Media Relations


avatar

Social Media to Have More Strategic Focus in 2011

We asked PR News Advisory Board members about the trends and challenges within the PR discipline in 2010, and what the New Year will bring. Not too surprisingly, social media was a big topic of conversation, as was the acceptance of communications strategies in the C-suite. | MORE »

Comments Off

avatar

Virtual Crisis Competition Fosters Students’ Planning Under Pressure

Effectively managing a crisis situation can be the ultimate challenge even for the most experienced public relations professional. So what happens when public relations students, with no practical experience in crisis communications, are forced to deal with a major crisis? | MORE »

Comments Off

avatar

Local TV News Grabs Viewers

Local television news is more effective in engaging viewers’ attention with advertising than other TV program genres and competitive media, says a Hearst Television study. | MORE »

Comments Off

avatar

Seven Critical Questions to Ask Yourself in a Crisis

Have all your crisis ducks in a row? Here’s a checklist of questions from John R. Brooks of the Communication Services of the Evangelical Lutheran Church that may save you some trouble. | MORE »

Comments Off

avatar

Letter-Writing Success Not Just About Pen and Paper

At the heart of the New York Public Library Don’t Close the Book on Libraries campaign was a letter-writing effort to urge City Hall and lawmakers to restore funding for the Library. George Milhaltses, NYPL … | MORE »

Comments Off

avatar

Plan Your Leadership Strategy for Your Next Crisis Today

While dealing with a communications crisis may unpleasant, advance planning, skillful execution and honest evaluation could provide the ultimate PR learning experience. | MORE »

Comments Off

avatar

Six Tips for Pitching Trade Editors

Guess what happens when you pitch a b2b editor without first doing homework on who that editor’s audience might be? Silly question? You’d be surprised how often it happens. | MORE »

Comments Off

avatar

Rules of the Road for Modern PR Practitioners Covered at PR News’ How-To Conference

While social media and influencer engagement tactics were woven throughout the day at PR News’ How-To Conference, timeless and essential topics like media relations got their due as well. | MORE »

Comments Off

avatar

Case Study: Organizations Unite to Deliver Mobile Health Service Targeted at Moms and Moms-to-Be

Organizations, technology and PR combine to launch text4baby, a mobile health communications initiative. | MORE »

Comments Off

avatar

How to Prepare Execs for Presentations, Speeches

Preparing for an executive’s speech can be just as nerve-racking for the communicator as it can be for the speaker. | MORE »

Comments Off