Media Relations

Cure ‘Invisible PR Team Syndrome’ and Give Your Organization a Human Face

June 12th, 2012 by

Many organizations still insist on hiding the identities of their own PR pros and experts on their sites and in their announcements.

Tip Sheet: Many ‘Thought Leaders,’ Few Authentic Opinions

May 28th, 2012 by

Anyone can be a thought leader these days, it seems. These best practices will help set you apart from the pack and develop true influence.

Tip Sheet: Many ‘Thought Leaders,’ Few Authentic Opinions

May 28th, 2012 by

Anyone can be a thought leader these days, it seems. These best practices will help set you apart from the pack and develop true influence.

Pizza Chain’s Controversial Campaign Brings the Heat

May 24th, 2012 by

Pizza Patron’s offering of a free pie to anyone who orders in Spanish has irked some people inside and outside the Hispanic community.

Pizza Chain’s Controversial Campaign Brings the Heat

May 24th, 2012 by

Pizza Patron’s offering of a free pie to anyone who orders in Spanish has irked some people inside and outside the Hispanic community.

Charting the Industry: Yahoo CEOs Fail Miserably With Media

May 21st, 2012 by

Corporate communicators are always looking for media coverage for its CEOs, but in the case of former Yahoo leaders Bartz and Thompson, negative coverage can be deadly in a crisis.

Charting the Industry: Yahoo CEOs Fail Miserably With Media

May 21st, 2012 by

Corporate communicators are always looking for media coverage for its CEOs, but in the case of former Yahoo leaders Bartz and Thompson, negative coverage can be deadly in a crisis.

Time Magazine’s Perfect Publicity Ploy

May 11th, 2012 by

A Time magazine cover photo of a woman breast-feeding her nearly four-year-old son quickly became an Internet sensation, and boosted Time’s subscriptions.

Time Magazine’s Perfect Publicity Ploy

May 11th, 2012 by

A Time magazine cover photo of a woman breast-feeding her nearly four-year-old son quickly became an Internet sensation, and boosted Time’s subscriptions.

Bad Client Barometer: 4 Red Flags to Protect Your Agency

May 11th, 2012 by

PR agency veteran Ned Barnett says that when an agency has inherent philosophical differences between a potential client, it shouldn’t take them on.