A 12-country survey shows that business, political and religious leaders are not viewed as effective by the public.
Digital & Technology
Twitter Takes Even Bigger Role in NBA’s Business Strategy
April 2nd, 2012 by Bill MiltenbergThe NBA, which has long had a powerful presence in digital and social media, has unveiled a line of T-shirts with players’ Twitter handles.
4 Quick Tips for Facebook Timeline Procrastinators
March 30th, 2012 by Bill MiltenbergOn March 30 Facebook converted all brand pages to the new Timeline format. Here are four tips for those who haven’t prepared in advance.
Google Gets More Social With New Commenting System
March 29th, 2012 by Sahil PatelGoogle’s commenting system may end up benefiting both Google+ and the Web publishers that adopt it.
Make Your Social Media Policy a Living Document
March 29th, 2012 by Matthew DeffebachBusinesses and nonprofits must stay up to date on laws related to social media but should let common sense prevail in the development of their policies.
Spike Lee Takes Us Back to Twitter Basics
March 29th, 2012 by Bill MiltenbergAfter retweeting misinformation to his 252,000 followers, Spike Lee issued an apology on Twitter.
Women’s Deep Trust in Blogs Converts to Purchase Action
March 29th, 2012 by PRNEWSBlog-based communities of women have the highest conversion to purchase rate compared to other social media outlets.
E-Mail Still the Most Popular Digital Communication Platform
March 28th, 2012 by Bill MiltenbergE-mail may still be the most popular form of digital communication, but social networking is not far behind.
‘Kony 2012’ Controversy Puts Spotlight on Crisis Response Time
March 26th, 2012 by Scott Van CampInvisible Children’s CEO responded quickly and efficiently to public critiques of his organization, but there are times when a quick response to a crisis can serve to inflame rather than cool down a situation.
Pinterest Listens to Users, Changes Terms of Service
March 26th, 2012 by Sahil PatelPinterest has updated its terms of service, acceptable use policy and privacy policy to appease growing user concerns.