Infographic: Why Are People So Bad at Media Pitching?

PR professionals have a tremendous opportunity to act as a resource for the media, providing story ideas, interviews, visuals and anything else a reporter might need to develop a great story. Getting a mainstream media outlet to pay attention to your business comes down to your pitch, which increasingly—if not always—occurs via email. Ninety percent of the time it’s not your qualifications, your knowledge or your ability that will land your organization or client a great media placement. It’s your approach.

NowSourcing tackled some tried and true tips for pitching, notably how not to pitch the media, and got some insider perspectives from professionals on what they want to hear and the best ways to fail at pitching. Check out what they found in the infographic below:

media pitching infographic


Follow Brian Greene on Twitter: @bw_greene

  • Michael I


    Excellent information that really is pertinent in the world of press & news.

    There were so many valuable points, I do not know which one to begin with like finding the right contact and being humble. It the press release industry we are constantly coming across a multitude of news that in my opinion should have much more care and respect taken before it is distributed. Particularly when it comes to the messaging of their release.

    The info-graphics you used were fantastic and easy to follow and read.

    Thank you Brian.

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