In order to make the business case for your media relations efforts, you need to be able to accurately measure the effectiveness of your campaign.
As any PR executive knows, bylined articles are one of the mainstays of the trade, and are often a key component of a thought leadership plan.
By partnering with high-profile subjects and initiating fun and interesting real-world efforts, AARP and Coburn Communications were able to secure more than 500 total media placements, which resulted in nearly 2.5 billion media impressions through the course of the campaign.
This ain’t your father’s crisis PR. It’s time to adapt.
Many people neglect crucial areas of their releases that could be better optimized. Here’s where you should focus.
In preparation for a successful 2016, here are some tips PR professionals may want to consider.
Even savvy nonprofits like the Boys & Girls Club of Harlem can struggle to break through the noise. But never fear, that’s where an agency partner comes in.
Useful, concise content that can have an impact on corporate efficiency and profits is valued by search engines, whether it’s in the form of a press release or news article.