One of the bigger viral stories of the last two days was the foul-mouthed racist rant by a Dunkin’ Donuts customer in Fort Lauderdale, Florida, who filmed herself abusing the store’s employees and posted the… Continued
Media Relations
To Inject Storytelling in Business Communications, Read the Masters
June 11th, 2013 by Steve GoldsteinHow many times in the last 48 hours have you read or heard the phrase “content is king”? Maybe people think that if you chant it enough times it’ll be true. But we know in our hearts that it’s not true—some content is king, but not all of it.
3 Ways to Make It Easier for Journalists to Find PR Pros
June 10th, 2013 by Steve Goldstein“[email protected]” is not an email address to a journalist—it’s a red flag.
How to Generate News When Your Brand or Client Doesn’t Have Any
June 10th, 2013 by Lydia HowardCompanies go through quiet periods when news output is limited. As PR pros, our job is to maintain clients’ presence in their industries during these times.
Using Comedy to Communicate the Message
June 10th, 2013 by Tim WasherMaking someone laugh is the most intimate connection we can create in a business environment. Humor is a powerful way to amplify a message as competition for the attention span increases exponentially.
Web Companies Tied to NSA Program Need To Come Clean
June 7th, 2013 by Caysey WeltonCompanies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA.
Why All PR Professionals Need Media Contacts
June 6th, 2013 by Adam MyrickI made a concerted effort to harness the relationships that I had spent years developing and take them with me to the next stop on my career path.
Tips from Angelina Jolie and Michael Douglas on Controlling the Message
June 4th, 2013 by Lucia DavisTwo world-famous celebrities, two disclosures, one dreaded disease: Who communicated the message better?
Try Being A Contrarian For Greater Media Success
June 4th, 2013 by Arthur SolomonAs readers of my past articles might know, I’m a strong believer in going against the grain regarding long held PR tenets. This is especially true when it comes to media relations. Here are several… Continued
Livestrong Foundation Communications Team Struggles to Overcome Negative Impact of Lance Armstrong
May 30th, 2013 by Lucia DavisThis might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two.