On a basic level, the only thing PR professionals really want to be is heard. There are a few ways stories can be heard above the noise, cut through the droves of useless information and make their way in front of the eyeballs of the target audience.
What if we transformed the press release into such a useful tool that journalists were clamoring for more time with them? It’s up to dynamic PR leaders to make it happen.
There are important lessons we can take away from a close look at the rise of Uber.
A friend in the newsroom is a valuable resource for a communicator. Here are some thoughts on what works when developing contacts at a news media outlet.
The candy king is looking to replace the controversial ingredient it uses in its sweets, but the brand needs to communicate a lot more to consumers about the potential switch.