The phrase “too many cooks in the kitchen” holds true for the editing process, as many PR pros can attest. A perfectly good press release or, worse, investor-relations memo, can be transformed into a Franken-doc by the time everyone has made their tweaks.
Investor relations may be the single most regulated area of public relations. This binds the hands of PR professionals working on behalf of companies that are seeking additional investment, positioning themselves for an IPO, or exploring a merger or acquisition.
It’s a common mistake in PR: including executive quotes that derail the overall message and cause reporters to toss your press release into the circular file. But it doesn’t have to be that way.
Good client relations are just as important as good results (often more so) in your quest to climb the agency ladder.
The U.S. recycling rate has been holding at a paltry 34% for the past few years, according to the Environmental Protection Agency. What’s more, recyclable materials that are worth billions of dollars are still ending up in landfills each year.
Whether it’s due to a lack of measurement tools, budgetary constraints or simple inertia, there is a disconnect between the rhetoric and the reality when it comes to how communicators can make better use of things live video, audio, animation, gamifiication, slideshows and infographics in their overall messaging.
Dave Senay, president-CEO of FleishmanHillard, spoke with PR News about his company’s rebranding as well as larger changes impacting the PR industry.
It’s natural for people to come and go from an organization, but if you’ve got a mass exodus on your hands, there’s a problem. Of course, there are the usual clues—suddenly showing up in a suit and leaving for an inordinate amount of “doctor’s appointments,” for example—but are you aware of the more subtle indications that some of your employees are ready to bolt?
If you were ever seeking to characterize the defining element of a crisis in 2013, you need look no further than the two crises we tackle this week.