In the race to capitalize on the increasing commercialization of the holidays, Black Friday and Gray Thursday have sent more Americans to work on Thanksgiving in both early morning and late night store openings.
Even in today’s digital age and with social media on everyone’s minds, there are still tried and true uses for print media.
Getting a mainstream media outlet to pay attention to your business comes down to your pitch, which increasingly—if not always—occurs via email. Ninety percent of the time it’s not your qualifications, your knowledge or your ability that will land your organization or client a great media placement. It’s your approach.
PR pros, take note: For most any corporate executive, going after his or her media critics is usually a no-win proposition.
Communicators have been turning to Twitter more frequently to pitch reporters. Here are some tips to break through the clutter.
If you want news professionals to publish or comment on your news release, it has to be news, and has to provide benefits to the media outlet’s audience.
As scientists cheer and the media celebrate, brand managers may consider the best way to get in on the action of the Philae landing. Buyer beware.
Working journalists typically say they delete 20 email pitches at a time with nary a glance at the subject lines. To help you move the odds a bit more in your favor, Tracy Schario, communications officer for The Pew Charitable Trusts, and a presenter at PR News’ Dec. 11 Media Relations Conference in Washington, D.C., offers some advice to help you connect with the journalists who matter in your market.