Measurement


avatar

The Digital B2B Campaign: Agree on the Metrics First, Worry About Tools Later

Too often, the objectives of B2B social media programs are expressed using vague terms like “improve” or “expand.” Nearly everything can be measured, and the mere fact that you’re measuring results will make your CFO smile. | MORE »

Comments Off

avatar

Imperatives for Successful Change Management Initiatives

Pecchia Communications’ Dan Pecchia lays out some guidelines for communicating changes in top management at an organization. | MORE »

Comments Off

avatar

What Is Influence—and How Do You Separate the Voices That Matter From the Digital Noise?

PR practitioners are drowning in the data of a million voices. PR Measurement Conference speaker Gary Lee of mBLAST lays out some essential steps to follow to find those influencers who have the most impact on your brand. | MORE »

2 Comments

avatar

PR Myth of the Month: Tracking Competition and PR Objectives

In this new monthly series, Mark Weiner, CEO of PRIME Research and a member of the PR News Advisory Board, seeks to dispel some commonly held public relations myths. | MORE »

Comments Off

avatar

PR News Pop Quiz: How Do You ‘Measure’ Up?

Test your metrics know-how with this quick quiz on PR measurement from Cision and PR News. | MORE »

Comments Off

avatar

PR News Q&A: Separating the ‘Real’ Data From the Flawed

Porter Novelli’s Israel Mirsky talks about what PR pros often miss in online measurement, and offers up a sneak pre-conference best practice. | MORE »

Comments Off

avatar

Twitter Watch: Was Taco Bell’s Crisis Recipe Tasty?

With a quick and meaty response to a lawsuit that questioned the contents of its beef, Taco Bell appears to have deflected a lot of negativity around its brand—at least among Twitter users. | MORE »

1 Comment

avatar

Case Study: Kraft and PR Heat Up Mac & Cheese Facebook Fan Page For New Product Launch, With Explosive Results

Built around the implosion of the old Dallas Cowboys Stadium, Kraft and Hunter PR’s Mac & Cheese Cheddar Explosion campaign centered on driving moms to the social network. | MORE »

Comments Off

avatar

PR News Q&A: Solving the Social Media ROI Conundrum

Cision’s Heidi Sullivan, who leads research efforts at the media and measurement company, discusses the importance of business goal alignment, choosing tools and more. | MORE »

Comments Off

avatar

Communicators Relying More on Digital Outsourcing

Due to the growing complexity of digital communications, more PR pros and marketing agencies are looking to outside contractors for help. | MORE »

Comments Off