There is no shortage of advice in communications regarding how to deal with the media, although, as we often see on the news, people tend to forget the fundamentals. Per our Facebook page, PR News readers shared some of the best advice they have received in dealing with the media.
- Desiree Wolfe: Speak in sound bites by including the question in your answer during an interview
- Jennifer Lynn Keller: Write down three things you want to say and practice!
- Sara Rude: There’s no such thing as “off the record”
- Anthony Willett: Be clear. Be memorable. Be done.
- David Pham: Read twice, post once.
- Anne E. Schwartz Three people can keep a secret if two are dead.
- Kiley Norvell Treat your media contacts like your best clients.
- Siobhan O'Brien Olson Be honest.
- Danielle Lum Don't ever make something up just for the sake of filling dead air.
- Mary E. Russo Rau Skip the BS.
- Dan Muthomi Take a deep breathe before speaking.
- Bnnt Gvrs Do good deeds and tell others.
For more information, check out PR News' Media Training Guidebook, vol. 5.
Follow Richard Brownell: @RickBrownell
I work for the media and this list is lacking a lot. And yes, there is such thing as “off the record” if you develop relationship with those in the media. Here’s a tip: When there is negative attention to your company/client don’t ignore us… because when there is positive PR to be done, we’ll be more inclined to ignore you.