Media Relations


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Want to Generate Bad PR and Social ‘Dislikes?’ Here’s General Mills’ Strategy

General Mills’ new legal policy claims that anyone who engages with the brand forfeits their right to sue the company. This is a case study in bad PR. | MORE »

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Integrating Creative Design and Traditional PR Techniques

As the lines between marketing and PR continue to blur, here are some tips on integrating creative with traditional PR from Tracy Phillips, associate director and senior graphic designer at APCO Worldwide. | MORE »

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Anatomy of a Brilliant Communications Rollout for Mad Men’s Final Season

Ahead of the premiere on Sunday, let’s take a look at what the communications pros working for Mad Men have been up to. | MORE »

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How To Avoid an On-Camera Meltdown

A live encounter, by its very nature, is based on the unpredictable. If real estate’s rule is location, location, location, the media interview rule is preparation, preparation, preparation. | MORE »

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Letterman’s Legacy: Top 10 Favorite PR Pros in Movies and TV

David Letterman has announced his impending retirement, and PR News is commemorating the occasion with—what else?—a Top 10 list. | MORE »

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PR Campaign Puts British Columbia on the Map in Two Major Markets

British Columbia has long been a hot spot for tourists throughout the world, but local tourism officials wanted to boost BC’s appeal to consumers in two of their key markets. | MORE »

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5 Tips for Finding and Engaging With Influencers

It’s all too easy to fall into habits—good and bad—in your communications with your industry’s influencers. Behavior that was effective six months ago may be limiting your circle of contacts now, and even taking the shine off current relationships. | MORE »

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How to Make Your Press Release Stand Out

Some 3,000 news releases are distributed each day through BusinessWire, Marketwire, PrimeNewswire, PR Newswire and PR Web. If you plan to be one of them, how can you differentiate your message? | MORE »

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5 Ways Brands Are Leveraging March Madness

From the Oval Office to your local watering hole, the upcoming NCAA Men’s Basketball Tournament is dominating conversations and creating buzz. | MORE »

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GM’s “Internal” Recall Video Really Meant for Wider Audience

General Motors’ chief executive Mary T. Barra explained the company’s second massive round of recalls in as many months, saying, “Something went very wrong in our processes in this instance, and terrible things happened.” | MORE »

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