Celebrities pushing products in the media is not new. What is new is the way celebrity partnerships are taking shape.
Given the proliferation of media voices, companies need to legitimize their content. Forbes’ Lewis DVorkin knows about that better than anyone.
Gaining media attention is a daunting task, and it isn’t going to get any easier in 2014. But these story pitching techniques that will increase your odds.
It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option.
What happens if spam filters catch your press release? The answer is simple: nothing.
Authenticity is all the rage these days. According to the social media gurus, you have to be authentic if you want to have followers and likes. The crisis communications experts will tell you that authenticity is key to recovery in a crisis. But there are times when authenticity just doesn’t work.
Nelson Mandela’s words have inspired millions. Here are some quotes that resonate with PR communicators.
Organizers of a movement demanding a $15-an-hour wage for fast-food workers say they will sponsor one-day strikes in 100 cities on Thursday. It’s debatable whether wage strikes have a negative impact on the bottom line. But PR pros certainly need a strategy in place to respond to such protests and potential crises.