In a professional setting, making someone laugh is the most intimate connection one can make.
From a corporate standpoint, senior managers have turned their attention to ensuring that their company’s strategy and direction is clear and understood. There are now many questions to explore, discuss and debate with regard to employee communications.
Our Water Cooler item the other day regarding some of the words to avoid in press releases generated instant feedback. However, a few communications professionals asked us to flip the notion, and offer some words that will get journalists to read your press releases rather than delete them.