Media Relations

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6 Media Trends for PR Pros in 2016

January 25th, 2016 by

Keeping up with media trends can sometimes feel like a full-time job. Here are a few key trends to look for as PR pros plan their 2016 campaigns.

How Influencer Outreach Brought a Well-Known Brand to New Heights

January 22nd, 2016 by

In the age of social media and digital communications, influencer outreach and partnerships are an essential tool for breaking through the clutter.

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4 Press Release Writing Tips for PR Pros

January 12th, 2016 by

The press release is a key item in the communicator’s toolkit, but it is only effective if it tells your brand’s story in a way that grabs media attention.

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5 PR Lessons From the Golden Globes

January 11th, 2016 by

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.

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Chipotle Changes PR Recipe as News Worsens for Burrito Slinger

January 7th, 2016 by

Chipotle and Edelman end their relationship as the burrito maker is in legal trouble and December sales plummet 30%.

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10 Rules for Writing Great Social Media Content

January 6th, 2016 by

Writing for social media is unlike writing for any other content channel. Here are some tips on how you can sharpen your skills.

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4 Small New Year’s Resolutions for Success in 2016

December 31st, 2015 by

Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.

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How an Agency and Its Client Used Bloggers to Inspire Good Deeds

December 30th, 2015 by

This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.

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The Miracle of Interactive Multimedia

December 29th, 2015 by

The use of multimedia is standard practice in news content. It is the ability to make multimedia interactive and invite people to be a part of the process of discovery.

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5 PR Trends to Look for in 2016, So Sayeth the Queen

December 22nd, 2015 by

Katie Paine, Ronn Torossian and others look at PR trends for 2016.