Media Relations

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5 Brand Identity Writing Tips

September 21st, 2015 by

It is the PR writer’s job to develop and craft relevant and potent messaging that reinforces identity. Here are some tips to help you write with identity in mind.

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This PR Campaign Showed America Who Puts the Food on the Table

September 18th, 2015 by

Bayer CropScience tapped the agency Porter Novelli to engage consumers with information about American agriculture and celebrate the farming community.

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How Saint Gobain and Brownstein Group Reintroduced a Brand to the World

September 18th, 2015 by

What do you do when you’re a multibillion-dollar corporation with hundreds of thousands of employees around the world and no one recognizes your name?

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How to Plan for the ‘Golden Hour’ in Crisis Communications

September 16th, 2015 by

In incident management, just as in emergency medical care, what you do in the first 60 minutes, or the Golden Hour, often determines whether your event remains manageable or erupts into a full-blown crisis.

5 Ways to Build Relationships With the Media

September 15th, 2015 by

Media connections can help you get a story out to the masses, which in turn can earn you brand exposure and a wider audience.

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4 News Writing Rules to Craft Irresistible Press Releases

September 14th, 2015 by

Follow a reporter’s rules for writing and you will increase the potential for exposure for your releases.

How PR Inspired Thousands of Chicagoans to Share Meals and Discuss Their City’s Future

September 11th, 2015 by

The Chicago Community Trust tapped the communications expertise at Jasculca Terman Strategic Communications to not only elevate the trust’s visibility as a grant-making organization, but to emphasize the community foundation’s deep commitment to the Chicago area and its residents.

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Media’s POV: 5 PR Pitching Pet Peeves

September 11th, 2015 by

By thinking of the press as a partner, rather than as a resource, you enhance the chances of landing a prime-time interview, cover article or lead story for a client or for your organization.

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Apple’s Live Event Kicks Off Holiday Season With Jobsian Style

September 9th, 2015 by

Apple’s live events continue to be powerful communications vehicles, even without Steve Jobs’ charisma and celebrity.

How Bruce Lee’s Yellow Jumpsuit Drove Brand Awareness for an Unsung Museum

September 4th, 2015 by

The Wing Luke Museum of the Asian Pacific American Experience partnered with Copacino+Fujikado to drive attendance to its Bruce Lee exhibit.