Lessons Learned From the Top PR Crises of 2016

January 3rd, 2017 by

As Shakespeare wrote in The Tempest, Act 2, Scene 1, “What’s past is prologue.” In Washington, D.C., that quote is inscribed, appropriately, on a statue outside The National Archives. “Those who cannot remember the past are condemned to repeat it,” the philosopher, novelist and poet George Santayana wrote. These quotes emphasize how important it is for communications pros to consider the PR crises of the past year and how they were handled, or mishandled, since they will guide our actions in 2017.


Review: 2016 in Headlines That Young PR Pros Should Learn From, Part II

December 30th, 2016 by

As the year draws to an end, there are many lessons that young PR people should have learned from 2016 news reports that can apply to our business. Here’s a second look back at the learning moments of the year that sprang from the headlines.


How to Take the Fear Out of Live Streaming Your Brand

December 29th, 2016 by

As the first person to live stream from all 50 U.S. states, Chris Strub has a great feel for what works and what falls flat when it comes to real-time video. PR News recently sat down with Strub to get his thoughts on live streaming best practices, where companies go wrong in their approach and how the industry will evolve in 2017.


8 Do’s and Don’ts for Connecting With Journalists on Social Media

December 29th, 2016 by

Social media provides a great opportunity to connect directly with journalists, who often turn to platforms like Twitter to find sources, track breaking stories and promote their work. But how can you best use social media to get their attention? Michelle LeBlanc, social media strategist with Industrium, offers up this quick checklist of do’s and don’ts.


How to Get Your CSR Story Covered, Even Now

December 28th, 2016 by

It’s OK to be of several minds on Corporate Social Responsibility (CSR), and especially at this time of year. Even communicators working in CSR can’t agree on exactly how to define it, a recent study from Aflac revealed. And during the holiday season, it’s hard for journalists to avoid numerous brands pitching stories about how much good they’re doing.


Poultry in Motion: Anatomy of a Viral Video From Char-Broil

December 28th, 2016 by

Outdoor grill brand Char-Broil struck social media gold in 2016 with a 60-second sped-up video that showcased its Big Easy Oil-Less Turkey Fryer. The video, posted about two weeks before Thanksgiving, spread like wildfire, garnering more than 1.9 million views, 6,291 shares and 1,281 comments on Facebook alone. So, what made it so successful?


NASA’s Lessons for Blasting Off on Facebook Live

December 27th, 2016 by

Video is now king on social media, and Facebook Live has emerged as a crown jewel, a powerful way for brands to reach and engage a larger audience in real-time. One of the earliest and most successful adopters of Facebook Live is NASA. And here, John Yembrick, NASA’s social media manager, offers best practices to optimize your live-streaming efforts.


Video Marketing in 2017: 10 Critical Truths You Need to Know for Maximum ROI

December 27th, 2016 by

Building your business’ reputation and boosting revenues is all made possible through video outreach. But where do you begin when you’re just starting to dip your toes into video marketing? How do you know which factors will supercharge your video ROI and which components are critical for a stellar video marketing strategy?


6 Ways Nonprofits Can Overcome ‘Empathy Fatigue’

December 23rd, 2016 by

End-of-year fundraising is important for nonprofits, but as we hear more and more bad news, it’s impossible for our empathy not to hit a ceiling. What can you do to overcome empathy fatigue and stand out among all the other nonprofits clamoring for contributions? Here are a few suggestions from a communications perspective.


IKEA Shows Deft Timing in Deflecting Negative News

December 22nd, 2016 by

IKEA, the Sweden-based furniture giant, agreed to pay $50 million to settle a lawsuit over deaths that occurred when its dressers tipped over onto children. It’s a significant black eye for the brand going into the holidays; one wonders, then, if another bit of related news was carefully timed to divert the conversation to something a bit more lighthearted.