Google has prepared a response to antitrust charges from the EU, and it may hold some key lessons for communicators who want to keep employees in the loop while grappling with difficult cases.
Today’s communicators need to practice a kind of integrated leadership that allows for collaboration and connection. In particular, they need to be proactive in forming bonds with marketers in their organizations, instead of engaging in turf warfare.
Porter Novelli, brought in to contain the damage in Indiana after the Religious Freedom Restoration Act controversy, has its work cut out.
“Mad Men” involved concepts that are outdated, but the series still holds crucial lessons for C-Suites and will help them evolve in this quickly-growing digital age.
The messaging strategy laid out by Clinton’s campaign announcement video is one other brands and organizations prone to criticism can take to heart: Take the focus off of you and put it on those you are trying to reach.
The major takeaway of Arthur W. Page Society’s spring meeting was that for PR pros the future is uncharted but, in light of some of the cultural indices, loaded with opportunity.
If you’re not listening to employees closely and vesting them with legitimate responsibilities, they eventually are going to stop listening to you.