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How to Create World-Class Video on a Budget

February 25th, 2016 by

Everyone is working with drastically lower promotional video budgets now because it costs so much less.

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Facebook Reactions Could Be a Game Changer for PR Pros

February 25th, 2016 by

Facebook rolled out its new extension of the Like system yesterday, which the company is calling “Reactions.” By opening up the platform to a slightly more nuanced expression of human emotions, Reactions offer businesses five new emotions to more accurately gauge how their messages resonate.

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3 Lessons From the Best Instagram Storytellers

February 24th, 2016 by

If you want to be an Instagram pro, follow the lead of brands that are doing it right.

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4 Essential Podcasts for PR Pros

February 24th, 2016 by

Whether you’re looking for tips for using social media or just want to stay up on the latest industry trends, these 4 podcasts are sure to help.

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What Not to Do When Your Competitor Is Mired in Tragedy

February 24th, 2016 by

In the wake of the Michigan shootings, it didn’t take long for at least one of Uber’s competitors to send a pointed marketing email to its database. Seasoned professional communicators can probably guess what followed. The takeaway for any brand whose competitor is dealing with the death of either employees or customers is to step back, wait and put yourself in the mind-set of the families whose lives have been changed forever.

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6 Ways to Sustain a Multi-Year PR Campaign

February 24th, 2016 by

Go the distance by employing these best practices to keep your efforts fresh.

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Facebook Planning Ads in Messenger

February 23rd, 2016 by

It’s an attractive prospect for businesses, but not so much for consumers. How Facebook implements ads could make or break the Messenger app.

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How to Monitor Competitive Intelligence to Drive Your PR Strategy

February 22nd, 2016 by

When used in the context of PR, however, spying is neither clandestine nor is subterfuge necessary.

Tapping Internal Talent to Build a Low-Cost Development Program

February 22nd, 2016 by

How do you take your corporate communications department from best in class to world class?

4 Tips for PR Leaders to Raise Their Energy Level and Improve Engagement

February 22nd, 2016 by

When it comes to our own professional development, however, we often fall short in understanding the full impact of framework and filters on our ultimate success.