Consider these lessons learned when preparing your client for an interview with reporters.
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PR & Marketing Lessons from Coach Prime
October 9th, 2023 by José SuárezWe could all learn a few crucial PR and marketing lessons from Deion Sanders, aka Coach Prime.
Developing Your Stakeholders as Trusted Sources
October 6th, 2023 by Nicole SchumanMedia experts provided several guidelines to follow when it comes to developing your clients and stakeholders as top-of-mind sources for media.
Multicultural Communications Next Uncharted Territory: Artificial Intelligence (AI)
October 5th, 2023 by Yesenia ReinosoWhen it comes to AI, we must think about how to best utilize this transformative tool to connect with diverse Hispanic populations—by building community.
Data Roundup: Gen Z Journalists, Rejecting RTO, CCO Responsibilities Grow
October 4th, 2023 by PRNEWSThis month’s data roundup takes a look at where young journalists are looking for sources, communications workers exploring the flexibility of freelance and the continually expanding role of the Chief Communications Officer.
How to Harness PR to Drive Growth for Startups
October 4th, 2023 by Roxanne KingsmanThe idea that earned media can propel the growth of a startup is not a new one. But neither is it a simple one.
How to Turn Your Clients into Brand Ambassadors
October 3rd, 2023 by Carolyn SakstrupConsumer trust can be fragile, but with deliberate, values-based strategies, you can turn everyday clients into passionate champions of your brand.
Navigating Influencer Fatigue
October 2nd, 2023 by Sinead Norenius-RaniereInfluencer marketing has become a staple of many brands’ marketing strategies, as PR and communications teams critically evaluate how to harness the power of influencers. Enter “influencer fatigue,” an all-new challenge for PR professionals.
The PR Playbook of Taylor Swift
September 29th, 2023 by Lisa HildebrandtIf your PR and brand-building muscles could use a reboot, take a page out of Taylor Swift’s playbook and consider these lessons for success.
PR Roundup: The Taylor Swift Effect, Delta Responds, WGA Wins
September 28th, 2023 by Nicole SchumanThis week’s PR ups and downs follow Taylor Swift’s foray into football, Delta’s dash to appease loyalty customers, and the WGA coming out on top when it comes to the recent strike and American interests.