Justin Bieber’s visit to the Anne Frank House in Amsterdam serves as a cautionary tale: choose wisely which vehicles you choose to promote yourself or your brand.
Taking a walk in the shoes of journalists is a good start. And, oh, yes, putting your contact information in a prominent place also helps.
What should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine?
To make life a little easier, here are some things not to do when pitching journalists.
CaseStudy: Tech Brand ‘Graphically’ Illustrates Power of Research And Visuals to Communicate Thought Leadership
To communicate thought leadership in the tech space, Lewis PR used compelling infographics to illuminate Unisys’ research.
Using a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR.
Here are ten ways to train your eyes and ears to “think like a journalist” within your organization or client.