Digital PR

No Myths Here: 5 Twitter Lessons Learned From the Discovery Channel

June 8th, 2011 by

The Discovery Channel’s @MythBusters account didn’t earn more than 500,000 engaged followers based on the show’s star power alone. Here are five lessons learned to instantly boost your Twitter strategy.

Scaling Up: Achieve Control and Value From ‘Local’ Social Media

June 6th, 2011 by

Are your multiple social media destinations—via product, services and/or regions—languishing? It may be time to get a handle on them via a social media management system.

PR News Q&A: Adam Singer on Taking a Holistic Approach With Facebook

June 6th, 2011 by

LEWIS PR’s Adam Singer, a presenter at the PR News Facebook Conference in San Francisco on August 9, says that Facebook must be carefully integrated with other relevant PR channels.

France Bans Facebook, Twitter Promos on TV; How Would This Play in the U.S.?

June 6th, 2011 by

The French government again displays its often tough stand on the Internet by preventing TV networks from plugging their specific social media sites on their shows.

Case Study: Multiple Twitter Touch Points Rocket Discovery Comms’ @MythBusters Into the Engagement Stratosphere

June 6th, 2011 by

Not interested in attracting followers for followers’ sake, Discovery Communications initiated live chats, contests, a mysterious show insider and celebrities to establish a deep Twitter connection.

The Bold Ones: Vibrant External and Internal Cultures Drive Brand Success

June 6th, 2011 by

Comprehensive community outreach, a big brand promise and a "handshake" are three of the bold strategies that drive Oregon-based Umpqua Bank’s success.

New Item to Add to Crisis Plan: Hacker Attack Response

June 1st, 2011 by

The hacking of PBS’ Web sites offers a glimpse of a nightmare that all organizations fear but few are prepared for.

PR News Q&A: Monte Lutz on Engaging a Facebook Community

May 31st, 2011 by

Edelman’s Monte Lutz offers a preview of his Aug. 9 Facebook Conference discussion on how—and how not to—build a community of continually engaged brand advocates.

PR Myth of the Month: Business Pace Calls for Real-Time Analytics 

May 30th, 2011 by

Mark Weiner, CEO of PRIME Research, debunks the assumption that the accelerated pace of business requires real-time analytics to make serious PR decisions.

Case Study: Students Get Crash Course in Media Training to Help Spread Awareness of High School Science Competition

May 30th, 2011 by

While well-versed in math and science, it was imperative that the high-school finalists in the prestigious Siemens Competition be educated in giving media interviews to better explain their entries.