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Kaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared.
It’s hard to compete with a huge news story when you’re trying to pitch your brand’s message to the media. Here are some tips to deal with the unexpected.
Stop writing boring material. Instead, embark on a grand adventure and take the reader along with you.
Amazon earned some positive press by admitting to a flaw, tackling it head on, and ultimately siding with consumers in a very public way.
Personalized email pitches are a great way to start and cultivate relationships with the media, so use these guidelines to make your pitches stand out from the rest.