Media Training


avatar

Facebook’s Message to Investors: Look to the Stars

Facebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don’t get too caught up in how big it opens … | MORE »

Tags: | Comments Off

avatar

As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices

The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings … | MORE »

Tags: | Comments Off

avatar

PR Lessons to Be Learned From the Costa Concordia Tragedy

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices. | MORE »

1 Comment

avatar

How to Media Train­—From a Spokesperson’s POV

A veteran spokesperson offers three tips on how to improve the media training experience and the quality of your interview outcomes. | MORE »

Comments Off

avatar

Need a Powerful Army of Advocates? Think ‘Inside’ the Box

Just as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers. | MORE »

Comments Off

avatar

Image Patrol: Penn State vs. Herman Cain: Start Rewriting Your Crisis Plan

A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed. | MORE »

Comments Off

avatar

When the Unthinkable Happens: Nine Steps to Dealing With Workplace Violence

What can PR professionals do when violence strikes at work? Empathy and transparency both come to mind. | MORE »

Comments Off

avatar

Executive Branding Critical as Visibility Becomes a Clear Objective

In an age of public skepticism and a general mistrust in business, it’s no longer acceptable for executives to hide behind the C-suite door. | MORE »

Comments Off

avatar

Create Compelling Messages by Helping Your Experts Find Their Voices

Here’s a three-step process to translating messages to your spokesperson’s’ preferred style of communicating—which results in more powerful media interviews. | MORE »

Comments Off

avatar

20 Commandments: The Do’s and Don’ts of Giving Executive Interviews

From modifying sentence structure to posture positioning, have your executives ace their media interviews by following these 20 commandments. | MORE »

Comments Off