Media Relations

The Week in PR

February 29th, 2016 by

Here’s something journalists don’t see often: a prompt and full press release from a brand that’s lost a court case.

Marathon-1024x681

6 Ways to Sustain a Multi-Year PR Campaign

February 24th, 2016 by

Go the distance by employing these best practices to keep your efforts fresh.

Taylor-Swift-Kanye-West-MTV-VMAs-Vanguard-Award-Pictures

Celebrities & a Symbiotic Media: How to Deal With Your True Competitors for Attention

February 22nd, 2016 by

Who’s the real competition for PR pros, brands in their space or Kanye and Taylor, who’ve become brands themselves?

6 Tips for Building and Maintaining Relationships With (Fewer) Reporters

February 15th, 2016 by

But what does this kaleidoscopic reality mean for PR practitioners? It means that building relationships matters more than ever.

Super Bowl 50’s PR Winners and Losers

February 8th, 2016 by

The Super Bowl has become a media spectacle with few rivals, and the battle for the public’s attention is just as fierce a contest as for the Lombardi Trophy.

7 PR Lessons From the Largest Healthcare Data Breach in History

February 1st, 2016 by

With so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely.

Top Women in PR: Sharron Silvers

January 26th, 2016 by

Sharron Silvers, Senior Director, Burson-Marsteller Between overseeing multiple client teams, managing new business opportunities and mothering three children, Sharron Silvers embodies who the Top Women in PR should strive to be. As the go-to media… Continued

308955CC00000578-3414325-A_snow_covered_bicycle_is_stuck_in_a_snow_bank_on_the_the_Lower_-a-40_1453700440196

PR Lessons from Winter Storm Jonas

January 25th, 2016 by

In a weather disaster, as with any crisis, over-communicate your message in a timely manner; do it clearly, concisely and on platforms where your customers are likely to be.

media-trends_slider

6 Media Trends for PR Pros in 2016

January 25th, 2016 by

Keeping up with media trends can sometimes feel like a full-time job. Here are a few key trends to look for as PR pros plan their 2016 campaigns.

How Influencer Outreach Brought a Well-Known Brand to New Heights

January 22nd, 2016 by

In the age of social media and digital communications, influencer outreach and partnerships are an essential tool for breaking through the clutter.