It wasn’t just Carnival Cruise Lines that took a reputation hit after the Costa Concordia disaster in Italy: Negative sentiment toward the cruise industry in general rose dramatically, as demonstrated by data from PeopleBrowsr. After filtering close to 210,000 Tweets—deleting posts specific to the tragedy—PeopleBrowsr found that among a substantial number of positive comments, negative posts on the industry spiked on Jan. 14, the day after the sinking occurred.
Source: PeopleBrowsr—Exclusive to PR News