Media Relations

How PR Inspired Thousands of Chicagoans to Share Meals and Discuss Their City’s Future

September 11th, 2015 by

The Chicago Community Trust tapped the communications expertise at Jasculca Terman Strategic Communications to not only elevate the trust’s visibility as a grant-making organization, but to emphasize the community foundation’s deep commitment to the Chicago area and its residents.

Public-Relations-and-media-relations-Pitches-How-Not-to-Pitch-the-media

Media’s POV: 5 PR Pitching Pet Peeves

September 11th, 2015 by

By thinking of the press as a partner, rather than as a resource, you enhance the chances of landing a prime-time interview, cover article or lead story for a client or for your organization.

gettyimages-487392848

Apple’s Live Event Kicks Off Holiday Season With Jobsian Style

September 9th, 2015 by

Apple’s live events continue to be powerful communications vehicles, even without Steve Jobs’ charisma and celebrity.

How Bruce Lee’s Yellow Jumpsuit Drove Brand Awareness for an Unsung Museum

September 4th, 2015 by

The Wing Luke Museum of the Asian Pacific American Experience partnered with Copacino+Fujikado to drive attendance to its Bruce Lee exhibit.

Twitter-Fail

Redskins Twitter Fail Is a Lesson and a Reminder to Communicators

September 3rd, 2015 by

Good communicators know the rules of what and what not to do on Twitter. But let’s assume a bad tweet has escaped out into the world. How do you recover?

7 PR Leaders Weigh In on Way Ahead for Subway

August 31st, 2015 by

We asked PR thought leaders how they would counsel Subway during the next 3-5 months.

10 Tips for Using the PESO Model to Score Earned Media Coverage

August 30th, 2015 by

Competing with the ratings-first and click-bait mentality of on-air and online news outlets can be a lesson in futility for PR pros tasked with telling their organizations’ stories.

How Allstate Foundation and Its Agency Went Local With the Purple Purse Campaign

August 28th, 2015 by

Despite Purple Purse’s previous success in educating victims of financial abuse, the campaign needed to be bigger to make it easier for victims to get the resources they need.

influencers

7 Strategies for Strong Influencer Relationships

August 27th, 2015 by

Bright House Network’s Brian Weber, a presenter at PR News’ upcoming Social Media Summit in New York, shows you how to excel at connecting with important influencers in your market.

102948427-Screen-Shot-2015-08-26-at-8.37.14-AM.530x298

McWhopper PR Stunt Gives Burger King a Boost

August 27th, 2015 by

Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.