Crisis Management


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Use the Event Hazard/Outrage Scale as Preparation for Crisis Campaigns

Two leading academic researchers weigh in on a scale that can help PR pros anticipate the needs of the public during a crisis, and respond accordingly. | MORE »

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Tip Sheet: Identifying and Nailing the Online Defamer

It’s critical to be able to tell the difference between a disgruntled customer and someone who wants to hurt your business—only then can you take the appropriate action. | MORE »

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Customer Service and PR: How One Discipline Helps the Other

Living up to your customer "promise" leads to great customer service, and ultimately is great PR for your company. | MORE »

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Have Advance Crisis Knowledge? Better Use Your Time Wisely

Most organizations and businesses are well aware of when a crisis is on the horizon. Some put their heads in the sand and hope no one notices, others face the problem head-on, planning for every contingency. | MORE »

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PR Pressure Cooker: Balance, Boundaries Key in Handling Stress

Thanks to the 24/7, social media-fueled PR environment, the pressures of PR have never been greater. | MORE »

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Tip Sheet: Grilled About ROI? Ask About Value of Reputation

Recovery from a crisis depends on how well an organization changes, how well it communicates that change and how well-inoculated it was before the crisis began. | MORE »

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Timely, Measured Responses to Posts Result in the Tweet Smell of Success

Like it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts. | MORE »

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Crafting Multiple Messages Ahead of Outcomes Takes Supreme Effort

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders. | MORE »

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Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media. | MORE »

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Hacking at LinkedIn Highlights PR’s Critical Role in Data Breaches

Data security incidents are causing consumers to think twice about doing business with brand victims. That’s why PR should be front and center in pre- and post-security crisis efforts. | MORE »

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