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Want a Primer on Rolling Out Something Unpopular? Check Out What reddit Just Did

In a move that reflects its characteristically democratic and humanitarian personality, reddit announced on Friday that it will donate 10% of its 2014 ad revenue to charity. | MORE »

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PR Insider: Embracing Digital in Today’s Marketing World

Brands that aren’t leveraging digital opportunities are giving away business to their competitors. | MORE »

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4 Tips for Improving Brand Outreach on Google

Here are some methods you can employ to enhance your messaging and grow your audience on Google. | MORE »

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Qualities Workers Value Most Found to Be Most Lacking; Customer Complaints on Social Media Get Short Shrift

Depending on how much access they have toward the C-suite, PR pros can enhance their value by counseling senior managers to be more transparent when communicating to the rank-and-file as well as other stakeholders. | MORE »

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Switching Channels: Social Media First Model Starting to Accelerate

As social media platforms move to the epicenter of marketing communications, brands and organizations of all stripes are starting to ramp up the amount of content and messaging catering to social channels. | MORE »

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The Role of Storytelling in a Digital Age

Companies spend an inordinate amount of time and money on creating exhaustive and fancy messaging matrices that often times sit on a shelf. But messaging is just the starting point.  | MORE »

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How To Write Press Releases That Get Read

To ensure that you stay out of basements—and enhance what is arguably the most important PR skill—here are a few tips on how to write great news releases and get them read.
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Managing PR for Tourism Clients When Natural Disasters Strike

Ongoing communications continues throughout the duration of the storm, until the “all clear” is given and PR can alert U.S. media that the area is back in business for visitors. | MORE »

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What’s Your Brand’s Second-Screen Strategy for the Oscars?

When the red carpet rolls out for this Sunday’s 86th Academy Awards, there will be more ways than ever for fans to experience the biggest night for the film industry. | MORE »

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4 Common Mistakes PR Pros Make on Twitter

Fully taking advantage of Twitter and using it correctly will undoubtedly improve your performance at work. It’s time for all PR pros to take Twitter seriously. | MORE »

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