Measurement

Top 5 Digital Skills PR Leaders Need to Master

January 24th, 2012 by

CMOs say they could be more tech-savvy on the job. What about PR leaders? What digital/social skills are most needed to move the communications needle and prove they belong at the table with senior management?

What PR Can Do to Earn a Seat at the Senior Management Table

January 20th, 2012 by

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization.

What PR Can Do to Earn a Seat at the Senior Management Table

January 20th, 2012 by

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization.

PR News Q&A With Clinton Schaff: Measuring Social Media Success

January 19th, 2012 by

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, GolinHarris’ Clinton Schaff gives a preview of key social media metrics that resonate with the C-suite.

PR News Q&A With Clinton Schaff: Measuring Social Media Success

January 19th, 2012 by

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, GolinHarris’ Clinton Schaff gives a preview of key social media metrics that resonate with the C-suite.

Want Deeper Measurement Insight? Connect PR with Market Research

January 16th, 2012 by

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.

Want Deeper Measurement Insight? Connect PR with Market Research

January 16th, 2012 by

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.

Tip Sheet: Get a Grip on Conversations: Map a Social Graph

January 16th, 2012 by

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.

Tip Sheet: Get a Grip on Conversations: Map a Social Graph

January 16th, 2012 by

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.

Case Study: To Boost Awareness, Research Lab Transforms Heavy Science Content Into PTA-Consumable NetLetter

January 9th, 2012 by

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.