You know how athletes celebrate by jumping in the air and banging into each other? Or develop ritual dances and other showboat-y gestures? This is especially true in football. I noticed in the Seahawks-49ers game… Continued
Media Training
Richard Sherman and the Danger of Misinterpretation in Communications
January 26th, 2014 by Tony SilberYour Client Won a Grammy. Now What? (Lessons for PR Pros to the Stars and Everyone Else, Too)
January 24th, 2014 byThe real work starts for communications professionals before the event, planning acceptance speeches and organizing press conferences.
Bay Episode Underscores Need For Plan When Something Goes Wrong
January 17th, 2014 by PRNEWSMichael Bay’s meltdown at the Consumer Electronics Show underscores the challenges communicators face when producing PR programs and events, which are increasingly dependent on technology.
How To Make Your CEO More Video Savvy
January 17th, 2014 by Liz GuthridgeThanks to the new video series, “Dean’s Download,” Avery Dennison employees hear from their CEO first-hand, and in near real time, about everything from customer visits and trade shows to the company’s most important business initiatives.
8 Best Messages of Gratitude From This Year’s Oscar Nominees
January 16th, 2014 byThe true goal of all these humble reactions: to bask in the warm glow of positive sentiment. It’s the driving force of most actors and brand communications.
12 PR Tips for Working with Media
January 10th, 2014 by Richard BrownellCommunicators tend to forget the fundamentals of dealing with the media. Here are some key tips to remember.
Lessons From Chris Christie’s Career-Threatening Crisis
January 9th, 2014 by Caysey WeltonCall it “Bridgegate” or “Bridgeghazi” or whatever you want, but it seems as though New Jersey Gov. Chris Christie is fully immersed in a messy scandal.
Benefits of Reciprocal Mentoring Apply to Both Sides of the Table
December 23rd, 2013 by Glynn MurphBeing a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma.
Non-Verbal Communications: The Underutilized Skill
December 19th, 2013 by Tony SilberThere are certain people who even when they’re smiling warmly have a certain gravitas. They have a certain air that suggests intelligence, calculation, control, even as they engage the people around them. Bill Clinton has… Continued
Are You a ‘So What’ PR Writer?
December 19th, 2013 by Richard BrownellAs communicators, we like to think of ourselves as good writers, but many of us are just reinforcing bad habits. Learn how to write copy that stands out.