Media Relations


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Letterman’s Legacy: Top 10 Favorite PR Pros in Movies and TV

David Letterman has announced his impending retirement, and PR News is commemorating the occasion with—what else?—a Top 10 list. | MORE »

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PR Campaign Puts British Columbia on the Map in Two Major Markets

British Columbia has long been a hot spot for tourists throughout the world, but local tourism officials wanted to boost BC’s appeal to consumers in two of their key markets. | MORE »

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5 Tips for Finding and Engaging With Influencers

It’s all too easy to fall into habits—good and bad—in your communications with your industry’s influencers. Behavior that was effective six months ago may be limiting your circle of contacts now, and even taking the shine off current relationships. | MORE »

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How to Make Your Press Release Stand Out

Some 3,000 news releases are distributed each day through BusinessWire, Marketwire, PrimeNewswire, PR Newswire and PR Web. If you plan to be one of them, how can you differentiate your message? | MORE »

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5 Ways Brands Are Leveraging March Madness

From the Oval Office to your local watering hole, the upcoming NCAA Men’s Basketball Tournament is dominating conversations and creating buzz. | MORE »

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GM’s “Internal” Recall Video Really Meant for Wider Audience

General Motors’ chief executive Mary T. Barra explained the company’s second massive round of recalls in as many months, saying, “Something went very wrong in our processes in this instance, and terrible things happened.” | MORE »

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How To Leverage the Tremendous Power of PSAs

Public service announcements (PSAs) are an effective tool for creating awareness about a cause or issue, while generating visibility for nonprofit organizations. Although media outlets are no longer required to air PSAs, TV and radio stations use these announcements regularly to fill unsold airtime and as a community service. | MORE »

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Lady Gaga’s Born This Way Foundation Under Fire for PR and Legal Spending

Rather than leave any possible mystery as to how the money is collected and distributed, nonprofits have to be transparent with stakeholders from the get-go. | MORE »

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Target Photoshops its Way Into Bad PR

Target’s “Thigh Gap” results in major blowback for the retailer.  | MORE »

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Case Study: From Man Snack to the Mainstream, Via Media Relations

The keys to Jack Link’s success were developing and leveraging the “Feed Your Wild Side” brand position, and executing an annual media relations program to shift perceptions, build stronger consumer relationships, and drive sales. | MORE »

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