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PR Insider: Face Time Matters

We’re constantly communicating with one another, but the balance has shifted to remote communication. Here’s a way to make the most of face-to-face interaction.  | MORE »

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3 Tips for Winning the Facebook News Feed Battle

It seems like a hardly a day goes by that Facebook isn’t making one change that impacts PR pros. One of the biggest changes that continue to have repercussions for communicators was back in March, when Facebook started to slash organic reach for brand pages. | MORE »

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Derek Jeter’s ‘The Players’ Tribune’ to Offer First-Person Stories from Athletes

For professional communicators, especially those who work in the sports world, The Players’ Tribune offers yet another example of how the media are becoming more siloed and, at the same time, more open and direct. | MORE »

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3 Ways PR Pros Can Use Game Dynamics to Stand Out

In his keynote address at PR News’ Social Media Conference on Oct. 9 in New York, gamification innovator Steve Shenbaum will show attendees how to harness game dynamics for their internal and external communications. | MORE »

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Walmart Blames Tracy Morgan for Not Wearing Seatbelt in June Crash

“Keep Tracy Morgan’s name out of headlines,” would be one of the more blameless strategies Walmart could have adopted. But on Monday, the company filed federal court papers claiming that Morgan’s injuries were caused by his failure to wear a seatbelt. | MORE »

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10 Tips for Telling a Story That Engages Audiences

Good PR communications isn’t just about sending a message; it’s about telling a story. Here are some tips to make your PR messaging read more like a good story. | MORE »

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‘National Coffee Day’ Fuels Creative Marketing for Dunkin’, Starbucks and Others

If you encountered a longer-than-usual line at your local Starbucks, Dunkin’ Donuts or McDonalds today, you should at least have a free cup of coffee to show for it. Today is National Coffee Day, an unofficial holiday that many coffee chains are celebrating by giving away free cups of joe. | MORE »

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PR Insider: Navigating a Crisis in Public and Private Organizations

Figuring out how to best handle a PR crisis depends in part on whether your client is a public company, private company or non-public organization like an NGO. | MORE »

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Demonstrating PR’s Value to C-Suite Executives

In our hyperconnected world, little is hidden from the public view. Most CEOs understand this, but they may benefit from an update on how the scope of public relations has broadened to meet the new stakeholder reality. | MORE »

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Giving Your Stories a Sharper (and Bigger) Reach

By blending the benefits of earned placement with the strengths of owned media, content marketing can provide a unique opportunity to engage with an audience. | MORE »

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