Internal Communication

PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.

Winner: PayPal with MSLGROUP – “Be the Customer” Challenge Sparks PayPal Growth Surge Rallying more than 15,000 employees around the world to become PayPal brand advocates required clear objectives, careful planning and outside-the-lines creativity. It… Continued

Winner: COTY Inc. – The House The House, inspired by a designer’s house, is an internal intranet designed for employees to utilize with responsive content that makes them feel connected to the culture of COTY,… Continued

Winner: Ruder Finn – Citi Fitness Challenge Ruder Finn worked with Citi’s Health and Wellness Team to develop a global Citi Fitness program, which motivated employees to be more active in their everyday lives and… Continued

Winner: Aetna – Thought Leadership Aetna is both reinventing its business model and working to change the healthcare system in dramatic ways. With this campaign, the insurance giant wanted to reposition itself in the marketplace… Continued

Winner: Aetna – Thought Leadership Working in partnership with Aetna, Weber Shandwick conceptualized and developed The Health Section, a branded editorial destination designed to provide in-depth news, analysis and C-suite perspectives on the changing health… Continued

No matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.

Social is often overlooked as an important marketing tool, but it can help generate tremendous brand influence in the marketplace.

Boeing’s Brian Ames will share details about how his team measures its progress in meeting strategic communications objectives on Nov. 18 in Chicago at PR News’ Measurement Conference.

What happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog. At the Oct. 26 Platinum PR Awards Luncheon in NYC, PR News honored the top PR campaigns of the past […]