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4 Tips for Securing Year-Round Media Coverage for a PR Campaign

Pedigree teamed up with Weber Shandwick in an effort that spanned the United States and secured continued coverage for the brand across the media spectrum. | MORE »

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A World Without Twitter?

PR News’ millennial advisory board members were pretty emphatic when they told us Twitter is the social networking platform they use the most in their work lives. Nothing else comes close. These dozen or so PR pros at b2c and b2b companies, nonprofits and agencies rely mostly on Twitter to communicate brand messages on social […] | MORE »

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Instagram Lures Brands With New Desktop Site

This week, Instagram started to roll out a revamped version of its desktop site, indicating that its mobile-first personality may be changing. | MORE »

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3 Easy Ways to Boost Your Google Search Rankings

These days, it’s not enough to write killer copy in which the message hits readers where they live. PR pros need to master several disciplines designed to raise their brand profile in a Google search. | MORE »

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6 Ways to Integrate Social Data Intelligence Into Your PR Strategy

The mass of “social data” now available can be an incredible source of information, but now PR/Comms professionals need to learn how to pull insights from this ocean of information. | MORE »

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The Power of Communities in Building Your Brand

Communities can be a great benefit for your brand by freely engaging in activities that are essential to your organization’s success.  | MORE »

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A Day in the Life of PR: 13 Quick Videos

PR pros commonly say they love their jobs because no day is quite the same. A given day for a communications professional can include many different, exciting challenges—from handling media relations during a front-page crisis to implementing a new social media platform to coordinating the latest corporate sustainability initiative and everything in between. | MORE »

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One-Way ‘Conversations’ Plague Brands

If your brand is doing all the talking on social media, then you are missing the value that social can bring to your organization. | MORE »

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7 Crisis Tips for When the Roof Caves In

Every organization is vulnerable to a crisis at any time. Here are some practical steps to make sure you can navigate through the storm.  | MORE »

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3 SEO Tips to Win Attention for Your PR Content

Writing well is still the coin of the realm for communicators. But, in a digital age, PR pros who want to enhance their value must tailor their writing for SEO (search engine optimization). | MORE »

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