PR professionals have a tremendous opportunity to act as a resource for the media, providing story ideas, interviews, visuals and anything else a reporter might need to develop a great story. Getting a mainstream media outlet to pay attention to your business comes down to your pitch, which increasingly—if not always—occurs via email. Ninety percent of the time it’s not your qualifications, your knowledge or your ability that will land your organization or client a great media placement. It’s your approach.
NowSourcing tackled some tried and true tips for pitching, notably how not to pitch the media, and got some insider perspectives from professionals on what they want to hear and the best ways to fail at pitching. Check out what they found in the infographic below:
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