The speed, immediacy and reach of social media has forever changed business communications—particularly in a crisis. Social media provides the tools to turn a crisis around and turn detractors into fans. But there are tenets …
The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings …
In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.
A veteran spokesperson offers three tips on how to improve the media training experience and the quality of your interview outcomes.
Just as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers.
A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed.