Media Relations

Journalists want to know how your brand fits into a larger narrative. A good PR person will paint that picture.

Target-audience penetration is key to a successful media relations strategy and the tactics that follow. Technology, research and insights provide detailed information about the audiences you need to reach and how to reach them.

In a typical year, communication professionals might contend with a flood of out-of-office responses as they pitch. But this year’s challenges may give some pitchers pause.

Kathy Hochul’s challenge is one not unfamiliar to many communicators: signaling what kind of leader she will be following a rocky executive transition.

A stunt for a stunt’s sake offers little measurable value. From that viewpoint, MLB’s ‘Field of Dreams’ game is a mystery.

Another round of surveys demonstrates the importance of persistence when it comes to media relations. And with all the surveys floating around, are your company’s employees experiencing survey fatigue? There’s a cure.

At press time, the outlook for in-person events seems precarious. As such, we asked Jamie Kightley, head of client services, IBA International, to discuss how B2B companies can bolster media opportunities at virtual events.

During a crisis, let others speak on your behalf. It can be an awkward feeling when the harsh winds and torrential rains are battering your company’s reputation.  Yet, in many cases, others can do a far better job of explaining who you are and what really happened.

A healthy media-PR relationship is existential to the communication sector. Given that some publishers accept payment for placing thought-leadership articles, the business case for journalists is decreasing. As a result, PR pros should follow media relations best practices, assisting journalists as much as they can.

While the debate rages on as to whether or not she should be reprimanded or applauded for her actions (and with many public figures and companies showing support including Serena Williams, Nike and Billie Jean King), it raises some important questions regarding press conferences and the need for the now-historic practice.