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The Week In PR

February 13th, 2017 by

Our weekly roundup of trends and personnel moves in PR. This week features stories about a forum on fake news, a revolt by Under Armour influencers and how Twitter continues to grow in recognition and users, but remains flat in revenue.

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A Look at Certified Angus Beef’s Sizzling Visual Storytelling

February 10th, 2017 by

When it comes to visual storytelling, it certainly helps if your brand is associated with a product that literally makes people salivate. Since Margaret Coleman, director of digital platforms with Certified Angus Beef, will be a featured speaker on the topic of Instagram at the PR News Digital Summit, February 24 in Huntington Beach, California, we decided to take a look at a few posts from the brand’s Instagram account to see how she works her savory magic.

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3 B2B Instagram Lessons From Northrop Grumman

February 9th, 2017 by

When Northrop Grumman began posting to Instagram, it wasn’t quite sure what would resonate. The global aerospace and defense technology company made the initial mistake—as many brands do—of pushing out self-serving content, viewing the platform as another method to showcase pictures of its aircraft, spacecraft and radar systems. But as it dove deeper into Instagram, the company realized the platform could be much more than just a repository of slick product pictures.

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Snowed In? Warm Up With 3 Influencer Campaign Tips From Sunny SoCal

February 9th, 2017 by

If you’re trapped at the airport or at home in the first (and hopefully last) blizzard of 2017, PR News has you covered with reading material: These sunny influencer tips from the Los Angeles Tourism & Convention Board will have you thinking of warmer days in no time. Bill Karz, vice president of digital marketing at L.A. Tourism and Convention Board, shares influencer tactics as a sneak peak of his session at PR News’ Digital Summit, Feb. 24 in Huntington Beach, CA.

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Instagram Stories or Snapchat Stories: How to Decide Which Is Best for Your Brand

February 8th, 2017 by

Instagram and Snapchat feature Stories, which gives users the ability to post (and view) ephemeral photos or videos that can be viewed for up to 24 hours. This is a fairly recent for Instagram—it took hold in fall 2016. Fast forward a few months, and users and brands have had time to play with both apps, gauging which (if either) is a useful tool to reach fans and customers. With two strikingly similar options, which is best for your brand?

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7 Key Trends in Online B2B Customer Communities

February 8th, 2017 by

Online communities can deliver a richly rewarding experience for the organizations that create them and the members who participate in them. But as more B2B customer communities crop up, how is this space evolving? Here are seven key trends our research uncovered.

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Launching a Video Campaign? Use This Checklist First

February 7th, 2017 by

The top social platforms see upward of 22 billion video views per day.That number is expected to climb this year. PR pros who haven’t yet integrated video into their campaign strategy are likely missing out on reaching significant portions of their audiences. But that doesn’t mean they should jump into video without a solid game plan or expect to go viral on their first attempt.

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After Super Bowl Ads, Where’s the Social Media Follow-Up?

February 6th, 2017 by

None of the brands behind the most-talked-about Super Bowl ads (Budweiser, Mr. Clean, Skittles, Kia, Audi), took to Twitter and Facebook the morning after the Big Game when the water-cooler chatter was in full swing. Why?

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How Brands Should Respond to Negative Online Reviews

February 6th, 2017 by

Brand reputation is built on the public’s critical judgment, pro and con. And that feedback is coming from every direction, posted as comments and star ratings on review websites that have a big influence on potential customers. As most things are with the internet, online review sites are double-edged swords. Positive ratings slice through advertising and SEO clutter to bring new customers and life to your enterprise. But credible-sounding negative reviews can cut the heart out of your marketing effort before prospective clients have a chance to learn anything about you directly.

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Communicators From Tums and Snickers Open Their Super Bowl LI Communications Playbooks

February 6th, 2017 by

As it’s Super Bowl weekend we pull a bit of razzle-dazzle from our playbook and offer you two brand communicators who are heavily involved in activities around the big game. Each offers trends and their brand’s reactions to them in the form of Super Bowl communications and campaigns.