Google “boilerplate” and you will find it’s either a fictional robot or rolled steel for making boilers. Click three pages in and Urban Dictionary tells you the curious origin of the term we use to describe the company summary found at the bottom of nearly every press release
We asked journalists and PR pros about ways to build better relationships with each other.
As a PR pro, are you doing everything you can to make your dealings with reporters positive and get them to trust and, yes, need you?
We asked a media trainer how she gets senior executives to submit to media training and about other aspects of preparing to face the media.
I love to learn from other people and I’ve always believed I get more from the relationship than I give. Mentoring younger folks keeps my eyes fresh.
5 tips for proactive media relations.
Ask any journalist to give his/her thoughts on infographics and you should expect, at the very least, an eye roll. Though news outlets have used infographics since before the birth of the Internet and USA
Pope Francis’ choice of automobiles during his visit in the U.S. has resulted in fortuitous product placement for Fiat Chrysler—heaven sent, you might say.