Media Training

Case Study: Media Coaching Turns Law Firm Lobbyist Into a Press Sensation, Just in Time for the Midterm Elections

May 9th, 2011 by

Known for her Republican contacts on Capitol Hill but not well-known among the Beltway press, Holland & Knight’s Kathryn Lehman underwent a media makeover to get ready for prime time.

Charting the Industry: Social Media: Time is Not on Your Side

May 9th, 2011 by

It’s a fact that as your social media programs develop, you’ll be spending more and more time on them. Here three PR pros give some time-saving tips for social media activities.

PR News Honors Winners of Legal PR Awards

March 7th, 2011 by

Spanning digital PR, media relations, community relations and more, here are seven of the best legal PR initiatives from last year, feted at this year’s CSR Awards/Legal PR Awards luncheon in Washington, D.C.

Harried Journos Need Your Story-Shaping Skills

January 24th, 2011 by

Honing your own storytelling skills and journalistic instincts can only strengthen your relationships with time-crunched, resource-challenged reporters.

How to Prepare Execs for Presentations, Speeches

November 22nd, 2010 by

Preparing for an executive’s speech can be just as nerve-racking for the communicator as it can be for the speaker.

The Social CEO: How ‘Out There’ Should Your Leader Be?

October 18th, 2010 by

With digital/social communications in the forefront, and with corporate and CEO reputations at an all-time low, why aren’t more leaders dipping their toes into cyberspace, at least in the shallow part?

Message Control: Changing the PR-Journalist Dynamic

July 12th, 2010 by

Gone are the days of formality. Now, the relationship between reporter and corporation requires frequency and transparency.

PR News Roundtable: In Media Relations, How Social Do You Go?

June 14th, 2010 by

As the media landscape continues to fracture, with traditional outlets shrinking and new digital-based platforms emerging, PR executives are challenged to adjust media strategies and resources to gain maximum media coverage.

Curing Leadership Lip Dislocation During a Crisis

May 17th, 2010 by

The problem of CEO lip dislocation has lately reared its ugly head; crisis guru Jim Lukaszewski reveals the symptoms and the cures for this serious malady.

The Value of One-on-One vs. Large-Scale Press Events

May 10th, 2010 by

Throughout its series of fashion media tours for Belk, Panorama PR hosted intimate one-on-one meetings between the department store’s fashion spokesperson, Arlene Goldstein, and select press.