Topics


avatar

7 Quotes from Robin Williams, for Communicators

Robin Williams, who died Monday of an apparent suicide, leaves an incredible legacy and a good deal of inspiration for communicators. | MORE »

Comments Off

avatar

6 Tips for Optimizing Your Social Media Content

Many communicators optimize their brand’s website content for search, but it is just as important to optimize social media content for search.  | MORE »

Tags: , , , | Comments Off

avatar

Ice-Water Dunkings on Facebook Raise Awareness for ALS, But Also a Chilly Backlash

In what’s known as the “Ice Bucket Challenge,” participants get doused with buckets of ice water and then nominate others to receive the icy treatment and keep the cycle going—all in an effort to raise awareness for ALS. | MORE »

1 Comment

avatar

PR Insider: How to Reach Reporters Outside the Newsroom

When pitching a local TV news bureau, it’s important to remember that they tend to play by a different set of rules. Here are some pitching tips.  | MORE »

Tags: , | Comments Off

avatar

Sharing Your Content Through Syndication

It’s not just what you say but how far the reach that counts in today’s world of brand journalism. | MORE »

1 Comment

avatar

Case Study: CITGO Kindle Program Helps Kids Turn the Page

To encourage students to stay in school, CITGO Petroleum partnered with the Harris County Sheriff’s Office to launch the “Kindling Young Minds” program across six Houston high schools spanning three independent school districts (ISDs). | MORE »

Comments Off

avatar

Communicators Begin to Wed Social Media to E-commerce

As social messaging matures and communicators get a better handle on aligning social platforms to their company’s financial goals, PR managers are increasingly adding a new wrinkle to their social media programs: E-commerce.  | MORE »

Comments Off

avatar

PR News Survey: PR Starts to Take the Lead on Social Media

In the last few years, social media has quickly moved to the core of marketing communications. As a result, PR executives of all stripes are jockeying to take the lead on social channels. Now it appears as if they’re making some progress. | MORE »

Comments Off

avatar

Tracking Twitter

The number of unique users who are engaged with the microblogging service continues to grow, giving brands and organizations more and more opportunities to drive the conversation. | MORE »

Comments Off

avatar

How To Rethink Traditional PR Channels

Giving the media the straight dope is exactly where traditional PR has always excelled. Too many PR pros feel that they’re being choked out even as the media choke on too much unfiltered input.  | MORE »

Comments Off