Media Relations


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Pitching with Video: How to Shoot and Other Tips

As newsrooms are squeezed to produce additional content with fewer reporters and editors, pitching the media using video can help fill the void since the video pitch also can be repurposed as content. | MORE »

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Bad News Lingers: Takeaways From FIFA

When an organization’s response (or lack thereof) only helps to prolong a crisis. | MORE »

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Get on Board: 4 Ways to Gamify Your Brand and Recruit Advocates

With the popularity of digital gaming, especially with millennials, top brands like Nissan and SAPP are gamifying campaigns, hoping to achieve business goals by raising the fun factor. | MORE »

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10 Twitter Chat Tips Sure to Spark Engagement

The Twitter Chat, where Twitter users meet at a pre-determined time to discuss a topic, is an increasingly popular way for PR pros to cultivate relationships and spread messages. | MORE »

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The Week in PR, June 8 – June 15

NBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse. | MORE »

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Unexpected Questions: A Guide to Quick Responses to Print, TV & Online Reporters

To handle the unexpected successfully, the public sector executive will need to gain a better understanding of how to best respond to each type of media. | MORE »

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The Week in PR, June 1- June 8

The revenge of old media, the popularity of PR and IHOP’s new dish.  | MORE »

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How to Use Thought Leadership to Energize Your Brand

Standing out in your industry is more important than ever before, and thought leadership is one of the most effective ways of you can rise above the competition. | MORE »

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5 PR Tips for B2B Media Relations

B2B PR is a specialized field that perhaps lacks the level of advice and attention that B2C PR gets. Here are some tips to help you gain valuable coverage in the specialized world of trade press. | MORE »

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Language Supply Chains, Networking Keys to Leveraging ‘Owned Media’

The new definition of owned media is simple: If we create and approve content, it’s owned. It wasn’t long ago when owned media simply was the content on our website. Today owned media has moved from being a site to becoming how a customer experiences the brand’s voice. | MORE »

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