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CRISIS

How to Know if You’re PR Crisis Material

September 26th, 2017 by

Working on a PR crisis-management team, especially a successful one, can provide communicators with an indescribable high. Yet crisis work can be all-consuming, pressure-filled and harmful to one’s family and social life. Do you have what it takes to work in crisis management? Veteran PR pro Arthur Solomon offers a framework for PR pros thinking about entering the world of crisis.

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6 Ways Communicators Can Use Google Analytics’ Intelligence Feature

September 26th, 2017 by

Communications pros recently logging into Google Analytics (GA) may have noticed a new feature in the upper right-hand corner of the interface, simply called Intelligence. The feature allows users to ask a question in plain English to get analytics answers to a variety of queries. That’s no small feat given the amount of metrics and dimensions available in GA, a prolific sea of data which can sometimes intimidate communications pros as they set out to build reports.

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Brands Urged to Focus on Insights When Building Measurement Culture

September 26th, 2017 by

With Measurement Month drawing to a close, we asked AMEC CEO Barry Leggetter to assess the state of measurement and provide tips on what brands can do quickly to foster a measurement mindset.

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Ask Your Boss Anything: How Bloomberg Connects Its Global Staff

September 26th, 2017 by

How do you keep employees feeling like they’re part of the team when they’re spread out across nearly 200 offices in 73 countries? That was the internal communications issue in play for Bloomberg’s employee & communications team. Here’s how they solved it.

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NFL and Its Players Find Brand Message Unity in Response to Trump Remarks

September 25th, 2017 by

The NFL and the NFL Players Association had a challenging task in representing the diverse opinions of their stakeholders. Ultimately they both defended players’ right to express their views without fear of reprisal. Even players, owners and coaches who supported Trump repudiated his “divisive” comments over the weekend.

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A 12-Step Checklist to Optimize Your Content for a Google Search

September 25th, 2017 by

If you want to optimize a web page to be front and center on a Google search, there’s so much more to it than just using a couple of keywords in the title. From the time of day your page is posted, to making sure you always follow the 3/100 rule, there are a variety of methods for optimizing a page to make it dance with Google’s algorithm. Here’s a quick 12-step checklist to keep in mind whenever you’re posting a new piece of content to your site.

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Transparency Questions for Facebook After a Brutal Month

September 22nd, 2017 by

Reports that Facebook’s self-service ad-buying tool may have been used by Russian agents during the 2016 election—as well as allowed anti-Semitic groups to target like-minded individuals—has damaged the brand’s reputation and raised questions about federal regulation of social media ads. The revelations have also raised questions about transparency, integrity and crisis management. When should a company withhold information it knows will damage its brand, and for how long?

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How the Cystic Fibrosis Foundation Used Live Streaming to Redefine Its Live Events

September 22nd, 2017 by

How can you engage a community of thousands from across the world while making them a part of your live events? For Erin Flior, senior director of digital communications at the Cystic Fibrosis Foundation, live streaming has emerged as a key way to create community and encourage participation for those who can’t be onsite, allowing them to contribute their thoughts and questions in real time.

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Avoid ‘Brothel Metrics’ and Provide Insights Instead: So Sayeth PR News’ Measurement Hall of Famers

September 21st, 2017 by

Four of the people who’ve helped engineer the momentum toward research- and insights-based PR joined PR News on Thursday, Sept. 21, for a Twitter chat as part of AMEC’s annual Measurement Month. This was the fourth consecutive year PR News and AMEC have organized a Twitter chat featuring members of PR News’ Measurement Hall of Fame.

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Three Tips for Landing PR Work in the Russian Market

September 20th, 2017 by

PR is the same everywhere, right? Well, not quite. For example, Russian attitudes toward brands and corporate social responsibility are very different from what we’re used to here in the U.S. On the other hand, these conditions can create opportunities for communicators and marketers. Here are three things to know about the Russian PR market before you start seeking business there.