By thinking of the press as a partner, rather than as a resource, you enhance the chances of landing a prime-time interview, cover article or lead story for a client or for your organization.
Apple’s live events continue to be powerful communications vehicles, even without Steve Jobs’ charisma and celebrity.
We asked PR thought leaders how they would counsel Subway during the next 3-5 months.
Competing with the ratings-first and click-bait mentality of on-air and online news outlets can be a lesson in futility for PR pros tasked with telling their organizations’ stories.
Despite Purple Purse’s previous success in educating victims of financial abuse, the campaign needed to be bigger to make it easier for victims to get the resources they need.
Content marketing is important. You may want to slam your head against your desk when someone uses it in a sentence these days, but PR and marketing pros are using it for a reason.