Here’s something journalists don’t see often: a prompt and full press release from a brand that’s lost a court case.
Who’s the real competition for PR pros, brands in their space or Kanye and Taylor, who’ve become brands themselves?
But what does this kaleidoscopic reality mean for PR practitioners? It means that building relationships matters more than ever.
With so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely.
Sharron Silvers, Senior Director, Burson-Marsteller Between overseeing multiple client teams, managing new business opportunities and mothering three children, Sharron Silvers embodies who the Top Women in PR should strive to be. As the go-to media… Continued
In the age of social media and digital communications, influencer outreach and partnerships are an essential tool for breaking through the clutter.