Working with online paid brand advocates without awareness of the Federal Trade Commission’s prior activity can open up your company to liability.
This adaptation from the just-published PR Measurement Guidebook Vol. 5 offers tips to measure how loud your voice is resonating across different media platforms.
One PR agency has turned to a crowdsourcing community to get fresh ideas, provide students with real-world challenges—and open a talent pipeline for its internships and entry-level staff positions.
For companies with multiple social media destinations, the Hub and Spoke social media management model can spur greater engagement and increase collaboration with employees and customers.
The Discovery Channel’s @MythBusters account didn’t earn more than 500,000 engaged followers based on the show’s star power alone. Here are five lessons learned to instantly boost your Twitter strategy.
Case Study: Multiple Twitter Touch Points Rocket Discovery Comms’ @MythBusters Into the Engagement StratosphereJune 6th, 2011 by PR News
Not interested in attracting followers for followers’ sake, Discovery Communications initiated live chats, contests, a mysterious show insider and celebrities to establish a deep Twitter connection.
Comprehensive community outreach, a big brand promise and a "handshake" are three of the bold strategies that drive Oregon-based Umpqua Bank’s success.
Are your multiple social media destinations—via product, services and/or regions—languishing? It may be time to get a handle on them via a social media management system.