Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA.
It’s been more than a year since Susan G. Komen for the Cure found itself in hot water regarding its decision to cease funding for Planned Parenthood.
Taco Bell is quick to respond to photo of employee getting a little too acquainted with taco shells, but the statement fails to provide some crucial information.
This might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two.
A swift apology is always your best bet in a time of crisis. However, a well-executed video can allow sincere remorse to go viral (in a good way).
No one would ever accuse Captain Kirk of being professorial and aloof—or of being a media trainer. But it could be a profitable second career for him in the next sequel.
Any good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.
For American Airlines’ Social Media Analyst, Crisis Management & Social Strategy Should Be a Work in Progress
Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights.