Peppercom managing partner and part-time stand-up comic Steve Cody recommends incorporating humor into your organization’s DNA.
Digital & Technology
It’s a (Third) Party for Pinterest
March 19th, 2012 by Bill MiltenbergInvitation-only site Pinerly promises to help Pinterest users with a dashboard for scheduling pins and viewing statistics.
Hunger Gains: Food Gets Most Pinterest Repins
March 19th, 2012 by PRNEWSFood-oriented pins are exceedingly popular on Pinterest.
Journalists in New Beats? Focus on Opportunities, Not the Headaches
March 19th, 2012 by Scott Van CampNew media realities point to the possibility of relatively inexperienced journalists covering unfamiliar beats and industries—and that can be a good thing.
Charting the Industry: Engage in Real Time for Better Outcomes
March 19th, 2012 by Scott Van CampThe addition of real-time marketing to communications outreach has been found to significantly increase desirable consumer behaviors.
Obama’s Extended Campaign Messaging Hits YouTube
March 16th, 2012 by Bill MiltenbergThe Obama campaign’s new documentary on its YouTube channel includes a donation option, but will viewers watch all 17 minutes?
2012 Nonprofit PR Awards: Member Communications
March 15th, 2012 by PRNEWSWinner: Meals On Wheels Association of America and Weber Shandwick Washington, D.C. — "We Are Meals On Wheels" Member Toolkit: Introducing Local Programs to a National Campaign Meals On Wheels Association of America and Weber Shandwick teamed… Continued
2012 Nonprofit PR Awards: Facebook Communications Campaign
March 15th, 2012 by PRNEWSWinner: American Airlines and Weber Shandwick – American Airlines Invites Customers to ‘Fly for the Cure’ In support of American Airlines’ pledge to raise $1 million in 2011 benefiting Susan G. Komen for the Cure, Weber… Continued
2012 Nonprofit PR Awards: E-mail Newsletter(s)
March 15th, 2012 by PRNEWSWinner: American Institute of CPAs – Feed the Pig Weekly Savings Tip AICPA’s national financial literacy PSA campaign encourages 24-34-year-olds to save for long-term financial security. As part of that initiative, the Feed the Pig… Continued
2012 Nonprofit PR Awards: Digital PR/Marketing
March 15th, 2012 by PRNEWSWinner: Airlines for America and APCO Worldwide – Stop Air Tax Now Campaign During the fall of 2011, the White House introduced various proposals that would have increased taxes on the airlines and their passengers… Continued