Crisis Management


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Web Companies Tied to NSA Program Need To Come Clean

Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA. | MORE »

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How Susan G. Komen Can Cure Its Reputation

It’s been more than a year since Susan G. Komen for the Cure found itself in hot water regarding its decision to cease funding for Planned Parenthood.  | MORE »

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Rapid Response to A Crisis is Seldom Enough

Taco Bell is quick to respond to photo of employee getting a little too acquainted with taco shells, but the statement fails to provide some crucial information. | MORE »

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Livestrong Foundation Communications Team Struggles to Overcome Negative Impact of Lance Armstrong

This might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two. | MORE »

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A Video Apology Can Fight Viral with Viral

A swift apology is always your best bet in a time of crisis. However, a well-executed video can allow sincere remorse to go viral (in a good way). | MORE »

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Social Media Guidelines for Regulated Companies

The use of social media just got a little more relevant—and risky—for publicly traded companies. | MORE »

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Obama/Captain Kirk Mind-Meld: Media Training the Star Trek Way

No one would ever accuse Captain Kirk of being professorial and aloof—or of being a media trainer. But it could be a profitable second career for him in the next sequel. | MORE »

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In Containing Damage, If You Can’t Be Substantive Don’t Say Anything At All

Any good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.
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PR Expert Weighs in on McDonald’s Charles Ramsey Tweet

To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event. | MORE »

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For American Airlines’ Social Media Analyst, Crisis Management & Social Strategy Should Be a Work in Progress

Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights. | MORE »

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