As PR interacts more with stakeholders directly, it is increasingly providing support and information and encouraging them to act. When a stakeholder’s experience is positive, chances are that he or she will be hooked and more committed to getting involved with the organization.
We’re sleeping with our smartphones. Scheduling Sundays in 15-minute increments and spending more time with work colleagues than with loved ones. Yet business leaders still float the idea of work-life balance
PR pros need to develop robust media strategies that embrace both earned and owned media, the latter of which is hiding in plain sight.
I make sure our PR outreach/content is always educational, sincere, and practical.
As a baseline, PR executives must understand the buyer persona: What kind of content does your prospect require at each stage of the buying cycle?