Everyone is working with drastically lower promotional video budgets now because it costs so much less.
Facebook rolled out its new extension of the Like system yesterday, which the company is calling “Reactions.” By opening up the platform to a slightly more nuanced expression of human emotions, Reactions offer businesses five new emotions to more accurately gauge how their messages resonate.
In the wake of the Michigan shootings, it didn’t take long for at least one of Uber’s competitors to send a pointed marketing email to its database. Seasoned professional communicators can probably guess what followed. The takeaway for any brand whose competitor is dealing with the death of either employees or customers is to step back, wait and put yourself in the mind-set of the families whose lives have been changed forever.
When used in the context of PR, however, spying is neither clandestine nor is subterfuge necessary.
How do you take your corporate communications department from best in class to world class?
When it comes to our own professional development, however, we often fall short in understanding the full impact of framework and filters on our ultimate success.