CEB research has identified four misconceptions about the corporate brand, which, if addressed, can help you get more of the right people choosing you in the right ways.
Diversify Services? Check. Grow Revenue? Check. How March Communications is Delivering for its Customers Agency: March Communications
PEER 1 Hosting, a Vancouver-B.C.-based provider of Internet and cloud-hosting services, had been attempting to garner international media coverage by working with a local agency. But PR and media outreach were falling short of expectations.
These days, however, PEER 1 is getting media coverage in first-tier technology publications like GigaOm and TechCrunch, not to mention The Wall Street Journal, on a pretty regular basis, thanks to March Communications.
In an age of sound bites, acronyms and 140-character messages, the long form letter is still a great way to communicate ideas.
Whether or not the stifled entry- or mid-level employee wants to admit it, good leadership quells anxiety, even in the face of unsolvable problems.
Your CSR programs are an equally important communications and marketing strategy, thus it is important you are doing it right.
Chris Hammond of Wells Fargo, and a speaker at PR News’ Feb. 4 Writing Boot Camp in San Francisco, offers five tips to help you make the leap to brand storytelling.
How do multiple agencies play nice in this increasingly collaborative environment? Here are a few suggestions:
With global workforces that encompass technical professionals and blue-collar workers STEM communicators face the challenge of motivating employees with varying skills sets. Teams must overcome obstacles imposed by time zones and physical locations.
Rapid growth is a great problem for a company to have, but it remains a challenge for corporate communicators. Learn to adapt to your new situation and keep employees in the loop.
Being a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma.