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Influencers Hiding in Plain Sight on LinkedIn Communications

Find key reporters covering your market. Check. Engage influencers who can propel your message. Check. Spark conversations with your audience. Check. LinkedIn provides these and other opportunities, but PR execs for the most part continue to give the social network short shrift. | MORE »

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6 Ways Twitter’s Audience Insights Can Empower Your Messaging

Twitter’s recent upgrade to its analytics platform, Audience Insights, will allow communicators a deeper look into the many facets of audiences on the social network.  | MORE »

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How a PR Agency Tapped the Power of Puppies and Video

Golin and Always on Communications helped generate brand awareness for PetSmart Charities, Inc. and its documentary, “The Journey Home: A Rescue Waggin’ Story,” which tells the story of the rescue of two homeless dogs. | MORE »

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7 PR Tips Not (Easily) Found In Your AP Style Guide

PR pros on a quest toward communications supremacy would do well to check out some of these hidden gems from the AP Style Guide.  | MORE »

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4 Reasons Why PR Pros Can’t Ignore Online Video

video is expected to grow to 84% of Web traffic in the U.S. by 2018, up from 78% this year, according to Cisco. | MORE »

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How Influencer Marketing Is Impacting Content [Infographic]

When compared with other, more intrusive (read: annoying) ways to get your brand or organization’s message out, influencer marketing provides you with allies and context in your pursuit of your audience’s attention. | MORE »

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PR News Survey: Nearly 20% of Brands’ Websites Aren’t Mobile-Friendly

Mobile communications, of course, is fast moving to the core of PR and marketing, as more and more consumers (read: millennials) initially get their messages from their smartphones rather than their desktop computers. | MORE »

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How to Bring Life to Shareable Content

Creating shareable content for the modern audience is a challenge that can be overcome by following these key principles. | MORE »

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How to Use Big Data Effectively

The golden age of data journalism is creating huge opportunities for PR teams that can convince senior managers and their clients to share salient stats that help quantify a trend and set the brand apart. But how? | MORE »

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Digital Pushes PR and Marketing Closer

As the lines between PR and marketing blur, C-level execs increasingly are pushing the two disciplines to collaborate, particularly on the all-important digital front. | MORE »

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