Measurement

PR News Q&A With Clinton Schaff: Measuring Social Media Success

January 19th, 2012 by

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, GolinHarris’ Clinton Schaff gives a preview of key social media metrics that resonate with the C-suite.

PR News Q&A With Clinton Schaff: Measuring Social Media Success

January 19th, 2012 by

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, GolinHarris’ Clinton Schaff gives a preview of key social media metrics that resonate with the C-suite.

Want Deeper Measurement Insight? Connect PR with Market Research

January 16th, 2012 by

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.

Want Deeper Measurement Insight? Connect PR with Market Research

January 16th, 2012 by

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.

Tip Sheet: Get a Grip on Conversations: Map a Social Graph

January 16th, 2012 by

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.

Tip Sheet: Get a Grip on Conversations: Map a Social Graph

January 16th, 2012 by

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.

Case Study: To Boost Awareness, Research Lab Transforms Heavy Science Content Into PTA-Consumable NetLetter

January 9th, 2012 by

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.

Case Study: To Boost Awareness, Research Lab Transforms Heavy Science Content Into PTA-Consumable NetLetter

January 9th, 2012 by

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.

Issues Measurement and Analysis: Ask These Questions First

January 5th, 2012 by

Clemons Communication president John Clemons suggests four questions to ask when setting metrics to help evaluate issue campaigns.

Why PR Is Often Missing at the Senior Management Table

January 3rd, 2012 by

Highlander Consulting’s Gordon G. Andrew lists risk and regulation as cards PR professionals can play to earn a seat at the table.