The speed, immediacy and reach of social media has forever changed business communications—particularly in a crisis. Social media provides the tools to turn a crisis around and turn detractors into fans. But there are tenets …
The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings …
In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.
A veteran spokesperson offers three tips on how to improve the media training experience and the quality of your interview outcomes.
Just as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers.
A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed.
What can PR professionals do when violence strikes at work? Empathy and transparency both come to mind.
In an age of public skepticism and a general mistrust in business, it’s no longer acceptable for executives to hide behind the C-suite door.