This ain’t your father’s crisis PR. It’s time to adapt.
Facebook took the high road when criticized about why it failed to activate Safety Check for Beirut but did so for Paris.
Green Bay Packers head coach Vince Lombardi once said, “It’s not whether you get knocked down, it’s whether you get up. The greatest accomplishment is not in never failing, but in rising again after you fall.” The same can be said for brands.
Winner: UN Foundation The job of the United Nations Foundation’s Digital Public Relations team is to help tell the ongoing story and accomplishments of the UN Foundation and more than a dozen of its campaigns… Continued
In this Instagram / YouTube –fueled media environment, we should know by now attempting to control your message generally leads to more headlines and bad press.
In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face.
How Chipotle has reacted to a possible E. coli outbreak in six of its outlets.
Social media is like a megaphone. It can broadcast the good, and it can turn whispers of discontent into yells that millions can hear.
These types of communication have a huge influence on the fortunes of the affected company for years, so getting them right is important.
Still, what happened to BP happens far too often to global corporations in the throes of a crisis. They put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.