Communicators tend to forget the fundamentals of dealing with the media. Here are some key tips to remember.
A packed theater at CES welcomed the hour-long advertisement for Yahoo that CEO Marissa Mayer brought to the stage because, well, it was interesting and entertaining. It was about the most important people: us.
General Mills’ Cheerios sent a strong message this week by removing GMOs from the generations-old cereal.
Journalists don’t get to spend a lot of time reading email pitches from PR communicators. Here are some tips that can lead to getting them interested in your story.
Social Sharing Comes Down to Trust; Too Many Brands Still Take Dim View of Employee Value Proposition Plans
Nearly than 9 out of 10 Americans (86%) trust recommendations from people they know, according to a new survey released by Social Media Link.