Media Relations


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Authenticity Key to Survival on Social Channels, Say Digital Leaders at PR News’ Big 3 Conference

More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations. | MORE »

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Learning from Bieber: Promote Your Brand In Only the Right Channels

Justin Bieber’s visit to the Anne Frank House in Amsterdam serves as a cautionary tale: choose wisely which vehicles you choose to promote yourself or your brand.  | MORE »

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5 Tips to Follow when Writing Press Releases

Taking a walk in the shoes of journalists is a good start. And, oh, yes, putting your contact information in a prominent place also helps. | MORE »

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4 Ways to Rehabilitate a Sullied Image

What should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine? | MORE »

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5 Ways to Turn Off Journalists When Pitching Your Story

To make life a little easier, here are some things not to do when pitching journalists. | MORE »

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Rutgers Fires Coach Amidst PR Controversy

As March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday … | MORE »

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CaseStudy: Tech Brand ‘Graphically’ Illustrates Power of Research And Visuals to Communicate Thought Leadership

To communicate thought leadership in the tech space, Lewis PR used compelling infographics to illuminate Unisys’ research.  | MORE »

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Infographic: Most Overused Words in Press Releases

Using a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR. | MORE »

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Media Relations on Twitter: a Risk Worth Taking

Douglas Brundage, chief digital strategist at the Gansevoort Hotel Group, explains how PR pros can use Twitter to connect with the media. | MORE »

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10 Ways to Become a Better PR Writer

Here are ten ways to train your eyes and ears to “think like a journalist” within your organization or client.  | MORE »

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