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PR Insider: Relevance – The Key to a Successful PR Campaign

In PR, we should be focusing on making a difference in the audience’s behavior. Relevance is the way to do that.  | MORE »

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4 Tips for Telling Your CSR Story Without Bragging Too Much

The line between self-effacement and self-promotion on social media is razor thin, and consumers will ignore companies that they think are using it just to toot their own horns. | MORE »

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‘Sharknado 2’ Could Sharpen Your PR Chops

“Sharknado 2: The Second One,” which premieres tonight on the Syfy channel, will offer PR pros a healthy dose of camp—and maybe even some inspiration for how brands limited by budget and/or reach can distinguish themselves from their competitors. | MORE »

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How PR Pros Can Meld Social Media with SEO

For PR pros and marketing executives, it’s a growing challenge of online communications: wedding social media to SEO.
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Coca-Cola Hopes Social Media Can Help Sell Soda

Coca-Cola announced an effort to start conversations about its brand this week, introducing its Tweet A Coke program which invites Twitter users to send $5 Cokes to friends via the micromessaging service. | MORE »

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3 Writing Tips for Successful Content Marketing

Many brands have an army of subject matter experts ready to wax eloquent on the topics they deal with every day. What’s critical, however, is the way in which the topics are discussed, how the story is both conceived and told. | MORE »

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Norwegian Cruise Line Drowning in Bad PR

Norwegian Cruise Line is being called “heartless” after the cruise-ship company refused to let a New York couple rebook a summer vacation after their 5-year-old son was diagnosed with cancer. | MORE »

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PR Insider: Media Training – What You Need to Know and When

Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media. | MORE »

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It’s Time for Action on PR Standards

Although there has been a lot of talk about the adoption of the Barcelona Principles in the public relations community over the past few years, there has been very little detail reported about the voluntary standards that the industry is adopting to put these principles into action. | MORE »

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How To Clean Up Dirty Data (and Polish PR)

With big data comes bad data, and most tools leave it up to you the communicator to figure out what’s good data and what’s bad data.  | MORE »

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