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7 Crisis Tips for When the Roof Caves In

Every organization is vulnerable to a crisis at any time. Here are some practical steps to make sure you can navigate through the storm.  | MORE »

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3 SEO Tips to Win Attention for Your PR Content

Writing well is still the coin of the realm for communicators. But, in a digital age, PR pros who want to enhance their value must tailor their writing for SEO (search engine optimization). | MORE »

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How to Attract and Retain PR Clients

Doing PR for a client is more than just getting them good clips. It is about understanding their business and helping it grow. | MORE »

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Sustainability Reports as Content Farms

Produced to demonstrate compliance with environmental and social issues, sustainability reports have the benefit of being timely, authoritative and on-message. | MORE »

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The Week in PR, June 1- June 8

The revenge of old media, the popularity of PR and IHOP’s new dish.  | MORE »

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Key Questions for New Business

When opportunity knocks, it’s important to ask the right questions in your initial discovery meeting to collect information that will be essential for developing a proposal that meets the prospect’s needs and exceeds expectations. | MORE »

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Peel the Layers of KPIs for Better Social Insights

KPIs are a good start, but don’t be beholden to them. For example, if your KPIs are monthly volume of mentions and share of voice versus competitors, key questions should be: What did people say about our products online? What was said about our competitors? | MORE »

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Last Laugh: Financial Firms Use Humor to Boost Social Engagement 28%

Companies wanting to improve engagement with consumers on social channels may want to look closely at what the financial services sector is doing. | MORE »

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Storytelling Can Humanize Executives

A growing role for PR is helping to bridge the communications gap between C-level executives and employees. But that can be a daunting task. | MORE »

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Unexpected Questions: A Guide to Quick Responses to Print, TV & Online Reporters

To handle the unexpected successfully, the public sector executive will need to gain a better understanding of how to best respond to each type of media. | MORE »

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