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Using Inventive Messages to Inspire Young People

The cause of science, technology, engineering and math, or STEM, is being embraced by a growing number of groups, including scientists and inventors. | MORE »

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Keys to Content Success: People, Processes, Data

The success of branded content is more contingent now on PR pros’ ability to crunch numbers and analyze data. | MORE »

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Infographic: How to Get the Attention of March Madness Fans

More than half of U.S. college basketball viewers garden as a hobby, 12% watch CBS’ “The Good Wife” and 18% enjoy scrapbooking.  | MORE »

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5 Reasons Why Periscope and Meerkat Matter to PR Pros

With more influencers and everyday users streaming everyday, it’s time for communicators to take a serious look at streaming.
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Germanwings Crash Story Worsens for Lufthansa

How do professional communicators prepare for the impossible-to-foresee developments in the aftermath of a catastrophic, tragic event? | MORE »

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3 Tips for Managing Zayn-esque Organizational Change

One Direction is a business venture like any other, and its primary challenge is to communicate to its fans—and internally to its remaining members—that the group will remain relevant in the near term in light of this important defection.  | MORE »

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PR Insider: 5 Ways Social Media Can Extend the News Cycle

Social media has redefined how the news is being delivered and how strategies to share stories are developed.  | MORE »

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Kraft-Heinz Merger Poses Major PR Challenges

Most any merger will have ripple effects throughout the companies’ communication efforts, but this one should be a real doozy. | MORE »

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4 Things You Need to Know About Your Digital Footprint

We are becoming increasingly defined by our digital reputations, and this trend is only going to continue as more data about us becomes available and searchable. | MORE »

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8 Questions to Ask Before Launching an Email Campaign

There are some subtle and not-so-subtle differences in what is going to make reporters and other stakeholders open up an email message or immediately nuke it. | MORE »

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