Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […]
Media Relations
9 Issues for a Nationally Televised PR Debate
October 15th, 2015 by Diane SchwartzEnvision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for… Continued
The hardest part about working in PR is…
October 9th, 2015 by Richard BrownellWe asked our social media followers just what the hardest thing about PR is for them. And we got back some good answers. Perhaps you can recognize your own pain points on this list.
The Power of Personalization in Media Pitching
October 8th, 2015 by Lauren WinerPersonalized email pitches are a great way to start and cultivate relationships with the media, so use these guidelines to make your pitches stand out from the rest.
How Do Journalists Truly Feel About PR’s Spray & Pray Approach? You May Not Like the Answer
October 5th, 2015 by PRNEWSWe asked journalists and PR pros about ways to build better relationships with each other.
PR Pros’ 11 Commandments for Working With Reporters
September 30th, 2015 by Steve GoldsteinAs a PR pro, are you doing everything you can to make your dealings with reporters positive and get them to trust and, yes, need you?
How to Get Executives to Submit to Media Training…and Maybe Enjoy it
September 29th, 2015 by Seth ArensteinWe asked a media trainer how she gets senior executives to submit to media training and about other aspects of preparing to face the media.
Twitter: Friend or Foe When Pitching Media?
September 29th, 2015 by Jane VadenWhen it comes to using Twitter for building relationships with journalists, there has been much debate as to how and when to use it.
How to Build the New, Trusted VW: 4 PR Views
September 28th, 2015 by PRNEWSWe ask 4 PR pros to discuss Volkswagen’s future.
5 Mantras to Adopt for Proactive Media Relations
September 28th, 2015 by Myra Oppel, REGIONAL COMMUNICATIONS VP, PEPCO HOLDINGS INC.5 tips for proactive media relations.