Bracing for ‘Mobilegeddon’ and Ben Affleck’s mea culpa.
Media Training
Crystal Light Taps Variety at Red Carpet
April 27th, 2015 by PRNEWSTo deliver a successful brand-enhancing PR program for Crystal Light it was critical for HC to identify a high-level sponsorship that would provide access to influential stars and entertainment-event opportunities.
5 PR Tips for Taking on a Client Post-Crisis
April 14th, 2015 by Matthew SchwartzPorter Novelli, brought in to contain the damage in Indiana after the Religious Freedom Restoration Act controversy, has its work cut out.
5 Tips for Communicating Complex Subjects
April 7th, 2015 by Matthew SchwartzFor communicators, particularly on the B2B side, it’s a constant challenge to make sure that when they or their boss is presenting new information and/or ideas to the public the message is clear and unequivocal.
PR Insider: Making Contacts in the TV Newsroom
March 30th, 2015 by Andrew Blum, AJB CommunicationsPitching TV producers and reporters requires following a special set of rules, and if you follow them correctly, you will have TV newsroom contacts for a long time to come.
Teaching Execs How to Channel Hop
March 30th, 2015 by Andy GilmanWhen is TV media training not TV media training? When it’s customized for specific settings, hosts and issues.
‘I Think I Can’t, I Think I Can’t’: A New Train of Thought
March 2nd, 2015 by Diane SchwartzThe story about the little engine that could is a familiar and heart-warming one, a tale of a determined underdog fulfilling a difficult task against all odds. “I think I can, I think I can”… Continued
New Tactics for Coaching Top Execs
February 9th, 2015 by Andy GilmanIn our nervous-twitch workplace environment, PR execs who provide media training often face an executive or a team that has received coaching previously. They know—or think they know—the basics and don’t want to waste time on Training 101. How should communicators react? Here are three things an expert media trainer needs to be able to do.
Rand Paul Shushes CNBC Anchor, Provides Example of How Not to Communicate
February 4th, 2015 byDuring an interview with CNBC’s Kelly Evans, Kentucky Senator Rand Paul shushed Evans and told her to “calm down” while he answered a question. Use this interview as Exhibit A when prepping top executives on what not to do when talking with the media.
It’s Not Over ‘Til It’s Over, and 4 Other Takeaways From Super Bowl XLIX
February 2nd, 2015 by Diane SchwartzThis year’s Super Bowl lived up to its hype, and it was one of the first times in recent memory that I found the game to be more exciting than the commercials. This year’s array… Continued