Co-Winner: AMD – AMD Radeon HD 7990 eBay Stunt In April 2013 AMD was about to roll out AMD Radeon HD 7990 graphics card, the world’s fastest graphics card at the time of its release. …
Royal Caribbean’s response following the Grandeur of the Seas fire—which included leveraging social media— kept media coverage balanced during the incident. For a week following the fire, there were more than 950 mainstream media pieces, 58.6 million impressions from Twitter and more than 3,375 Facebook posts—with 93% of the media coverage of the fire being either neutral or positive.
Verizon Wireless, with the help of agency partner Weber Shandwick, altered its approach to reaching influencers by developing an online news hub, the Verizon Wireless News Center; since launch, the News Center has received 1.3 million unique visitors.
To cultivate Web traffic on its site SunshineSweetCorn.com, the Florida Sweet Corn Exchange employed an organic approach to SEO.
The “Why VW” blog campaign was developed by Edelman to allow consumers to connect and submit their Volkswagen stories online; since its launch, it has received over 1,300 user stories and more than 2.8 million page views from over 720,000 unique visitors.