Media Relations


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Email Tips: Use Humor, Good Judgment

As you prepare to distribute yet another email marketing campaign, you might ask: Does humor belong in this message? Roughly 60 percent of consumers said humor is perfectly or slightly acceptable in an email message, according to a recent survey of 1,200 consumers conducted by Fractl and BuzzStream. | MORE »

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How to Use Big Data Effectively

The golden age of data journalism is creating huge opportunities for PR teams that can convince senior managers and their clients to share salient stats that help quantify a trend and set the brand apart. But how? | MORE »

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How B2B Companies Are Converting Data Into Content

B2B companies often get a bad rap for not taking full advantage of their data to create compelling content. But while they may not be as far as along as their consumer counterparts in how … | MORE »

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How St. Baldrick’s Agency Secured ‘TODAY’ Coverage on a Tiny Budget

St. Baldrick’s PR agency, FleishmanHillard, successfully secured an innovative live segment on NBC’s “TODAY” show, earning millions of impressions and raising significant funds for childhood cancer research. | MORE »

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4 Media Engagement Tactics That Work for the UN Foundation’s PR Team

The UN Foundation’s partnership program for media engagement offers tips that can serve as a model for nonprofit groups looking to share their story with a wider audience.  | MORE »

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How to Manage Communications for a Merger

For most PR pros preventing leaks is just part of managing an M&A process. Communicators also are responsible for convincing stakeholders that the merger will bring added value to the company and, if the deal is rejected (read: Comcast-Time Warner Cable), where the companies goes from there. | MORE »

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Key Ingredients in PR for New Restaurants

Have you ever tried publicizing a new restaurant in a food-crazy city? In late 2014, Good Stuff Eatery approached Chicago-based PR agency Henson Consulting (HC) to tout the opening of its newest location in Chicago and maximize media opportunities for celebrity chef Spike Mendelsohn and his family. | MORE »

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Philly Mayor Leads the Message After Amtrak Derailment

Communicating crucial details with the public is a primary concern when a tragedy strikes. Philadelphia Mayor Michael Nutter has proven a largely effective crisis communicator. | MORE »

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Did Silos, Groupthink Ignite Bud Light Debacle?

Bud Light apparently was trying to be anything but boring with a new marketing message on some of its beer bottles—and got burned in the process. | MORE »

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Sharp Contrasts in Response to Crises

There’s a British proverb that says, “Youth looks forward but age looks back.” That pretty much sums up the way Blue Bell Ice Cream and Twitter handled their respective crises last month. | MORE »

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