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IBM Shares Its Facebook Live Checklist

June 2nd, 2017 by

Even the most seasoned actors will tell you that performing live is a scary thing. And many brands just starting to experiment with Facebook Live are confronting that same fear. But best practices are emerging through the trial and error of early adopters like IBM. And here, Brittany Detamore, the firm’s social engagement strategist responsible for day-to-day management of the firm’s Facebook, Twitter and LinkedIn accounts, offers a few lessons learned for those new to live streaming.

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4 Takeaways From Mary Meeker’s 2017 Internet Trends Report

June 2nd, 2017 by

Each year Mary Meeker, a partner at venture capital firm Kleiner Perkins Caufield & Byers, puts together an exhaustive analysis of the latest online trends and the insights that can be gleaned from them. This year the report is a robust 355 pages—but here are a few of the important highlights for PR and marketing professionals.

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Tips From PR Pros for Writing Great Press Releases

June 1st, 2017 by

For some, the traditional press release is in intensive care, fighting for its life in a world of spammed inboxes and 140-character tweets. Others argue the garden-variety press release works just fine, thank you. Perhaps a compromise position is that the traditional press release must adapt to compete in today’s digital environment. Here are tips from PR pros to help you create releases that will entice writers and editors.

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A Bad Week for Kathy Griffin and Mr. Met

June 1st, 2017 by

Spokespeople may be making poor choices this week, but PR and communications teams are demonstrating that their crisis plans are robust by taking quick, decisive action and communicating it to the public effectively. With influencer marketing on the rise, more PR departments large and small should keep these incidents in mind as potential crisis models to anticipate—and responses to emulate.

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What Scuba Diving Can Teach Us About PR

May 31st, 2017 by

In an essay that’s far different than your deep dive at the office, a scuba enthusiast, who’s also a PR exec , relates lessons learned 130-feet underwater that you can apply in your PR career, presumably on terra firma. In addition to planning, teamwork, communications, trust and remaining calm during a crisis, divers and PR practitioners share, or should, a reverence for data. Without constantly keeping an eye on data, divers and communicators can end up all wet.

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5 Steps to Build Your Digital Content Tribe Like Hilton

May 31st, 2017 by

Generating new and exciting content is essential to any social media strategy, but it’s no small feat. Brands spend a good chunk of their marketing budget on copywriters, agencies and influencers to build a library of rich, dynamic content that captures and captivates their audience’s attention. But there’s another way. Here, Vanessa Sain-Dieguez, senior director of HR digital strategy at Hilton Worldwide, shows how the hotel giant built a tribe of passionate content creators in-house.

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6 PR Lessons From the British Airways Shutdown

May 31st, 2017 by

While it’s still difficult to distinguish all the facts in the airline industry’s latest crisis, there’s enough material available so that we can extract several lessons. Speaking of lessons, those who make a living teaching PR have to be thankful for the wealth of material the airlines have provided them in just the past six months. Since the only freebies airlines provide regularly are small bags of peanuts and soft drinks, PR teachers might consider making a charitable donation to the carriers.

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The Week in PR

May 29th, 2017 by

Our weekly roundup of news, trends and personnel moves in PR and communications. This week we features stories about British Airways weekend crisis, a fond farewell to Ketchum’s David Rockland, notes about expansion and a slew of personnel moves, including a White House ouster and Staples naming Michelle Bottomley as its CMO.

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How Live Video Can Transform a Brand Into a Culture of Relatable People

May 29th, 2017 by

The recent rise in popularity of live video has many brand marketing plans in a bit of a tailspin—if you’re not leading in the space and killing it, you’re falling behind and struggling to stay relevant

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British Celebs Are top Influencers for Food and Travel in April

May 29th, 2017 by

A pair of Brits, chef Jamie Oliver and filmmaker Louis Cole, were the top influencers in food and travel, respectively during the month of April, according to data provided exclusively to PR News Pro by Shareablee. The rankings were compiled looking at social media shares, retweets, comments and likes. Interestingly, Oliver’s top post lacked any mention of food.