â–¶ Women Influenced by Blogs: The fifth annual Women and Social Media Study from BlogHer reveals a deeper trust between blog communities and their active readers, versus other leading social media outlets, with the highest rate of conversion to purchasing action among active blog users.
Among the key findings of the study: Women use social tools for different reasons—77% use Facebook purely for fun and 87% turn to Facebook to stay updated on family. Meanwhile, when it comes to blogs, 41% of women look to learn about new products and 39% seek out product recommendations, while 36% use blogs to make purchase decisions. In fact, more than 61% of active blog readers have made purchases based on a blog recommendation—almost double the rate of active users on Facebook and Twitter (33% and 31%, respectively). More findings from the study include:
- Women turn to online information sources at critical points in their purchase process, both as a first stop (35%) and after they’ve narrowed their choices (42%).
- Blog reading correlates strongly with seeking online information during the purchasing process, with more than 90% of the BlogHer community and 80% of the general blog readers turning to online and social sources, versus only 60% of the general population.
- The BlogHer community continues to embrace emerging platforms, with very strong adoption of new tools like Instagram (43%) and Pinterest (77%) versus the general population (11% and 19%, respectively).