Media Relations

Don’t underestimate how much a juicy soundbite can help your story gain attention in today’s crowded media landscape. We offer some useful soundbite tips.

There are signals PR pros should spot as they build media campaigns for products and companies. Along with data metrics, they provide useful guideposts.

When a misquote or other media relations mistake occurs, sometimes it’s best to leave it be. Even better, avoid off-the-record comments altogether.

Pre-COVID, sending SWAG and setting up press events were basic media relations tactics. The pandemic has prompted much more creativity.

New editorial policies governing ‘on background’ demonstrate the importance of building fair and truthful relationships between PR pros and media members.

It happened. You find out your brand or client is about to be featured in a story that sheds a less-than-ideal light on the organization. Or perhaps it’s not so much a negative story but rather one that could have financial ramifications for the company involved. Perhaps, you think, this is what your client is paying you for, right? You use your relationships with the journalist whose story is about to go public to call him at home the night before and ask that he stop the presses. Not so fast, say those we spoke with.

How to salvage the situation when your executive cancels a media interview or postpones last-minute.

Nearly all surveys show journalists value their time. So, why do companies ask them to navigate unfriendly newsrooms for basic information and contacts?

A yearly tradition continues as veteran communicator Arthur Solomon offers headlines that contain lessons for PR pros, young and old.

Should you pitch the same story to multiple reporters at a media outlet? HuffPost D.C. bureau chief Amanda Terkel offers her view.