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4 Checkboxes Your DIY Smartphone Video Should Tick

October 21st, 2016 by

When you see the high-quality, professionally recorded, intensely edited videos that some brands put out there, you may be pessimistic about what you can do on a small or nonexistent budget with nothing but your smartphone. But don’t mentally connect pedestrian equipment with pedestrian results. The content is the thing.

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6 Steps to Winning a Paid Social Budget From C-Suite Skeptics

October 20th, 2016 by

“Organic is dead.” Whether or not you agree with this statement, social media platforms unquestionably favor sponsored posts over organic posts in followers’ feeds, and it’s now more important than ever to secure a paid social media budget if you want your brand’s posts to rise above the throng. But how can PR professionals make the case for those budget dollars with the C-suite given the ever-present challenge of proving ROI on social media?

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How PR Pros Can Anticipate Crises at Their Own Organization

October 20th, 2016 by

There’s good news and bad news when it comes to managing crises in the digital era. On the upside, brands are able to reach their stakeholders directly via social, yet digital tech spreads word of crises, accurate or not. The five minutes that Warren Buffett once said it takes to ruin a reputation is no longer the case. It’s now been reduced to the time it takes someone to create a Facebook post.

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How to Use Content Marketing for a Successful PR Campaign

October 18th, 2016 by

Content marketing is any correspondence you create and distribute to inform, teach and engage with a business’ readers and followers. The end goal is building relationships, thereby increasing brand awareness and name recognition. It’s much more than posting funny cat videos on Facebook or randomly updating a blog; it’s a consistent, measured approach to reach a specific audience.

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Periscope Goes Beyond Smartphones With Its ‘Producer’ Feature

October 17th, 2016 by

Working outside of the limitations of smartphone-captured footage, communicators can now stream professional-quality video directly to Twitter. While smartphone video has its place within Periscope and on platforms like Snapchat, brands now have the ability to widen their approach to streaming.

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Facebook Live Just Got More Serious—and Dangerous

October 17th, 2016 by

If you’re a brand communicator, you’re not likely to wade into politically hot waters, but in this incendiary cultural moment any topic can inflame certain groups of people—or the government. The Amy Goodman case in particular demonstrates the increasing power and inherent dangers of live streaming and the seriousness with which government authorities are approaching the medium.

Chief Communicator: Staff are able to forego the chain of command and directly email Chief of Corrections Cornita Riley as part of the Chat with the Chief email inbox program. Chief Riley is the first woman to lead the corrections department.

Employee PR at a Large Corrections Department: An Insider’s Report

October 17th, 2016 by

Research consistently shows that effective internal communications help increase employee job satisfaction, productivity, morale, commitment and trust. An engaged workforce inspires excellence and results in employees who are motivated and consistently produce good work. As we know, to achieve staff engagement, employees must be kept informed through regular and effective communications that are timely and relevant. So how can organizations use PR to continually connect with employees?

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3 Questions to Ask Before Your Crisis Counterattack

October 17th, 2016 by

The public apology is dead. Long live the indignant counterattack. Thanks to Republican presidential nominee Donald Trump, public figures and corporate chieftains who find themselves on the receiving end of scrutiny by media or other actors may no longer need to recite painfully scripted statements with stoic spouses standing by their sides. They just need to fight back.

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Why PR Pros Need to Keep Learning and How to Do So

October 17th, 2016 by

The diversity of knowledge needed in our profession continues to expand. We’re strategic advisors as well as communicators. As such, I’m seeing a greater need for continued learning. When I was in journalism school, I was required to take one marketing class. That’s right, one. Not that regression analysis is part of my day-to-day, but that class gives me more insight now than it did then. Communications is a business. A strong business education is critical to success.

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The Week in PR

October 17th, 2016 by

A wrap-up of the week’s top PR stories, trends and personnel announcements. This week’s edition includes stories about Wells Fargo and its ousted CEO John Stumpf, EpiPen maker Mylan agreeing to pay a fine for underpaying on rebates to government medical authorities and Bisquick’s tone-deaf Twitter comments.