For PR News Measurement Hall of Famer Katie Paine, the first questions relating to dashboards should be: “What is my goal?” “What outcomes is my communications strategy or tactic going to achieve?” and “What are my measurable objectives?”
If you haven’t gotten on the Facebook Video bandwagon yet, don’t worry, there’s still plenty of time to make an impression on the social network.
Thanks to PR, MOVE Bumpers transformed from a regional business into a brand with national recognition in a matter of months.
Reports of grammar’s death have been greatly exaggerated.
If you’re extraordinarily lucky, influencers are working their magic on your brand’s behalf with zero effort on your part. If your luck is rather ordinary, then somehow you’ve got to find influencers who might already feel positive about your brand and work with them on your brand’s behalf.
When thinking about how to use dashboards to display campaign data, there are really two types of data visualizations to choose between.
Here are some tips and tricks that will help you get started using Snapchat, and some ideas for unique content you can offer your audience.
Instagram has been fortifying its ad service recently, and video ads embody some of the most significant opportunities for communicators on the platform.