Media Relations

PR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.

Former Amazon communicator Peter Kadushin, now a VP at Trident DMG, talks about his two-part communication philosophy.

Media relations is based on building relationships with media through interpersonal contact. Yet judicial use of data and tools plays a part.

A slowing economy is the wrong time for companies to halt communication and marketing. Earned media is an efficient tool in such moments.

Few journalists will admit they accept cold pitches touting rent-a-quote experts. On the other hand, it would have stopped if it didn’t work.

[Editor’s Note: This essay uses the cleantech sector as an example. Its takeaways apply to many sectors.] Despite shaky capital markets and a seemingly overnight reduction in private-tech startups’ value, the cleantech/renewable energy/sustainability sector is… Continued

Gannett urged its 250 local newspapers to halt national-related op-eds in favor of regional expertise. Here’s how local pitches can work.

You’ve heard it before, but here we go again: ‘without measuring, you’re just guessing.’ More proof of this maxim’s truth comes from Onclusive and its new report, which analyzed 120,000 earned media articles published on… Continued

Your executive has a sure-fire news story, but you know it won’t interest media. How do you break that bad news to her and keep your job?

With June beings National Candy Month, we spoke with Carly Schildhaus, senior manager of public affairs, National Confectioners Association (NCA). She emphasizes the data-driven approach of the group’s communicators and touts the business aspects of NCA’s 25th annual Snacks & Sweets Expo. In addition, she discusses how NCA’s communicators touted chocolate’s sales boom during the pandemic.