Media Relations


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No Apologies in PR Council Rebranding

At yesterday’s Communications Week “PRx” event in New York, Barri Rafferty, CEO of Ketchum North America, said that women need to stop saying “I’m sorry” if they want to become chief executives. The phrase “I’m sorry” is used too freely by women, according to Rafferty. It’s usually a thoughtless preamble to a statement or mere […] | MORE »

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5 Ben Bradlee Quotes for Communicators to Live By

Ben Bradlee spent his career in pursuit of the truth, and his words serve as a guide for communicators operating in the modern media landscape.  | MORE »

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4 Ways to Write and Manage Your PR Content With Google in Mind

Only if you create content with Google’s search algorithm in mind as the first processor of your content can you reach human beings on the other side of your screen. | MORE »

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Twitter’s ‘Fabric’ to Offer Olive Branch to Developers—and PR Lesson for Communicators

By offering a new suite of tools that should make things easier for developers, Twitter is ripping a page out of PR 101: building relationships and cultivating goodwill with partners who can help to boost the brand and put more fannies in the seats. | MORE »

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Traditional PR Tools Retain Importance in the Digital Era

So much of the communications practice is dedicated to understanding, deploying and mastering digital communications tools. But it turns out that traditional principles still pack a significant PR punch. | MORE »

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5 Tips for Writing Better Emails to the Media

There is no one-size-fits-all formula for effective email communication with the media. But that’s not to say that there aren’t ways to give yourself a good shot at landing the coverage you’re looking for. | MORE »

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Lockheed Martin’s Nuclear Fusion Project: A Case Study in Changing Corporate Perception

Lockheed Martin’s recent announcement of compact nuclear fusion development invites interested investors and partners to help fund the project and attempts to change the way the company is perceived by the public. | MORE »

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Digital PR Awards: Blog

Winner: Time Warner Cable – Time Warner Cable Untangled Blog Time Warner Cable (TWC) has successfully evolved its Untangled Blog from a siloed content vehicle staffed by a single author, best viewed on desktop, to … | MORE »

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How To Maximize Your Media Training Efforts

If you can make the interview process less mysterious, you will spark your CEO’s drive to master the game himself. | MORE »

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As Hewlett-Packard Announces It’s Splitting, Internal and External Messaging Are Key

Hewlett-Packard, one of the world’s most stalwart information technology corporations, announced Monday that it will be splitting into two separate entities in an effort to keep up with changes in the various industries that it operates in. | MORE »

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