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The Role of Storytelling in a Digital Age

Companies spend an inordinate amount of time and money on creating exhaustive and fancy messaging matrices that often times sit on a shelf. But messaging is just the starting point.  | MORE »

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How To Write Press Releases That Get Read

To ensure that you stay out of basements—and enhance what is arguably the most important PR skill—here are a few tips on how to write great news releases and get them read.
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Managing PR for Tourism Clients When Natural Disasters Strike

Ongoing communications continues throughout the duration of the storm, until the “all clear” is given and PR can alert U.S. media that the area is back in business for visitors. | MORE »

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What’s Your Brand’s Second-Screen Strategy for the Oscars?

When the red carpet rolls out for this Sunday’s 86th Academy Awards, there will be more ways than ever for fans to experience the biggest night for the film industry. | MORE »

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4 Common Mistakes PR Pros Make on Twitter

Fully taking advantage of Twitter and using it correctly will undoubtedly improve your performance at work. It’s time for all PR pros to take Twitter seriously. | MORE »

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PR Insider: Building a Successful Risk Culture

It’s the job of every PR practitioner to understand their client’s risk environment and operate accordingly.  | MORE »

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5 Tips to Using Metrics to Transform Perceptions of PR

Andrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived. | MORE »

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Great Lessons in Nonprofit PR

Here’s the story of how a nonprofit was able to gain control of the message during a time of challenge and exceed its goals.  | MORE »

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How Should Google Respond after Anti-Glass Attack?

For the tech giant, creating the potentially revolutionary product was the easy part. Now comes the hard part—deciding whether or how to help people use it in a society that may not be ready to accept it. | MORE »

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Social Media Tips for Nonprofits and Associations

Social media can be the great equalizer for nonprofit communicators. Here are some tips to maximize its potential for your nonprofit or association. | MORE »

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