Digital & Technology

B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.

B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.

After receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.

After receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.

When 76 early-decision applicants were mistakenly offered admission on a Friday, Vassar College apologized and told those affected to try calling on Monday.

Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.

Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.

In data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster.

In data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster.

Kathleen Henson reflects on her 20 years in PR and the mentors who influenced her career.