While sales enablement is strategic, it is achieved through a well-coordinated series of tactics. PR is one of those tactics often overlooked. Here are three distinct tactics that PR uses to enable the sales process.
There is no one-size-fits-all formula for effective email communication with the media. But that’s not to say that there aren’t ways to give yourself a good shot at landing the coverage you’re looking for.
Your content in a public presentation or speech can be just good enough, but your style has to be great if you want to make a powerful impact.
Lockheed Martin’s recent announcement of compact nuclear fusion development invites interested investors and partners to help fund the project and attempts to change the way the company is perceived by the public.
The value of a PR program can really only be proven through measurement. Here are some key questions you should ask before setting out on a measurement program.
Many of today’s communication firms are moving to include content creation and marketing because they realize content distribution is driving results.
Dropbox says that stolen credentials posted to Pastebin on Monday were not taken from their servers but from an unspecified third-party. After last week’s Snapchat hack, there is reason to worry about the future safety of your information.