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Measuring PR Impact Requires a Philosophy of Building Relationships

It’s one thing to say that PR is important, and we all know that it is, but it’s a whole other thing to say just how important PR is. | MORE »

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Crisis-Proof Your Social Strategy With Policies, Protocols and Community Trust

For brands, a crisis management strategy needs to include preparation not only at a managerial and media relations level but also at a social level. | MORE »

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10 Must-Know Tips for Getting the Message Out on Twitter

Be sure you are getting the most out of Twitter by embracing these key tips. | MORE »

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PR Insider: Hey Pay-to-Play – Get Off My Lawn!

PR needs to turn up its creative cap, invest in some Kevlar vests, and evolve to overcome the hostile environment of dominant pay-to-play.  | MORE »

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Strengthening Ties With C-Suite Executives

By acting thoughtfully and strategically, you will demonstrate your business acumen, provide informed counsel and get the information you need to move forward with your work. | MORE »

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How To Enhance Your Copy Editing Skills

In a digital age editing copy no longer means making sure “just the facts” are presented in an inverted pyramid. Now, editors need to focus first on whether the writer is telling a good story—and if it can be summarized in a 140-character tweet. | MORE »

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Turning Big Data Into Smart Data

The numbers are staggering. According to the 2013 Teradata-Driven Marketing Survey, 71% of marketing professionals plan to pursue big data deployment in the next two years. | MORE »

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Finding a ‘Happy Medium’ in User-Generated Content

As more and more brands engage those followers who produce user-generated content via social channels, Paramount Pictures’ move is a bit of head scratcher. | MORE »

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Case Study: From Man Snack to the Mainstream, Via Media Relations

The keys to Jack Link’s success were developing and leveraging the “Feed Your Wild Side” brand position, and executing an annual media relations program to shift perceptions, build stronger consumer relationships, and drive sales. | MORE »

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Where Sharing Can Shape Strategy

Whatever the case, the gap continues to narrow between what “they,” the C-suite, know and what “we” (employees) don’t.  | MORE »

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