Media Relations

Pitching

The Power of Personalization in Media Pitching

October 8th, 2015 by

Personalized email pitches are a great way to start and cultivate relationships with the media, so use these guidelines to make your pitches stand out from the rest.

Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You’re Still Using Them

October 5th, 2015 by

Google “boilerplate” and you will find it’s either a fictional robot or rolled steel for making boilers. Click three pages in and Urban Dictionary tells you the curious origin of the term we use to describe the company summary found at the bottom of nearly every press release

How Do Journalists Truly Feel About PR’s Spray & Pray Approach? You May Not Like the Answer

October 5th, 2015 by

We asked journalists and PR pros about ways to build better relationships with each other.

Media-Relations

PR Pros’ 11 Commandments for Working With Reporters

September 30th, 2015 by

As a PR pro, are you doing everything you can to make your dealings with reporters positive and get them to trust and, yes, need you?

How to Get Executives to Submit to Media Training…and Maybe Enjoy it

September 29th, 2015 by

We asked a media trainer how she gets senior executives to submit to media training and about other aspects of preparing to face the media.

Pitching

Twitter: Friend or Foe When Pitching Media?

September 29th, 2015 by

When it comes to using Twitter for building relationships with journalists, there has been much debate as to how and when to use it.

How to Build the New, Trusted VW: 4 PR Views

September 28th, 2015 by

We ask 4 PR pros to discuss Volkswagen’s future.

8 Tips to Help You Get Reporters and Bloggers to Embed Your Infographics

September 28th, 2015 by

Ask any journalist to give his/her thoughts on infographics and you should expect, at the very least, an eye roll. Though news outlets have used infographics since before the birth of the Internet and USA

ESPN’s PR Chief Shares His Career-Building Mentoring Secrets

September 28th, 2015 by

I love to learn from other people and I’ve always believed I get more from the relationship than I give. Mentoring younger folks keeps my eyes fresh.