“Duty,” the new memoir by former Secretary of Defense Robert M. Gates, was officially released on Tuesday. To plug the book Gates has been making the rounds on the TV talk shows, and then some. His book is a reminder of what communicators need to know about how to conduct an effective media tour.
Media Relations
Words and Phrases to be Banned, 2014 Edition
January 13th, 2014 by Tony SilberEnglish has 1.1 million words, more words than any other language, according to the Global Language Monitor and other sources. That’s double the next most prolific language. And English adds about 15 words per day,… Continued
5 Ways to Make a Successful Leap to Brand Storytelling
January 13th, 2014 by Steve GoldsteinChris Hammond of Wells Fargo, and a speaker at PR News’ Feb. 4 Writing Boot Camp in San Francisco, offers five tips to help you make the leap to brand storytelling.
PR Insider: What the UN and NGOs Can Learn from PR Pros
January 13th, 2014 by Mina JasarevicHere’s how UN and NGO officers can aid their cause through storytelling, social media and prioritizing public relations.
Playing Nice in a Multifaceted Media Environment
January 13th, 2014 by Adryanna SutherlandHow do multiple agencies play nice in this increasingly collaborative environment? Here are a few suggestions:
Be a More Effective PR Pro Through a Knowledge of Ethics Storytelling
January 13th, 2014 by Emmanuel TchividjianStories play an important role in our daily lives. Many of the books we read, whether fiction or nonfiction, are stories about people, places and events. The same is true of the movies we watch or the plays/shows we attend.
12 PR Tips for Working with Media
January 10th, 2014 by Richard BrownellCommunicators tend to forget the fundamentals of dealing with the media. Here are some key tips to remember.
Yahoo’s Marissa Mayer Answers to ‘Me, Me, Me’
January 8th, 2014 by Diane SchwartzA packed theater at CES welcomed the hour-long advertisement for Yahoo that CEO Marissa Mayer brought to the stage because, well, it was interesting and entertaining. It was about the most important people: us.
How to Optimize Press Releases for Shareability
January 6th, 2014 by Caysey WeltonPR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases.
Cheerios Listens to Popular Opinion, Removes GMOs
January 3rd, 2014 by Caysey WeltonGeneral Mills’ Cheerios sent a strong message this week by removing GMOs from the generations-old cereal.