Digital PR

How to Keep Your Digital Programs ‘FTC-Free’

June 13th, 2011 by

Working with online paid brand advocates without awareness of the Federal Trade Commission’s prior activity can open up your company to liability.

Climbing the Message Analytics Ladder: A Step-by-Step Guide to Measurement

June 13th, 2011 by

This adaptation from the just-published PR Measurement Guidebook Vol. 5 offers tips to measure how loud your voice is resonating across different media platforms.

Community-Minded PR Hiring Bucks Unemployment Trend

June 13th, 2011 by

One PR agency has turned to a crowdsourcing community to get fresh ideas, provide students with real-world challenges—and open a talent pipeline for its internships and entry-level staff positions.

An Ill-Timed Missive From Citi

June 9th, 2011 by

Another PR lesson learned in this brutal season of online hacking: When your data’s been breached, quickly pay a visit to your marketing team.

Another Day, Another Viral Lie

June 8th, 2011 by

P.T. Barnum would thrive in this era of knee-jerk news reports, blog posts and tweets.

Wheel Advantage: Five Benefits of the Hub and Spoke Social Model   

June 8th, 2011 by

For companies with multiple social media destinations, the Hub and Spoke social media management model can spur greater engagement and increase collaboration with employees and customers.

No Myths Here: 5 Twitter Lessons Learned From the Discovery Channel

June 8th, 2011 by

The Discovery Channel’s @MythBusters account didn’t earn more than 500,000 engaged followers based on the show’s star power alone. Here are five lessons learned to instantly boost your Twitter strategy.

Case Study: Multiple Twitter Touch Points Rocket Discovery Comms’ @MythBusters Into the Engagement Stratosphere

June 6th, 2011 by

Not interested in attracting followers for followers’ sake, Discovery Communications initiated live chats, contests, a mysterious show insider and celebrities to establish a deep Twitter connection.

The Bold Ones: Vibrant External and Internal Cultures Drive Brand Success

June 6th, 2011 by

Comprehensive community outreach, a big brand promise and a "handshake" are three of the bold strategies that drive Oregon-based Umpqua Bank’s success.

Scaling Up: Achieve Control and Value From ‘Local’ Social Media

June 6th, 2011 by

Are your multiple social media destinations—via product, services and/or regions—languishing? It may be time to get a handle on them via a social media management system.