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Communicating With (and Around) Business Silos

The art of networking is just as important inside a company as outside of it. | MORE »

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It’s Not the Numbers, It’s the Context

At some point, no matter how sophisticated your data, a human being is going to need to interpret it and take action based on that view. | MORE »

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Proving the Worth of PR by Measuring New Audiences

In order to tie PR to sales, we need to understand the processes by which PR’s outcome (audiences) becomes part of the sales process. | MORE »

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Media Consolidation Creates New Opportunities for PR Pros

As the tectonic plates of media continue to shift to online properties and social media platforms, traditional media outlets are trying to gobble up competitors and consolidate the assets. | MORE »

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How To Sharpen Your Networking Skills

Networking is not a frenzied process that results in a pile of business cards. It’s about using shared interests to develop and maintain mutually beneficial relationships. | MORE »

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Levi Strauss & Co. CCO Shares Thoughts on Blogging

Levi Strauss CCO Kelly McGinnis spoke with PR News about the importance of blogging for the 161-year old clothing brand. | MORE »

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Joe Biden Knows How to Use #tbt. Does Your PR Team?

Vice President Biden and top Democrats conceived a simple strategy to get people thinking about health insurance on Thursday, posting pictures of their younger selves on Twitter with the hashtag #tbt. | MORE »

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Model Behavior

C-suite managers who go it alone are probably going against the tide—at least when it comes to appealing to millennials, who think an inability to take advice from others shows weak leadership. | MORE »

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TD Bank Crafts Viral Success with Personalized ATM

As part of its #TDThanks campaign, TD Bank installed “Automated Thanking Machines,” modified ATMs designed to give unsuspecting customers personalized gifts, in branches across Canada. A video of surprised customers gained close to 3.5 million views in under a week. | MORE »

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PR Insider: Relevance – The Key to a Successful PR Campaign

In PR, we should be focusing on making a difference in the audience’s behavior. Relevance is the way to do that.  | MORE »

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