Media Relations

Spectacular Flameouts: In PR, Failure Is Not an Option, It’s a Given

October 10th, 2011 by

PR News often chronicles PR successes, but often just as much can be learned through failures. Veteran PR pros weigh in on their biggest gaffes and discuss lessons learned from them.

When Pitching Deal Bloggers, Don’t Be Frugal With Information

October 10th, 2011 by

Leah Ingram, founder of the Suddenly Frugal Blog, provides do’s and don’ts for pitching to deal bloggers and discusses which brand deals are blog-able.

Dealing With Rumors: The Best Defense Is a Smart Offense

October 3rd, 2011 by

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors.

Cadence & Cues: Characteristics of Communication Styles

October 3rd, 2011 by

Joanne Y. Cleaver, president of Wilson-Taylor Associates, provides a checklist to understanding a spokesperson’s style of speech to uncover their speaking strengths and weaknesses.

Cadence & Cues: Characteristics of Communication Styles

October 3rd, 2011 by

Joanne Y. Cleaver, president of Wilson-Taylor Associates, provides a checklist to understanding a spokesperson’s style of speech to uncover their speaking strengths and weaknesses.

Create Compelling Messages by Helping Your Experts Find Their Voices

October 3rd, 2011 by

Here’s a three-step process to translating messages to your spokesperson’s’ preferred style of communicating—which results in more powerful media interviews.

Create Compelling Messages by Helping Your Experts Find Their Voices

October 3rd, 2011 by

Here’s a three-step process to translating messages to your spokesperson’s’ preferred style of communicating—which results in more powerful media interviews.

Dealing With Rumors: The Best Defense Is a Smart Offense

October 3rd, 2011 by

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors.

Navistar Wins Platinum PR Award for ‘A Boss Saves Jobs, Helps the Community’ Campaign

September 29th, 2011 by

Navistar’s communications team took one of its employee’s ideas to pay workers to conduct community volunteer work and promoted the concept photo and video coverage for local and national media.

From Show Previews to Exclusive Functions: How to Reach Trade Show Media

September 29th, 2011 by

TradeShow Teacher Linda Musgrove provides tips on how to capture the media’s attention and make the biggest splash at trade shows.