In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.
Digital & Technology
How to Write for Journalists and Make Their Jobs Easier
January 23rd, 2012 by Andrew HindesAccording to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.
How to Write for Journalists and Make Their Jobs Easier
January 23rd, 2012 by Andrew HindesAccording to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.
PR Agencies Report 2011 Revenues to Top 2010 Figures
January 23rd, 2012 by PRNEWSAgencies were largely in the black in 2011, and most reported increased hiring, according to a Council of PR Firms survey.
Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records
January 23rd, 2012 by Bill MiltenbergPR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup.
As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?
January 23rd, 2012 by Scott Van CampAdvances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.
Opportunities Abound for Brands With Facebook’s Open Graph
January 20th, 2012 by Sahil PatelThe 60 new apps released alongside Facebook’s Open Graph show that the social network is no longer about just "liking" something.
Seven Tips for Making Employees Brand Champions on Social Media
January 19th, 2012 by Marla BaceClearly understood guidelines, training and monitoring are essential when it comes to employee engagement on social networks—but so is freedom to express one’s personality.
Captivate’s Work/Life Balance Infographic
January 17th, 2012 by PRNEWSBack to "How PR Can Feed the Data Journalism Pipeline"
Captivate’s Work/Life Balance Infographic
January 17th, 2012 by PRNEWSBack to "How PR Can Feed the Data Journalism Pipeline"