Media Relations

2011 Platinum PR Awards: Anniversary Campaign

September 14th, 2011 by

Winner: Pierson Grant Public Relations: 25th Anniversary of the Blizzard – A Blizzard of Publicity To celebrate the 25th anniversary of the Dairy Queen Blizzard, the “Blizzardmobile” set out on a four-stop tour across the… Continued

PR News Announces Winners of 2011 Platinum PR Awards

September 14th, 2011 by

At a sold-out luncheon event in NYC, collaboration, listening skills, storytelling and passion were cited by winners of the 2011 Platinum PR Awards as key ingredients in successful PR campaigns.

Tip Sheet: Handling the Changing Space of Mom Blogging

September 12th, 2011 by

Child’s Play Communications president Stephanie Azzarone discusses what it means for moms to serve as brand ambassadors in the maturing space of blogs and social media.

Tip Sheet: Handling the Changing Space of Mom Blogging

September 12th, 2011 by

Child’s Play Communications president Stephanie Azzarone discusses what it means for moms to serve as brand ambassadors in the maturing space of blogs and social media.

How to Create Visually Striking Infographics

September 12th, 2011 by

Infographics, which use rich data to form a captivating piece of visual communication, haven taken the PR world by storm lately. Two infographics experts provide steps for visually engaging readers through compelling data and graphics.

How to Create Visually Striking Infographics

September 12th, 2011 by

Infographics, which use rich data to form a captivating piece of visual communication, haven taken the PR world by storm lately. Two infographics experts provide steps for visually engaging readers through compelling data and graphics.

For Organizations, Social Media Rules Should No Longer Be Unwritten

September 2nd, 2011 by

The Washington Post’s update to its social media policy and guidelines serves as a reminder for both journalists and PR pros alike that social media rules should no longer go unwritten.

7 Steps to Taking Your Media Measurement to the Global Stage

August 29th, 2011 by

Don’t be overwhelmed by keeping tabs on your media coverage on a worldwide basis—follow these steps instead.

7 Steps to Taking Your Media Measurement to the Global Stage

August 29th, 2011 by

Don’t be overwhelmed by keeping tabs on your media coverage on a worldwide basis—follow these steps instead.

Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media

August 29th, 2011 by

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.