Media Relations


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Creating Brand Equity in a Commoditized Industry

Increasing awareness of your client (especially in a highly commoditized industry) within a niche vertical can be challenging. Brownstein Group was tasked with establishing Graham Co.’s healthcare division as a group of healthcare industry professionals, not merely insurance brokers who specialize in healthcare. | MORE »

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Oscars 2015: 3 Ways Brands Will Use the Academy Awards to Communicate

As the Academy of Motion Picture Arts and Sciences gets set to celebrate Hollywood’s best on Sunday night, brands and organizations of all stripes are looking for ways to get in on the action. Let’s take a look at some of the major ways brands are trying to share the Oscar spotlight. | MORE »

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My ‘Pivotal Moment’

“The principle that has guided me over my career is a belief in developing meaningful relationships.” | MORE »

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Storytelling: Key to Engaging Investors

By consistently telling an authentic story, you will make it difficult for activists to mischaracterize you later. | MORE »

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5 Steps to Building Smarter PR Campaigns

The right technology coupled with an informed approach can help craft a surefire PR strategy without a lot of time, effort and money. | MORE »

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Remembering David Carr: 3 Great Columns

For anyone who followed trends in digital media professionally—journalists, PR pros and marketers alike—the death of David Carr is a huge loss.  | MORE »

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How Jon Stewart Announced His Departure from The Daily Show

The departure of a beloved figure from a program or company he/she helped build can sometimes be messy. While Jon Stewart’s exit from The Daily Show is far from complete, the announcement was done seamlessly as far as a communications strategy goes. | MORE »

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Vox and BuzzFeed Interviews With Obama Show Changing Nature of Media Relations

As millennials move into the decision-making process, BuzzFeed, Funny or Die and the other outlets they grew up on need to be a part of the media relations conversation. | MORE »

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Marketers to Tap Journalists for Content

As companies start to shift from “storytelling” to “storymaking,” or creating organic content that didn’t originate from a slideshow or press release, they have another option to consider: the proliferating number of branded content studios designed to help companies tell their stories. | MORE »

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Rand Paul Shushes CNBC Anchor, Provides Example of How Not to Communicate

During an interview with CNBC’s Kelly Evans, Kentucky Senator Rand Paul shushed Evans and told her to “calm down” while he answered a question. Use this interview as Exhibit A when prepping top executives on what not to do when talking with the media. | MORE »

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