If you can’t say it in 140 characters or fewer, does it need to be said? It does. Public relations is not a 140-character profession.
Whether it’s how to build a dedicated measurement system or track your media coverage, the underlying priniciple for all measurement is demonstrating that PR performance is aligned with the company’s financial objectives.
No doubt, the press release will continue to evolve. But whatever new form it takes the fundamentals of writing a solid press release (that will get read by the intended audiences) are not going away anytime soon.
Agencies that recognize and embrace the strengths of their millennial team members are seeing a positive effect on the creative process.
How companies communicate internally is an increasingly crucial aspect of public relations. With more staff working outside the office, companies are using multiple ways to stay connected.
The Sony Pictures hacking scandal is getting ugly. The computer breach has turned into a PR nightmare for the Hollywood studio, with the company’s reputation now hanging in the balance.
Content marketing. Brand journalism. Branded content. Call it what you will, but communicators are increasingly on the hook to produce editorial-based content that can help tell their brand’s story and, with any luck, put more fannies in the seats.