, Artificial Intelligence. man using technology smart robot AI, artificial intelligence by enter command prompt for generates something, Futuristic technology transformation.

Generative AI Tools Can Save Time, Increase Productivity for PR Pros

May 1st, 2023 by

PRNEWS rounded up a few generative AI tools that have come out in recent weeks to help communicators save time and increase productivity.

A businessman demonstrates his idea by holding half of a virtual lightbulb and his brain on a versual.

The End of ‘Dumbing it Down’: How to Smarten Strategic Communications

May 1st, 2023 by

Who hasn’t had someone look over their shoulder as they’re working on a communications product and gotten the friendly advice, “Wow, you need to dumb that down for this audience”? There’s a better way. Don’t dumb it down; instead, take some time to smarten it up.

Hand holding smart device.

PR Roundup: Biden’s Re-Election, Carlson and Lemon Out, PRC Releases Ethics Guidelines for AI

April 27th, 2023 by

This week we look at the responses from Don Lemon and Tucker Carlson following their respective firings and what it means for their reputations as well as the reputations of their former networks. Plus, Joe Biden announces his re-election campaign and the PR Council issues new guidelines around the ethical use of generative AI.

PR Life: What Does Your Child Think You Do for Work?

April 27th, 2023 by

In honor of Take Your Kid to Work Day, PRNEWS asked the communications industry, “What does your child think you do for work?” 

business people analytics and monitoring on web report dashboard monitor concept

Data Roundup: ESG Comms, Brand Trust, AI Concerns

April 27th, 2023 by

This month’s data roundup takes a look at ESG communications, brand trust and the impact of AI on writers as well as consumers.

Breaking News Live on World Map Background. Business / Technology News Background. Vector Illustration.

Pitching Media When a Breaking Story Dominates the News Cycle

April 26th, 2023 by

Our author suggests considering these things when faced with a breaking news and timing dilemma.

Group voice and social diversity message or diverse society speaking with one megaphone as a team communication and teamwork chat concept with 3D illustration elements.

Data, Storytelling and Diverse Voices Help Streamline Advocacy Efforts

April 26th, 2023 by

This month’s roundtable focuses on advocacy work. Participants discussed the importance of finding prominent voices to help support the cause; using a diverse set of voices; and marrying data and storytelling to break through with your message.

twitter, desktop and mobile

Top Five Tips: As Twitter Changes, so Does Pitching

April 25th, 2023 by

With the removal of blue checkmarks for those previously verified, pitching and media relations strategies that included Twitter become a bit more complicated.

Succession TV show

What Succession Gets Right (and Wrong) about Communications

April 25th, 2023 by

As the award-winning TV show “Succession” closes out its final season, our contributor reflects on its representation of the communications industry.

Blank blackboard with a piece of chalk, glasses and coffee on wooden background

How and Why Organizations Can Engage in Second Chance Hiring

April 24th, 2023 by

There are many reasons for corporate engagement on second chance hiring. Our author explains what businesses and communicators can do to drive this effort.