When an organization’s response (or lack thereof) only helps to prolong a crisis.
To handle the unexpected successfully, the public sector executive will need to gain a better understanding of how to best respond to each type of media.
Standing out in your industry is more important than ever before, and thought leadership is one of the most effective ways of you can rise above the competition.
B2B PR is a specialized field that perhaps lacks the level of advice and attention that B2C PR gets. Here are some tips to help you gain valuable coverage in the specialized world of trade press.
The new definition of owned media is simple: If we create and approve content, it’s owned. It wasn’t long ago when owned media simply was the content on our website. Today owned media has moved from being a site to becoming how a customer experiences the brand’s voice.