Digital PR


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More Companies are Turning to Blogs for Marketing

  Blogging may have started as a channel for people to start conversations and build virtual communities, but more and more companies are using blogs as marketing tools. In a story in last week’s Washington … | MORE »

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Solving the Social Media Measurement Problem

News flash: Social media isn’t going anywhere. This whole “blogosphere” thing has gone from a social phenomenon to a full-blown media outlet. Yet today, many companies still do not measure the impact social media is … | MORE »

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The Semantic Web

The phenomenon of personalized search is an important step forward toward the semantic web. In its own way, personalized search creates a mini semantic web that is based on the preferences and behavior over time … | MORE »

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Search Still Segregated

A recently released report from iProspect, conducted by JupiterResearch, reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels, in turn uncovering a disconnect between search engine marketer … | MORE »

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Maximizing Revenue with Twitter

A series of recent moves by Twitter suggests the micro-blogging service is running into trouble with its business model. As columnist Ben Kunz writes in BusinessWeek, when Twitter launched in Japan in April, users saw … | MORE »

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User Generated Content is Surpassing Publisher’s Content

New content creation is a key factor in publishers meeting marketers’ brand objectives. According to BearingPoint global director of integrated marketing Paul Dunay, 120,000 new blogs are created every day—an indicator that user-generated content is … | MORE »

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Annual Reports Version 2.0: Taking IR’s Main Attraction to Cyberspace

Never a function ripe with proverbial sex appeal, investor relations has experienced a makeover in recent years, having been bitten by the digital bug alongside many of its conservative corporate counterparts. Now, IR executives are … | MORE »

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Gen Y Lives for Tech; Sales & Marketing’s Shared Interests; Branded Content Sites Score Big

*Hip Gen Y-ers Lead the Tech Charge, Companies Try to Catch Up: Companies are still searching for ways to integrate their services into the life of Generation Y, the tech-savvy 18-to28-year-old demographic so vital to … | MORE »

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Annual Reports Version 2.0: Taking IR’s Main Attraction to Cyberspace

Never a function ripe with proverbial sex appeal, investor relations has experienced a makeover in recent years, having been bitten by the digital bug alongside many of its conservative corporate counterparts. Now, IR executives are … | MORE »

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Study Shows Many Americans Suffer from E-mail Addiction

According to AOL Mail’s fourth annual E-mail Addiction Survey, 46% of e-mail users report being hooked on the medium. In case you needed any confirmation, the survey reveals that people really do check their e-mail … | MORE »

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