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The Week in PR – A roundup of PR and marketing-related news

‘Embracing the Hate’ as the latest marketing tool, stepping on a positive message and Amazon’s new senior VP for worldwide corporate affairs (via the White House). | MORE »

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How to Generate Interest From Gen Y

Brands must target Millennials where they live and get their news and align with their influencers. They also must tread lightly, however. | MORE »

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PR Spurs Cosmetics Brand to Get Flatter

Having a 360-degree model to capitalize on the company’s media coverage is just one way that NuFACE is trying to integrate communications and tear down its business silos. | MORE »

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When Using Big Data, Devise Metrics With Meaning

The key to helping news-minded PR pros communicate effectively with quant-minded marketers and business execs is not to develop a one-size fits all über metric, but to coordinate on a common set of communications goals and measure what matters. | MORE »

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A Huge Bet That Paid Off

▶ It’s kind of funny to say, but Under Armour was a risk . I was very well established at Reebok . This opportunity [with Under Armour] came up in 2008 and at first I actually declined. I didn’t want to | MORE »

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The First Line of Crisis Communication

If you can’t intelligently communicate to employees what the problem is—and how you intend to fix it—good luck trying to convince consumers, customers, media and perhaps government that you have the crisis under control. | MORE »

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10 Tips for Smart Communications With Upper Management

Communicating openly and effectively with senior leaders is one of your most important tasks as a professional communicator. Here are 10 rules to live by when communicating with leadership. | MORE »

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4 Twitter Mistakes That Can Cost You Followers

There is no shortage of advice from social media experts on how to build your Twitter following. But how do you keep the people that you do have? | MORE »

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3 Ways the FCC Net Neutrality Regulations Will Impact PR

The FCC appears ready to approve new net neutrality regulations today. With so much of the work of the communications industry now taking place online, let’s take a look at how the new regulations could impact PR. | MORE »

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PR Insider: 4 PR Tips to Pitch During Sweeps

During “sweeps,” all your favorite shows have their season-ending cliffhangers. And for PR people, we get to position those clients that offer more heart-tugging human-interest appeal.  | MORE »

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