Increasing awareness of your client (especially in a highly commoditized industry) within a niche vertical can be challenging. Brownstein Group was tasked with establishing Graham Co.’s healthcare division as a group of healthcare industry professionals, not merely insurance brokers who specialize in healthcare.
“The principle that has guided me over my career is a belief in developing meaningful relationships.”
By consistently telling an authentic story, you will make it difficult for activists to mischaracterize you later.
The departure of a beloved figure from a program or company he/she helped build can sometimes be messy. While Jon Stewart’s exit from The Daily Show is far from complete, the announcement was done seamlessly as far as a communications strategy goes.
During an interview with CNBC’s Kelly Evans, Kentucky Senator Rand Paul shushed Evans and told her to “calm down” while he answered a question. Use this interview as Exhibit A when prepping top executives on what not to do when talking with the media.