Media Relations


Media Relations Advice for the Age of Clickbait

January 11th, 2018 by

With continuous pressure on journalists to produce clickbait, PR pros may feel that providing sensational content is the only way to get a reporter’s attention. That’s not entirely true, says Nisha Morris, executive director, communication, for Providence St. Joseph Health, but there are some essentials to keep in mind.

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Timing’s Everything for Time’s Up and Hoda Kotb Announcements

January 2nd, 2018 by

For both NBC and Time’s Up, using the beginning of the year to announce a fresh start was a deft move. For Time’s Up, the announcement served to capitalize on, and breathe new life into, the momentum built by #MeToo in the closing months of 2017. And for NBC, which saw a ratings surge in December, the announcement was a silver lining emanating from the darkness of Matt Lauer’s ouster, one way to turn a new leaf in the new year.

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8 PR Pros Share Their Resolutions for 2018

December 15th, 2017 by

To get a broad sense of some common New Year’s hopes and dreams, we asked eight communicators—all of whom will be speaking at PR News’ DigiComm Summi in Huntington Beach, Calif.—to share their PR resolutions for the coming year. Their answers ranged from better time management and recruiting talent to building relationships and creating more personalized content.


Six PR Lessons Pulled From 2017 Headlines

December 14th, 2017 by

The veteran PR pro Arthur Solomon begins his annual review of lessons for communicators pulled from the year’s headlines and news reports. In this initial installment, the lessons involve crisis communications, media relations and internal communications. There’s also advice about the best way to handle a difficult boss.


The Challenge of Earning Media in 2017 and 3 Tips to Overcome It

December 13th, 2017 by

In 2017 PR pros realized that the plethora of breaking political news has put the earned back into earned media. What’s a PR pro to do? The answer is to learn how you can conquer some of the new forces in earned media. Our author provides a series of tips and tactics rooted in the basics that will get your brand back in the media spotlight.


10 Pain Points PR Pros Will Face in 2018—and Some Solutions

December 13th, 2017 by

During a morning session of last week’s PR News Media Relations Conference at the National Press Club in Washington, DC, attendees were asked to discuss professional pain points. In a late-afternoon session, the attendees, working in groups, spent a few minutes thinking about solutions to the issues discussed during the morning session. Here’s a summary of the issues and the ideas proposed for solutions.


Clark Kent or Superman? More Journalists Being Asked to Provide Social Content and Visuals

December 12th, 2017 by

We’ve been told there are fewer journalists who are being asked to do more. In addition to reporting the news, journalists now are asked to provide content to social media platforms such as Facebook. They’re also being asked to take pictures and provide video. A new survey looks at how much more journalists are being to do. Its findings suggest savvy PR pros should think visually.


How Organizes Branded Content Site as a Newsroom

November 30th, 2017 by

There are various reasons for companies to create branded content. Whatever the reason, the PR axiom, “think like a journalist,” can apply to organizing a content creation effort. Here’s how one former journalist took her media training and applied it to build a successful branded content shop that augments the job-searching site


8 Tips for Communications Success in 2018

November 24th, 2017 by

As all communications professionals know, technology, consumer behavior and content consumption are constantly evolving. So, as the year winds down, we reached out to eight friends of PR News to hear their thoughts on the skills and trends that will define communications success in 2018, from media relations to digital marketing to social engagement.


3 PR Lessons From the ‘Summer of Hell’ at Penn Station

November 16th, 2017 by

The infrastructure renewal plan for New York’s Penn Station could’ve been a PR nightmare for Amtrak, which owns the station. But after the work was completed and service resumed as usual in early September, commuters seemed to come through the other side unscathed. Amtrak’s communications team can claim some of the credit for that success.