Media Relations

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7 Tips to (Almost) Guarantee a Successful Media Pitch

July 6th, 2016 by

There is no secret recipe that will ensure good press—or even coverage. But executives still want their companies to be written about, so there has to be a way to improve your chances of getting picked up by the media. Media pitching is hard. It takes equal parts knowledge, skill and luck, but there are still new and engaging ways get the kind of coverage that’s sure to make the C-suite salivate.

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Periscope, Facebook Live Claim Their Media Moment With House Dems’ Sit-In

June 23rd, 2016 by

When House Democrats began their sit-in on June 22 to force a vote on a gun-control bill before the House of Representatives begins a scheduled vacation recess, Speaker of the House Paul Ryan (R-WI) put the legislative body into recess, which meant the cameras and microphones were switched off. Soon afterward, C-SPAN began broadcasting Periscope and Facebook Live feeds of the sit-in shot by various House Democrats.

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6 Tips for Giving a Great Media Interview

June 21st, 2016 by

With the emphasis on Twitter, Facebook, Instagram, video and other forms of digital marketing, the basics of writing, editing and media training can get overlooked. In truth, as someone responsible for brand communications, your remit includes all this and more. Being asked to personify the brand you represent by speaking with groups or participating in a one-on-one interview with media, or preparing executives or spokespeople to do so, remain critical to communications. With this in mind, Melissa Baratta, SVP at Affect, a NY-based agency, shares tips for effective interviewing.

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Peter Thiel, Gawker’s Denton Pick Ironic Battleground for PR Slugfest

May 27th, 2016 by

It’s telling that, in the war between blog mogul and tech tycoon, the most substantive discussion is taking place in the pages of “The Gray Lady.” The Times, for many, is still the number one place to go to learn the facts or let the facts be known.

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Trump’s PR Alter Ego Makes ‘Yuuuge’ Comeback

May 16th, 2016 by

We’re not being political—that’s not our role—but we got a good laugh from stories that surfaced late last week about presumptive Republican nominee Donald Trump allegedly posing as his own publicist. Since we write about the profession, we were amused.

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6 Tips for Working With YouTube Influencers

May 13th, 2016 by

More and more, brands are realizing that audiences (especially young audiences) are spending a lot of time on YouTube, and that the video platform’s influential content creators are perhaps the best target for their media relations efforts. Consumers aged 13-24 spend more time watching YouTube than TV, it has been reported—the former seems more promising in the ROI department.

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Is Budweiser’s ‘America’ Rebrand a Good Idea?

May 12th, 2016 by

Budweiser has long liked to think itself an essential part of the American identity. In recent years the company hasn’t shied from proclaiming itself as such. In a continuation of the beer’s patriotic branding, Anheuser-Busch InBev announced its boldest move yet: Budweiser will be removing the brand name from its cans and bottles, and rebranding the beer simply as “America.”

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How to Make Your Local Story Go National via a Washington Media Tour

May 9th, 2016 by

Many local or purely trade news stories have national hooks. Here is a 10-step method to gaining national exposure for your local story by taking it to Washington, D.C., and perhaps NY City.

The Week in PR

May 9th, 2016 by

The Week in PR

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5 Smart Ways to Grab Headlines During an Election Year

May 4th, 2016 by

During an election year, it can seem like the news cycles are constantly dominated by tawdry political scandals, controversial sound bites and mountains of op-eds and think pieces. How’s a PR pro supposed to grab headlines in a positive way amid massive election coverage?