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The latest COVID vaccine communication, unsavory 9/11 promotions and another NFL diversity blunder caught our attention for this week’s PR Roundup. 

America is built on diversity; so too should our approach to bilingual communications. Spanish language communications in public affairs is not just about words– it is about bridging cultures and embracing the potential for exponentially greater impact.

PRNEWS held a virtual roundtable with the 2023 Data & Measurement Game-Changers to discuss the value of predictive metrics in media analysis and crisis mitigation; the importance of incorporating a multitude of tools to ascertain sentiment; and resources that communicators can leverage to brush up on their measurement know-how.

No matter how the metaverse unspools, it’s inevitable that more major disruptions are still to come, even beyond the latest in AI and metaverse technologies.

Employees voicing thoughts and opinions about their companies online can be a great source of information and create opportunity for dialogue, but it is also an important reputation management channel that requires monitoring and engagement.

How can LinkedIn Creator Mode benefit public relations, communication professionals, their clients and brands?

With a new season comes a new crop of brand promotions and sponsorships featuring creative strategies and tactics to catch fans’ attention.

Recently, a heated, expletive-laden altercation between David Portnoy and Charlie Redd, the owner of Dragon Pizza in Somerville, Massachusetts, took the internet by storm. Portnoy’s “no bad press” mantra appears to have had an unforeseen positive impact on the pizzeria – despite the embarrassing behavior of both men involved.

Learn how the Public Relations Society of America (PRSA) and the PR Council are addressing the needs of communication professionals in the digital age.

If you aren’t speaking with stakeholders, somebody else is. And without having real relationships, great brands won’t be able to distinguish themselves from the Fyre Festivals of the world.