Media Relations


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8 Tips on How to Master Media Relations

A panel of senior PR pros and journalists provided eight tactics for boosting media relations efforts.  | MORE »

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The Biggest PR Trends from 2013 SXSW

Melissa Todisco, VP at Hunter PR, provided PR News with some boots-on-the-ground coverage from this year’s gathering in Austin.  | MORE »

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Propaganda and Basketball Diplomacy

I always thought the most dangerous athletes were National Football League players who delivered concussion-causing blows to the head. They have now been replaced by the former National Basketball Association star Dennis Rodman.Rodman, one of … | MORE »

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9 Ways That PR Pros Can Capitalize on Infographics

Karl Gude, editor-in-residence, Michigan State University School of Journalism, provided 9 ways for public relations pros to capitalize on visual opportunities.  | MORE »

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5 Tips from the PR News Digital PR Summit

Communicators packed the Westin Hotel in San Francisco to hear nine sessions covering critical digital/social PR issues. | MORE »

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5 Ways Working in PR is Like Being on ‘Top Chef’

Teaser: Henson Consulting’s Katie Cosgrove provides five ways how PR is like the fiery furnaces featured on the “Top Chef.” | MORE »

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Nestlé Opts for Scant Communication Strategy During Horse Meat Scandal

Nestlé’s it pasta meals from store shelves in Europe after after the discoveries of horse meat in British foods, but that message isn’t being communicated as well as it should be.  | MORE »

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Twitter: A Powerful Tool for Anticipating Needs of the Media

Former journalist David Sommers explains that PR pros must add value to reporters via social media. | MORE »

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4 Tips for Preparing Senior Executives for a Major Speech

President Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation. | MORE »

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2013 CSR Awards: Media Relations

Winner: Havas PR – When Breast Cancer Is Just the Beginning of the Story  Although a breast cancer diagnosis can seem like the end of a story at first, Havas PR discovered that when people … | MORE »

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