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Snapchat Eyeing IPO at $25 Billion, WSJ Reports

October 7th, 2016 by

Snap Inc. is preparing for an initial public offering as early as late March, The Wall Street Journal reported Thursday. The potential valuation: $25 billion. Those following Snapchat’s history may remember that Facebook offered a $3 billion buyout in 2013, which CEO Evan Spiegel turned down.

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4 Tips to Keep a Blossoming PR Agency Growing Tall

October 7th, 2016 by

Eventually, with a lot of work and a little luck, you’ll look down and realize that you’re flying—but what now? Once you’ve established your agency, it’s time to take a step back and think about how you can make it grow. As an influx of potential clients and employee applicants come your way, use these four tips to help ease the growing pains and ensure you continue building off of the solid foundation you’ve laid.

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Wells Fargo Cites Donations in Response to Chicago Sanction

October 6th, 2016 by

Chicago joined several cities and states across the country in halting business with Wells Fargo. In response to the decision, Wells Fargo released a statement that highlighted the good the company does in the community. Will focusing on the money it put back into the city do enough to stem the negativity surrounding the brand?

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Delays in Responses to Customer Tweets Decreases Potential Revenue, Twitter Study Says

October 6th, 2016 by

If your brand is on Twitter, it (literally) pays to respond quickly and consistently to followers’ tweets. A recent survey conducted by Twitter in partnership with Applied Marketing Science (AMS) found that brands that respond quickly to customer queries on Twitter see increased revenue and brand loyalty, while waiting too long to respond can cause major drops in potential sales.

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Face Facts: Image Analytics Is Becoming Critical for Communicators

October 5th, 2016 by

It’s difficult to be at a PR conference and avoid hearing that video and photographs are exploding on social media platforms. Mary Meeker of Kleiner Perkins Caufield & Byers estimated in her most recent report that 3.25 billion photos are shared daily on Facebook, WhatsApp, Instagram and Snapchat. It makes sense then that brand communicators are anxious to capture data related to imagery as they measure their PR efforts and use such metrics to shape corporate strategy.

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4 Ways PR Pros Will Want to Use Google’s Pixel Phone

October 5th, 2016 by

Google on Tuesday unveiled its new Pixel smartphone (and the slightly larger Pixel XL) at the #MadeByGoogle keynote. Capitalizing on the timing of the iPhone 7 announcement a month ago—and the controversy over its lack of a headphone jack—Google positioned its new offering as a favorable alternative for those who aren’t willing to follow Apple’s path.

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What’s Next for Next-Gen PR Pros? Hashing It Out in a Twitter Chat

October 4th, 2016 by

The Internet has, of course, revolutionized the way we communicate. And since public relations is at its core communication itself, PR professionals have had to make great, Darwinian leaps in the last 40 years. PR News and Havas PR teamed up for a Twitter chat to look at PR’s next evolutionary phase and the trends that will further reshape the discipline.

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Facebook Takes Cue From Snapchat With Messaging Updates

October 4th, 2016 by

If imitation is the sincerest form of flattery, then Snapchat must be feeling pretty buttered up. In the past week Facebook launched two additions to its messaging suite that more or less clone Snapchat’s most popular features. Facebook’s Messenger app launched a small test run of “Messenger Day,” which lets users send customized photos and videos that disappear in a day, similar to Snapchat Stories. And WhatsApp users can now edit photos and video with text overlays of multiple colors, emojis and custom drawings.

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7 Ways the White House Built Buzz Around the SXSL Live Stream

October 3rd, 2016 by

At the beginning of September, the White House announced South By South Lawn (SXSL), an innovation-themed event slated for Oct. 3 produced in tandem with—and based on—the iconic South by Southwest (SXSW) music, technology and film festival. The timing of the announcement gave SXSL planners only a month of lead time to build buzz and encourage audiences nationwide to tune in for the live stream, which garnered hundreds of thousands of live viewers.

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The Second Pillar Of Successful Start-Up Communications: Relationships

October 3rd, 2016 by

Relationships should be just as much a part of your brand strategy and business plan as your basic production model. These relationships form both internally and externally and require a keen emotional intelligence.