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10 PR Measurement Dashboard Do’s and Don’ts

March 17th, 2016 by

For PR News Measurement Hall of Famer Katie Paine, the first questions relating to dashboards should be: “What is my goal?” “What outcomes is my communications strategy or tactic going to achieve?” and “What are my measurable objectives?”

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6 Facebook Video Tips (and 5 Tools) for Mastering Visual Storytelling

March 17th, 2016 by

If you haven’t gotten on the Facebook Video bandwagon yet, don’t worry, there’s still plenty of time to make an impression on the social network.

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Nancy Reagan: First Lady as PR Pro

March 17th, 2016 by

An actor by trade, former First Lady Nancy Reagan, who died Sunday at 94, always seemed to be a first lady from central casting. She was much more than that, though. She also functioned as a presidential PR pro.

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How PR Catapulted a Local Business to the National Stage

March 17th, 2016 by

Thanks to PR, MOVE Bumpers transformed from a regional business into a brand with national recognition in a matter of months.

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It’s National Grammar Day, but Do Young People Care?

March 17th, 2016 by

Reports of grammar’s death have been greatly exaggerated.

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Vetting Influencers: 8 Questions to Ask

March 17th, 2016 by

If you’re extraordinarily lucky, influencers are working their magic on your brand’s behalf with zero effort on your part. If your luck is rather ordinary, then somehow you’ve got to find influencers who might already feel positive about your brand and work with them on your brand’s behalf.

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A Tale of Two Dashboards: Which Measurement Tool Is Right for You?

March 17th, 2016 by

When thinking about how to use dashboards to display campaign data, there are really two types of data visualizations to choose between.

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Snapchat Survival: Tips and Tricks to Help Build Your Audience

March 17th, 2016 by

Here are some tips and tricks that will help you get started using Snapchat, and some ideas for unique content you can offer your audience.

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4 Essential Tips to Help You Master Instagram Video Ads

March 17th, 2016 by

Instagram has been fortifying its ad service recently, and video ads embody some of the most significant opportunities for communicators on the platform.

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8 Best Practices for Fresh Cause Marketing

March 17th, 2016 by

Don’t let your CSR founder. Here are the top tips gleaned from thousands of industry pros.