Media Relations


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Case Study: New Sustainability Report Helps Company Turn the Page

Working with PR agency Strategy XXI Partners, Arizona Chemical developed content in order to make its sustainability report more accessible, shaping the reporting process into editorial nuggets that could be easily conveyed. | MORE »

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How a Frontier Airlines Pilot Used Pizza to Create Goodwill for His Brand

Gerhard Bradner, a Frontier Airlines pilot whose Denver-bound plane was diverted to Cheyenne because of a storm, ordered about 50 pizzas to feed the nearly 160 passengers on his plane during the delay. | MORE »

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Brands Newsjacking Brazil’s World Cup Loss Playing With Fire

Sports fans—especially soccer fans—are incredibly passionate, and after spectacular losses it may be better for brands who want to steer clear of their wrath to stay out of the discussion. | MORE »

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Communications Lessons in the Demise of a Cupcake Company

It’s dunzo for Crumbs. The cupcake company on Monday said that it was shuttering all its stores and filing for Chapter 7 bankruptcy liquidation. Could a different PR strategy have saved the bakery company?
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3 Questions PR Pros Should Ask Before They Hit ‘Send’

PR pros can boost the odds of getting their press releases and other written materials across the plate by asking themselves some straightforward questions beforehand.  | MORE »

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8 Tips for Navigating the Networking Waters

As we all become more comfortable communicating over the Internet, our face-to-face networking skills get rusty. For PR prps, practicing those in-person communications skills is crucial. | MORE »

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PR Insider: Making the Jump from Journalism to PR

This personal tale of one journalist’s journey from news to PR explores the ups and downs for anyone looking to make a similar career change. | MORE »

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How To Pitch Female Baby Boomers

For decades, marketers have considered women 50+ (and even women in their 40s) barely worth marketing to, instead going after dewy women in their 20s and 30s. That’s despite the fact that at 40 million | MORE »

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Walmart Picks a Fight with The New York Times: Good PR or Bad?

What happens when the nation’s largest retailer picks a fight with the nation’s most respected newspaper? Does this make for good PR or bad PR? | MORE »

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Pitch a New Tent at Live Events and Conferences

Live events and conferences are considered a main source of revenue for b-to-b media companies, as ad dollars once devoted to print publications have pretty bottomed out. Now a lot of consumer media brands are getting into the events act, which enlarges the aperture for PR pros looking to get some exposure for their company or C-level executives. | MORE »

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