It is the PR writer’s job to develop and craft relevant and potent messaging that reinforces identity. Here are some tips to help you write with identity in mind.
Bayer CropScience tapped the agency Porter Novelli to engage consumers with information about American agriculture and celebrate the farming community.
What do you do when you’re a multibillion-dollar corporation with hundreds of thousands of employees around the world and no one recognizes your name?
In incident management, just as in emergency medical care, what you do in the first 60 minutes, or the Golden Hour, often determines whether your event remains manageable or erupts into a full-blown crisis.
Follow a reporter’s rules for writing and you will increase the potential for exposure for your releases.
The Chicago Community Trust tapped the communications expertise at Jasculca Terman Strategic Communications to not only elevate the trust’s visibility as a grant-making organization, but to emphasize the community foundation’s deep commitment to the Chicago area and its residents.
Apple’s live events continue to be powerful communications vehicles, even without Steve Jobs’ charisma and celebrity.
The Wing Luke Museum of the Asian Pacific American Experience partnered with Copacino+Fujikado to drive attendance to its Bruce Lee exhibit.