Excel spreadsheets do the math for you. Seriously, though, measurement is about far more than numbers.
Measurement
How Medtronic Measured Employee Sentiment to Guide Internal PR
October 23rd, 2015 by Mark RenfreeHaving open channels of communication from company down to employee may be important, but having efficient ways to listen to employees is absolutely essential.
9 Steps to Optimizing Social Media Content
October 22nd, 2015 by Richard BrownellThere are a number of ways to approach an SEO strategy for social, but if you keep in mind at least a certain number of principles, you will be a step closer to optimizing your brand’s social presence.
4 Tips to Get the Most Out of PR Measurement
October 20th, 2015 by Mark RenfreeIt’s important to have the tools and materials needed to create the picture, but in the end, success is determined by how you use what’s at your disposal.
9 Issues for a Nationally Televised PR Debate
October 15th, 2015 by Diane SchwartzEnvision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […]
9 Issues for a Nationally Televised PR Debate
October 15th, 2015 by Diane SchwartzEnvision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for… Continued
5 Aspects of a Successful PR Measurement Plan
October 13th, 2015 by Mark RenfreeThe constant state of flux within the PR discipline makes a solid measurement foundation all the more essential for communicators.
Social Media Measurement on a Shoestring: Pay-to-Play Trend to Lead to Better Native Analytics
October 12th, 2015 by PRNEWSWe asked several PR pros for tips on approaching social media measurement as well as how to measure competitors’ campaigns and apply lessons learned to your own work.
How to Create Content That’s Data Informed, Not Data Driven
October 5th, 2015 by Mark RenfreeWhen it comes to the intersection of data and content, it’s important that the human element of your content creation process isn’t asleep at the wheel while data drives the process.
Will Twitter’s ‘Buy’ Button Hasten the Marriage of PR and Marketing?
October 1st, 2015 by Steve GoldsteinThanks to Twitter, PR, sales and marketing just got a little cozier. The company announced yesterday that retailers using certain e-commerce platforms can now sell products and services within a tweet by adding a “Buy” button.